Develop and implement a cohesive marketing strategy to increase brand awareness, customer engagement, and revenue growth.Lead and mentor the marketing team, fostering a creative and results-driven environment.Oversee all aspects of digital marketing, social media, content creation, PR, and events.Collaborate with the sales team to create effective go-to-market strategies and campaigns.Utilize data-driven insights to optimize marketing initiatives and track key performance metrics.Manage the marketing budget and allocate resources effectively to maximize ROI.Stay ahead of industry trends, emerging technologies, and competitive landscape to keep our brand at the forefront.

Develop and execute creative content strategies across multiple channels, including social media, email, and web.Lead the development and implementation of paid digital advertising campaigns to enhance brand visibility and engagement.Oversee influencer partnerships and public relations efforts to amplify client brands and build meaningful connections.Collaborate with the design team to create visually stunning websites and brand identities that resonate with target audiences.Utilize photography and videography to tell compelling brand stories that capture the essence of our clients' offerings.

Design and implement tailored social media strategies that enhance brand presence and drive growth for clients in the wine, spirits, and beverage sectors.Manage content creation, including video production, static posts, and stories, to build a compelling digital narrative that aligns with the client's brand identity.Conduct audience analysis and optimize digital content to increase visibility, engagement, and follower growth.Collaborate closely with clients to understand their unique stories and translate them into captivating online campaigns.Monitor and report on key performance metrics to continuously improve campaign effectiveness.

Strategically planned, executed, and optimized multi-platform paid advertising campaigns Manage a team of advertising specialists, providing leadership, training, and performance evaluations to enhance team productivity and overall campaign success. Oversaw budget allocation and management across various campaigns, consistently achieving budget efficiency and cost-effectiveness.Analyze campaign performance using advanced analytics tools, interpreting data to refine strategies and maximize conversion rates.Provide creative direction to design teams, ensuring ad creatives aligned with brand guidelines and campaign objectives. Review creative strategies and ensure they are optimized per channel. Oversee all media planning, briefing, and reporting for branded campaigns across all channels.Strategically designed and executed influencer marketing campaigns, while leading influencer-driven content creation efforts, to produce high-quality and on-brand content that resonated with our audiencesConducted meticulous influencer research and outreach, building and nurturing relationships with high-impact influencers to secure collaborations that resonated with target audiencesConducted competitive analysis to identify industry trends, emerging influencers, and potential partnership opportunities, ensuring campaigns remained innovative and effectiveNegotiated terms, contracts, and compensation agreements with influencers, optimizing partnerships for mutual benefit and valueMonitored campaign performance in real-time, adjusting strategies based on data insights to maximize engagement and impact

Assisted in managing the social media calendar, scheduling posts, and coordinating content releases to maintain consistent and relevant online presenceMonitored social media trends and emerging platforms, implementing innovative strategies to increase engagementResponded to customer inquiries and comments promptly, fostering positive interactions and enhancing the brand's reputation for excellent customer serviceUtilized social media analytics tools to track key performance metrics, including reach, engagement, and conversion rates, and reported insights to the team for data-driven decision-makingAssisted in influencer outreach and partnerships, coordinating collaborations that expanded the brand's reachCollaborated with external agencies and vendors to coordinate contests, giveaways, and social media promotions

Develop and manage strategic content and channel recommendations based on key audience insights, influencer marketing, DE&I strategy, and social trends to drive brand awareness and consideration.Oversaw content development, ensuring it resonated with the target audience while adhering to brand guidelinesUtilized social media analytics tools to track key performance indicators such as reach, sentiment, and conversion rates, informing data-driven adjustments to strategiesLed the creation of visually captivating and cohesive brand imagery and messaging, enhancing the brand's recognition and consistency across platformsCollaborated with influencers and partners to amplify brand reachCoordinated paid social media advertising efforts, optimizing budget allocationPrepared and presented regular performance reports to stakeholders, highlighting campaign successes, growth metrics, and areas for optimization

Buyer for optical accessories and lens cleaning products.Product development for private label sunglasses.Work closely with factories overseas during development of private label sunglasses.Provide fashion trend forecasting to product managers to assist with the development and purchasing of women's, men's and children's brands.Content producer for digital campaigns.Work closely with Public Relations, Social Media and Marketing teams for cause marketing efforts, PR media and creative campaigns in effort to increase brand awareness and sales. Provides content for E-commerce and social media monthly features.Ensures brand guidelines are maintained during any marketing efforts.

Freelance Fashion Writer

• Instruct new employees on company policies and how to increase company profits by pre-leasing apartment homes.• Manage the sales process, from start to finish, present apartments and communities in a compelling way, overcome objections, build relationships and create excitement.

• Creating and maintaining displays, assisting in completion of visual objectives and upholding the overall aesthetic of the store. • Maximize sales and visual impact while upholding company guidelines and directives.• Execute weekly merchandise updates including clothing, accessory and mannequin updates.• Work along with team of Merchandisers to maximize sales and team performance.

• Established and maintained retailer as the destination store for the prestige cosmetic brands. • Skilled in make-up application and fashion techniques, as well as the effect of lighting and other conditions on make-up.• Drove sales by demonstrating current beauty trends to clientele.

• Managed a profitable business in a fast paced, deadline driven, detail oriented environment with the objective of increasing sales and earnings for the company.• Responsible for training and developing a competent team that promotes quality guest services, product knowledge and operating standards

• Organized the most effective and efficient utilization of store presentation.• Accountable for audit loss prevention section and meeting on target standards.• Worked closely with the management and marketing team to increase sales.