Jonathan Mcgraw Email & Phone Number

Neenah, Wi

- Monitors multiple web analytics and billings results. Recommends promotional changes or enhancements to current programs. Executes analysis techniques such as funnel, heatmap and segmentation, and communicate insights with clarity and meaning for the business. Reporting consists of daily, weekly and monthly reports from various analytics tools on a consistent basis.- Manages all assigned promotions and marketing plans to ensure timely execution; tracks promotion results based on varying promotion objectives. Responsible for changing plans based on results, including rollout decisions and stopping or modifying declining promotions. - Defines and executes online strategies to meet line director expectations for digital channels. Manages on-site search and recommendation tools; suggest enhancements, reviews usage, and makes appropriate refinements.- Serves as subject matter expert in Google Tag Manager management system for all marketing websites. Defines and scripts rules to support business strategies and optimize site performance, creates event tags and builds rules in Tag Manager. Utilizes javascript and html code to configure event tags to fire properly and track elements on website.- Manages and creates rules in IBM Management center to enhance JJKeller.com processes and performance. - Performs complex data analysis in support of developing ad-hoc and automated reports. Conducts quantitative analysis including but not limited to ROI, trending, identification and assessment of opportunity and risk, forecasting, regressions, correlation and probability modeling.-Experience with Genesys chat tool. Manages chat processes and overall chat widget functionality on jjk.com and all cms sites. - Assumes project management responsibility for assigned ecommerce initiatives. - Develops digital marketing promotional plans and schedules for espots, guides best practices and automated programmatic email campaigns for jjkeller.com.

Appleton, Wi

In my current marketing position with Valley Insurance Associates, Inc. I am in charge of the overall brand and advertising of the company. My job duties include:1) Website Design and Updating2) Social Media3) Blog4) Ad design5) Advertising budgets and scheduling6) Generating Prospect Lists for Producers7) Tracking ROI for Ad Expenditures8) Developing goals and strategies for different lines of insurance9) SEO & SEM10) Tracking web page stats and analytic's

In my position as a Media Consultant for the Oshkosh Northwestern I created advertising programs for my clients. This would include setting up appointments and finding out key needs of each company. Then once I knew their specific goals I would develop ad programs that fit each individual client. Programs included a package of print, social media, online and direct mail. I gained expertise in SEM, social media, working with client budgets, creating ad campaigns and overall customer service.

Oshkosh

In my position at J.J. Keller I sold DOT and OSHA programs to clients. My job would include calling and prospecting new potential clients and also servicing and selling programs to current clients. Daily duties included:1) Calling and Prospecting2) Managing list of clients3) Reaching daily sales and performance goals set by company4) Educating and informing clients on DOT and OSHA programs