Work with startups to find efficiencies that improve organizational structure and talent retention across all seniority levels.Enhance digital marketing strategies for clients focusing on performance-driven metrics, such as signups, user engagement, and customer acquisition.Build and train consultation team to provide on-site hiring and H.R. support for e-commerce and tech startups.Develop program management, including integration, training initiatives, and user adoption for startups focusing on talent retention across all levels.Provide career coaching services to job candidates and client’s employees.

Build and develop operations team to provide support, optimization, and streamlined workflow for marketing, sales, product, media, and analytics teams. Build the marketing strategy and execution for multiple financial sector clients, including Synchrony, Ally, Goldman Sachs, American Express, Fidelity, and more.Oversee and manage all paid marketing, paid social, advertising channels, including Google AdWords, Bing Ads, Facebook, Instagram, Pinterest, Twitter, and LinkedIn, totaling over $12M in annual ad spend.Oversee and manage internal operations platforms, including Google Ad Manager, Salesforce CRM, JIRA, Google Analytics suite, and an in-house proprietary ad-server.Responsible for yield management on GOBankingrates, ConsumerTrack’s flagship content site; driving annual revenue growth 300% YoY during my tenure.Work with tech and product teams to build out features and functionality of proprietary ad server to improve performance-driven CPC and CPA campaigns while integrating with all major marketing technologies. Create scalable video monetization strategy on O&O properties and syndication partners.Responsible for overseeing client budget fulfillment across O&O properties and off-site media buys as well as delivering daily/weekly/monthly revenue health reports to major stakeholders.Lead proprietary ad technology integration with tier one content publishers requiring custom solutions, such as MSN, CNN, etc.

Build the processes, operations, and ad operations staff which is responsible for trafficking, optimizing, QAing, and reporting for over 300 web properties featuring over 8,000 advertisers that serve 2.2 billion monthly ad impressions.Manage and hire the advertising operations team (1 associate manager, 4 ad traffickers, 3 interns), account management team (1 sales operations manager, 4 account specialists), an email marketing coordinator, a marketing coordinator, and a sales planner. Supervise the DFP ad-server upgrade among the ad ops team, over 40 salespeople, over 20 planners, and 10 business development resources, without any stoppage or abnormality in ad delivery.Improve retention rate and customer outreach for account management team that handles over 800 accounts totaling over $500,000 in monthly revenue. Oversee the continued growth of email marketing distribution from 32,000 monthly newsletters averaging a 7% open rate to over 800,000 monthly newsletter averaging over a 25% open rate.Oversee mass community messaging, social media promotion for over 100 sites, and membership program generating over $360,000 in yearly revenue.Work with business development teams to optimize, manage and build relationships with over 40 ad network partners ranging across display, RTB, behavioral and mobile technologies totaling over $1.9 million in monthly revenue.Manage sales planning process for creating RFPs and sales presentations for agencies worth over $6.2 million in yearly revenue.

Manage online ad trafficking operations and processes for CarDomain.com and StreetFire.net, combining for over 60M monthly page views and over 200M monthly impressions.Migrate both sites from the OpenX ad system to the Doubleclick for Publishers ad system while improving targeting parameters and trafficking capabilities.Create training documentation for traffickers and sales team to streamline on-boarding process for all new employees.Generate proposals and sales presentations for sales team, securing larger buys from advertisers in 2009 than they had spent in 2008.Project manage all advertising-related products built by development team.Standardizing pricing and built competitive products and packages for the sales team, targeted both to major car manufacturers and endemic aftermarket manufacturers.Working with developers to create consumer-focused features on both sites that would not interfere with the users’ experience. Managing affiliate relations with online ad networks and partners, increasing average monthly affiliate revenue on both sites by $75,000.By working with ad networks and revising packages for the sales team, leading the CarDomain network to its first profitable month in five years.

Analyzed network-wide campaigns over auto enthusiast network to provide clear strategic recommendations for campaign optimization across both social network and content sites.Monitored traffic trends through Google Analytics to identify growths and drops on both an individual level and across the entire network. Created funnels in Analytics to track user activity, follow site traffic trends, and identify bounce rates.Wrote quarterly reports dissecting the state of the auto enthusiast network based on monthly/quarterly/yearly analyses of direct sales, traffic, and affiliate advertising.Identified keywords and topics through Analytics that attracted new visitors and encouraged multiple pageviews.Developed analytical practices to identify key affiliate partners and maximize their monetization yield across the auto enthusiast network.Optimized ad layouts across over 80 sites by maximizing ad revenue while providing minimum interference with the user experience.Streamlined workflow processes among ad traffickers, customer support, direct sales, product development, and the operations team to improve efficiency and cooperation between the teams. Built the protocols and key advertising foundation for the auto enthusiast network, including rate cards, media kits and marketing copy.Worked with corporate development and finance to establish the infrastructure for new site acquisitions in a scaleable manner across multiple websites.Gave guidance to product development team for site upgrades and feature enhancements while balancing both the business needs and the user’s experience.Coordinated with technology team to implement advertiser related changes on enthusiast sites, including re-structuring the advertising system for over 80 websites from existing ad systems to Doubleclick.Integrated Doubleclick Sales Manager inventory management for the auto enthusiast network.