Jonathan Lundin Email & Phone Number

United States

Directed the strategy and implementation of a global communications, multi-media, social media and overall brand voice efforts for the Lake Placid 2023 FISU World University Games’ Organizing Committee (Lake Placid 2023) and the biennial, international multi-winter sports event. Designed and executed the tone, strategic direction, planning, management and execution of the Organizing Committee’s communications strategy prior to and during the Lake Placid 2023 FISU World University Games, involving 1,443 student-athletes, representing 46 nations and 543 universities, competing in 12 winter sports and 85 events. Key Achievements: Established and drove a multi-channel communications strategy that resulted in $400-million worth of “in-Games” Advertising Value Equivalency (AVE) for Lake Placid 2023, Lake Placid’s Olympic venues and the FISU World University Games, the world’s largest multi-sporting event for collegiate aged athletes. Developed and implemented the overall operational plan for Media Zone, the “in-Games,” on-line, multi-media news service, which averaged more than 13,500 daily views by accredited and non-accredited media, across 51 countries.Developed and implemented the overall operational and media services plan for the Lake Placid 2023 main press center and 11 venue media centers, accommodating the domestic and international media attending and reporting from the Lake Placid 2023 FISU World University Games. Introduced and mentored Syracuse University Newhouse School students as Lake Placid 2023 FISU Games’ official photographers and news content providers. Assembled and oversaw a diversely skilled communications and public relations team.

Lake Placid, Ny, Usa

Directed the strategy, implementation and execution of large-scale social media, content management, digital marketing, earned media and communications efforts for Blue Line Insurance Agency.Designed and implemented high-impact social media and earned media content and strategies that increase revenue, engagement and awareness for the independent insurance agency as a progressive leader in the personal and commercial insurance industries.Key Achievements:Introduced, created, developed and produced video testimonials and additional video content, blogs and monthly electronic newsletter to increase web site traffic, engagement and revenue while establishing the agency, and its brand, as a trusted and reliable authority in the personal and commercial insurance industries.Launched March 2021 social media and earned media campaigns, highlighting the agency’s 10-year anniversary, resulting in a record $100-thousand in new commercial insurance premium.Increased unique visitor web site traffic by 113% and increased social media followers bymore than 170%.Played an integral role in the agency receiving “Best of the Mountains 2021 Insurance Agency” recognition.

Lake Placid, Ny 12946

Directed the strategy, implementation and execution of large-scale communications, multi-media and social media efforts for the New York State Olympic Regional Development Authority (ORDA).Designed and implemented high-impact media, PR and social media strategies that increased media impressions, engagement and awareness of the Lake Placid, NY region, ORDA managed Olympic venues and ski resorts & numerous domestic, national and international competitions and events. Directed communications and public relations campaigns, coordinated cohesive messages and themes consistent to the goals and brand as outlined in ORDA’s marketing and strategic plans.Key Achievements:Spearheaded the communications/public relations campaign that resulted in $14-million worth of Advertising Value Equivalency (AVE) for Lake Placid, ORDA’s Olympic venues and the 40th anniversary of the 1980 Olympic Winter Games.Instrumental in the creation, development and design of the Whiteface Lake Placid Content Hub (side-trax), a social media, branding and engagement tool that leverages user-generated content to establish authority and authenticity outside of corporate marketing.2014 National American Snowsports Journalists Association (NASJA) Bob Gillen Memorial Award recipient for contributions to the advancement of snow sports. Instrumental in development and implementation of Ski Areas of New York and I Love New York “10-10-10” promotion resulting in 15,000 sold lift tickets, 90-million media impressions and winner of the 2013 New York State Travel & Vacation Association Excellence in Tourism Award for Tourism Marketing.Spearheaded the communications and public relations campaign that earned Lake Placid, NY and the Whiteface Mountain ski resort number-one rankings as the “Top Ski Resort” in the eastern United States by readers of SKI Magazine, SnowEast Magazine and About.Com for the 2010-‘11 ski season.

Lake Placid, Ny

Directed, promoted and coordinated the operations of the broadcast outlet in a manner that optimized the station’s market share and improved the company’s efficiency. Helped achieve the station’s brand and goals which resulted in outstanding broadcasting.Oversaw the overall day-to-day direction of the radio station, while providing the operational and organizational policies. Carried out the station’s public relations, marketing, profitability and sales and service, while creating and maintaining an atmosphere in which the station’s employees willingly produced at maximum capacity.Key Achievements: Developed the station’s format, programming and trafficking designed to reach a primary listening audience of men and women, ages 25 to 54.Helped to establish the first new FM signal in the market in more than 20 years.Developed exceptional programming and marketing for WSLP-FM that resulted in increased net revenue year-after-year.Voted the market’s top-ranked FM station by audience and advertisers in each of the station’s first three years of operation.

Lake Placid, Ny

Directed the strategy, implementation and execution of large-scale communications, media and social relations efforts for the destination marketing organization of both the Lake Placid region and Essex County, NY.Designed and implemented high-impact communications, public relations strategies that increased media impressions, engagement and awareness of the Lake Placid region and Essex County as a unique year- round destination amongst the media. Coordinated cohesive messages and themes for all communication initiatives consistent to the goals as outlined in both the Bureau’s marketing and strategic plans.Key Achievements:Developed and initiated the Bureau’s first-ever national and local communications strategies and crisis plans.Played an integral role in the Bureau receiving accreditation, as the region’s official Destination Marketing Office (DMO), by the Destination Marketing Association Program.Successfully co-hosted the summer 2009 Eastern Ski Writers Association Conference, increasing the Lake Placid region’s visibility as a year-round destination.

Lake Placid, Ny

Spearheaded the vision, planning and execution of large-scale communications, public/media relations efforts of the National Governing Body for the Olympic winter sport of luge in the United States.Designed and implemented high-impact media and public relations strategies that influenced visibility and continued growth of the sport of luge in the United States and its National Governing Body (NGB). Served as trusted liaison to the United States Olympic & Paralympic Committee, International Olympic Committee, International Luge Federation, and media representatives, both in the United States and internationally.Key Achievements:Successfully served as United States Press Attaché for the 2006 Olympic Winter Games’ bobsled, luge and skeleton competitions, and the 2002 Olympic Winter Games’ bobsled, luge and skeleton competitions. Also functioned as United States Olympic & Paralympic Committee Venue Media Manager for Sestriere, Italy Olympic Village in 2006.Represented the NGB as United States’ Press Officer for seven Luge World Championships and numerous World Cup and other international and domestic events.Increased visibility and positioning for the sport of luge by chairing the first-ever International Luge Federation (FIL) International Media Summit in the United States.Spearheaded PR planning and execution as member of the Olympic Committee & Paralympic(USOPC) 2002 Olympic Public Relations Association Steering Committee.Performed integral role on the 2005 Luge World Championship Race Organizing Committee.