Jonathan Ly Email & Phone Number

Culver City, California, Us

- Design and implementation for player life cycle management tool : Leagues and Ladders- Redesigned economy and progression for 28 day funnel- Overhaul move damage relative to gem dmg and health curves creating additional avenues of spend demand- Design Lead and implementation for Faction Group Quests and economy modeling for Faction Shop- Design Lead and implementation of Stipulation Tours and economy modeling for Stipulation Shop- Design and implemented several ceiling raises, rescaling game pacing and opening up avenues for parallel power vectors- Concept and pitch for new synchronous co-op game mode Faction Boss- Contributed several concept pitches for mobile and web roadmap to achieve product and KPI goals

Steven Universe Tap Together launched in August 2018 and was featured on IOS Games We Love and Game of the Day.- Designed a scalable guild ladder competition. Doubled as the primary means of monetization.- Created and scripted all combat mechanics, unique interactions, diversified enemies and characters- Maintained a bi-weekly release schedule with new events, characters and content- Managed content pipeline and for planned releases up to 6 months out- Designed and implemented major feature updates including ; round cap increases, gearset updates, relics, talents.

Design and Development for the MOBA Heroes of Newerth as a global product.- 6 Months in Shanghai for localization and development of China HoN.- Trained over 50 designers and artists on K2 tools and entity scripting.- Designed the meta progression system Tarot system.- Extensive research on correlations between hero usage win rates and respective sales.- Designed several usability and game play clarity features including ; Ground visual Indicators, Personal courier, Mouse-over targeting priorities, Hero selection filters.- Communication liaison between US and CN studios for development resources.- Mentored designers on hero creations and diversity balance.- Concept design for quest rewards system, The War Effort- Created the objective based combat map, The Grimm Hunt

Kalamazoo, Mi, Us

Design and Development for the MOBA Heroes of Newerth. - Original concepts and iteration for 10+ released heroes.- Created hero diversity balance strategy used for several years.- Meta-game shifts through game balance mechanics.- Maintained parallel balance between Casual & Normal modes.- Technical and game play polish.