Jonathan Mitchell Email & Phone Number

Us

I create the vision and strategies responsible for the success of WMC, a multi-media company and NBC affiliate in Memphis, Tennessee. I’m responsible for building, guiding and incenting a diverse leadership team to achieve all short and long-term business goals, including but not limited to: Content creation and curation, local news ratings and share growth, increasing operating cash flow and net operating profits. Led leadership team to increase local news rank from #3 across all competitive newscasts to #1 in early evening and #2 in late news. Increased net operating profit in each full year at WMC.Led station through production and master control automation. Created needed efficiencies, reduced employee churn, and ultimately created workflow and HR model that has been adopted throughout Gray Television.Created and launched a hyper-local broadcast and OTT channel, “WMC Plus.” Its focus is on original, local news, sports and entertainment content accessible to audiences across multiple platforms. Developed blue sky partnership with University of Memphis, The American Athletic Conference, ESPN and LiveU to produce and broadcast NCAA men’s and women’s sports on ESPN+. In 2020/2021 WMC produced nearly 40 Men’s and Women’s basketball, Men’s and Women’s Soccer, Volleyball, Baseball, and Softball games that aired nationally on ESPN+.

San Jose, Ca, Us

ExciteM is a software platform that allows real-time audience engagement across multiple platforms. Through multi-platform polls and surveys, gaming, and contests, traditional and non-traditional media organizations can enhance content, interact and engage with audiences like never before.

New York City, Ny, Us

Manage local content and programming across all platforms for NBCUniversal owned and operated station, KNTV, in the nation's 6th largest television market. Drive vision, strategy, content, production, and operations of news, sports, weather, traffic, and entertainment across platforms including broadcast, digital, and radio. Lead team in daily business operations and in creating yearly and 5-year business plans. Place a strong emphasis on investigative programming. Team’s work has won numerous regional and national broadcast and digital awards. Expanded digital (social, mobile apps, podcasts, website, and microsites) offerings to distribute original content and repurpose broadcast content, greatly increasing social media footprint. Developed a “digital first” culture in the newsroom.Oversee numerous special projects annually such as the 2015 design and construction of three news bureaus and the one-year-plus project to combine the newsrooms and digital teams of NBC and Telemundo, creating two stations with one newsroom serving the Hispanic and general markets.Speak at industry events and on college campuses across the country.

Spokane, Wa, Us

Led news, weather, sports, and locally produced programming for NBC affiliate KHQ-TV and FOX Affiliate KAYU-TV, and also took on content responsibility of Fox affiliates (KFFX-TV, Tri-cities KCYU-TV, Fox Yakima). Continually improved ratings. Spearheaded emphasis on digital media and cross-trained key staff on digital content production. Transitioned station to World Now SAS platform and cross-trained traditional broadcast journalists to use integrated media platforms to curate and distribute local content. Redesigned newsroom to include digital media team.Built from the ground up the area’s first regional sports network (digital sub-channel and website.) Broadcast local and regional live sports events and created/managed numerous programs and documentaries. Created a weekly show focused on the Gonzaga University basketball team. From its success commissioned by IMG to produce a feature length documentary film, “Gonzaga Basketball, a Decade of Excellence”. Directed viewer development (marketing and promotions). Developed image and brand-building campaigns Led digital, on-air, and print media buying, advertising, and success analysis/optimization; managed co-op funds with local partners; and drove all contract negotiations.

Montgomery, Al, Us

Oversaw all news and locally produced content across TV and early digital platforms for NBC affiliate WNWO-TV and NBC24.com Also drove integration when Barrington acquired station in 2006. Reimagined the news vision, culture, and brand, and rebuilt team (news management, on-air talent, producers, assignment desk) to implement this. Launched a 24-hour weather digital site, “Weather Plus”. Station had its highest ratings in history during tenure.

Montgomery, Al, Us

Produced Fox affiliate WXIX-TV morning 4.5 hour 5-day a week morning news and entertainment program (local version of the “Today Show”). Led creation of all programming and content that enabled show to considerably improve market ratings. Oversaw day-to-day operations of the newsroom including daily editorial meetings, content decisions, promotions, scheduling, and numerous special projects around key topics such as the Iraq War, election coverage, and weather.

Medford, Or, Us

Began work at ABC affiliates KDRV-TV and KDKF-TV while in college and upon graduation promoted to manage all news and local program production and to create/edit on-air commercials and promotions.