Led startup of Strategy, Offering Management & Lifecycle Solutions organization for $5B business unit. Established long range strategic plan and offering roadmap across products, digital, installation and services. Developed financial model and process to optimize portfolio for profitable growth. Led enterprise segmentation for commercial and operational deployment across lines of business to enhance the lifecycle.

Full ownership of $800M+ P&L and direct leadership of 2000 commercial and operational employees. Transformed business to a more profit mix while growing topline 3x market rate and significantly improving working capital by developing / deploying strategic growth and productivity initiatives leveraging the product / offering portfolio. Aligned sales, operations, functional support and executed through an efficient management operating system. Built leadership talent bench strength and improved leadership diversity by nearly 50%.

Leadership of a $120M commercial P&L with 40+ sales representatives and technical resources selling multiple product lines through a multi channel strategy. Responsible for overall sales results, investments, business development and account strategies. Driving sales operations and process to deploy strategic insight selling strategies including financially justified, economic value based and software / IoT solutions to create demand, increase average sale size and profit profile, accelerate customer decision making and improve sales productivity to drive growth.

General Manager and P&L owner of a $70M business and direct leadership of 230 employees (incl 25 sales resources) in a multi-tiered leadership structure. Developed and deployed investment and go to market strategy with ultimate responsibility for customer satisfaction and portfolio health of a multi-million dollar customer account base. Consistently grew business above market rates and successfully deployed and monetized IoT solutions.

Responsible for $35M in sales, direct management of geographically dispersed sales team comprising of 10 sales representatives and 5 technical sales support resources. Achieved significant market share and profitability growth by creating and driving large complex technical and financially differentiated offerings that helped customers make intelligent Capex/Opex decisions, enforced pricing excellence and built a support structure to improve sales productivity.

Provided internal business consultancy to General Management of international, regional and district business enterprises across $1.5B businesses and broad geographic boundaries. Built expertise in Strategy, Offering Management, Business Transformation and Pricing and leveraged the experience to lead financial planning and business development activities. Led strategic planning activities, provided direction to field leadership in support of STRAP, AOP and business plan development and deployment. Led highest priority pricing and strategic marketing initiatives across lines of business from concept to market introduction. Used market intelligence to identify sales growth opportunities in profitable markets. Developed go-to-market strategies with general management, sales leadership and operations to ensure alignment to corporate strategy and successful deployment. Specific roles included:Sr. Marketing Manager (Chicago, IL) 2008-2011Business Transformation Team (Brussels, Belgium) 2007Pricing Leader EMEA (Brussels, Belgium) 2006-2007Marketing Coordinator EMEA (Brussels, Belgium) 2004-2005

Royal Belgian Professional Ice Hockey Federation