Jonathan Mcfarland Email & Phone Number

Golden, Colorado, United States

• Led all company operation aspects, including sales, production, budget creation and adherence, and strategic planning.• Cultivated and maintained strong relationships with key customers, suppliers/vendors, and stakeholders to ensure business growth and sustainability.• Provided leadership to cross-functional teams, fostering collaboration and productivity to achieve company objectives; directly involved in hiring, firing, training/professional development, DE&I focus.• Extensive experience negotiating, administering, and closing out subcontracts and purchase order contracts; led best-value solicitations with vendors and suppliers.• Executed inventory planning and management strategies to optimize stock levels, reduce carrying costs, and minimize shortages or excesses. • Oversaw production and planning processes, ensuring timely delivery of high-quality outdoor gear. • Developed and executed comprehensive business plans and strategies, continually seeking opportunities to enhance operational efficiency and profitability, including writing annual budgets and monthly profit and loss summaries reviews.• Implemented sales strategies and tactics to drive revenue growth, and diversity.• Utilized data-driven insights to identify and resolve operational challenges, driving continuous process improvements, including technical implementations/improvements and efficient resource alignment.• Maintained a customer-centric focus, delivering outstanding customer experiences throughout the buying process to foster brand loyalty; skilled at communicating at all levels. • Adapted to market shifts and emerging industry trends, including market/supply chain complexities during the COVID-19 pandemic, positioning the company for sustained success in the outdoor gear market.

Golden, Colorado, United States

• Developed and executed a national sales strategy to expand market presence, increase sales revenue, and achieve growth targets.• Managed a team of independent sales representatives, providing guidance, training, and motivation to drive individual and team performance.• Established and nurtured relationships with national retail partners, distributors, and key accounts to secure sales and distribution agreements.• Analyzed market trends and competitor activity to identify opportunities for product positioning and pricing strategies; performed and drafted cost/price analysis and decision support documentation.• Collaborated with marketing and product development teams to launch new products and promotional campaigns, ensuring alignment with sales goals.• Conducted regular sales meetings, performance reviews, and goal-setting sessions with the sales team to track progress and address challenges.• Oversaw developing and managing sales forecasts, budgets, and reports to monitor performance and guide decision-making.• Traveled to key markets and trade shows to represent the company, build relationships, and identify potential business opportunities.• Provided product training and support to the sales team to ensure in-depth product knowledge and compelling sales pitches.• Collaborated with cross-functional teams to resolve customer issues, address product inquiries, and enhance the overall customer experience.• Conducted regular sales data analysis and metrics to refine strategies and optimize sales performance.• Played a pivotal role in developing and executing the company's pricing, discount, and incentive programs to drive sales growth.• Maintained strong communication with senior management, reporting on sales performance, market trends, and growth opportunities.• I added operation manager duties in 2015, including factory production, inventory forecast and planning, and logistics.

Boulder, Colorado, United States

Domestic and International Sales Coordinator, October 2006-May 2011• Set up and oversight of all Key internet accounts.• Manage logistics and attendance of International, National, and regional tradeshows.• Responsible for production of bi-annual warehouse sales including managing 50-person staff, advertising, pricing, and sale set-up.• Management and distribution of sales samples and sales materials.• Creation and distribution of customer order forms.• Management and production of a bi-annual international sales meeting.• Launched and administrated a web-based reporting tool as a project manager.• Assisted in the set-up and launch of European Distribution center.• Managed all aspects of International Dealer and customer services.• Assisted the production manager in maintaining the order production database.Customer/ Dealer Service Representative, August 2005-October 2006• Managed department for three months during CS manager’s sabbatical. • Advised dealers and customers on appropriate product choices.• Processed dealer and consumer orders by phone, fax, and internet.• Managed and grew pro-sales program.• Created and maintained an internal pro deal database.• Managed logistics for National and regional trade shows and attended to support the sales team by showing product lines to retailers

Boulder, Colorado, United States

• Managed all sales, marketing, and supply chain aspects of the business.• Produced and attended national trade shows.• Led website redesign.• Orchestrated new product launch