Regional Account Manager
Menu Specialty Foods
London, United Kingdom
Responsibilities • Identifying and managing new business accounts. • Improving product management & overall responsibility for ensuring a collaborative and positive client relationship built on respect and mutual commercial benefits.• Leading, coaching & inspiring the accounts management team. Maintain relationship with the client by understanding, reflecting and anticipating their needs. • Increasing sales volumes while maintaining profit margin percentages.• Analyse sales data, identifying and exploiting growth areas. Driving wastage levels down.• Liaising with Technical, Office, Operations, Stock and Planning to encourage the delivery of portfolio products as a team focused on commercial success so as to minimize stock shortages and maintain a true forecast of what the client requires.• Agree new products with customer, project managing product from concept to launch.• Improve implementation of marketing campaigns, driving new product development.• Plan, implement and evaluate promotions and marketing activities and manage the business development fund.• Implementing and securing new business for ice cream ingredients from BabbiKey Achievements• Deploying strategy to build Menu Foods in the UK business from £zero to £200,000 through management, organic growth within last 3- 4 years• Pushing the Babbi side from a zero sales to 16 accounts in 3 years accounting for £25,,000 turnover in year 1-2 and £61,000 in 9 months this year just in my region with increases on all products they make by purchasing a small ice cream machine to take to potential clients to demonstrate how the product is made.• Like for like sales growth of 50- 75% in last three years.• Won and developed new business with one customer to £60,000 turnover in 3 years.• Increased profit margin by 35% during a commercially challenging time of price rises and retailer discounting.
