I have created a short term and long term marketing strategy for design integration, focusing on delivering effective campaign for the below channels: -Social-Event (including award submissions)-PR-CSR-SEO -Collateral (external and internal e.g. case studies and templates)

I was involved with media planning for Kerrygold, Merchant Gourmet and Accolade wines. Updating media plans, managing multi stakeholder relationships between media owners and marketing teams, and costing plans.I developed a new creative media planning session called the Sandbox. The sessions encouraged planners to look for creative forms of media in new and inventive ways to engage with audiences.I led the media planning for Four Star Pizza with the guidance of Directors. Creating media plans, managing media owners and running the trialled digital element of the campaign across Apple ads in the App Store.

Strata went through an exciting stage in their Brands progression with a rebrand whilst I was with the business. We positioned the offering as a tech focused accountancy firm delivering insight and clear accounting processes. It was exciting! And a great learning opportunity to work with excellent agency partners to help deliver this.I put this new brand and proposition into practice through campaign plans in multiple channels:Social (LinkedIn, Facebook & Instagram) Event PressWebsite (WordPress & Squarespace) SEO Lead generation Before the end of my FTC at Strata I put in place a marketing strategy to help deliver their new brand across these channels and more. The final piece of work was to develop an ICP for lead generation and creating a CRM database.

This was my first role in Marketing! I reported advertising performance data from Facebook Ad Manger, Google Ad Manager and GA to Directors.Profiling, copywriting and taking marketing initiatives to activation, communicating in a clear and convincing manner and tailoring our message to different audiences. Whilst also developing an advertising strategy to track metrics and conclusions. Using KPIs and ROI to set objectives, and producing copy and creative that was nostalgic that was reminiscent of the Golden Age of Tennis to deliver effective ad campaigns.Social Media and Community Management was another key part of the role, and provided an excellent opportunity to learn about our audience.