Social Media Manager
Bedford, Massachusetts, Us
Strategically planned, executed, and optimized multi-platform paid advertising campaigns Manage a team of advertising specialists, providing leadership, training, and performance evaluations to enhance team productivity and overall campaign success. Oversaw budget allocation and management across various campaigns, consistently achieving budget efficiency and cost-effectiveness.Analyze campaign performance using advanced analytics tools, interpreting data to refine strategies and maximize conversion rates.Provide creative direction to design teams, ensuring ad creatives aligned with brand guidelines and campaign objectives. Review creative strategies and ensure they are optimized per channel. Oversee all media planning, briefing, and reporting for branded campaigns across all channels.Strategically designed and executed influencer marketing campaigns, while leading influencer-driven content creation efforts, to produce high-quality and on-brand content that resonated with our audiencesConducted meticulous influencer research and outreach, building and nurturing relationships with high-impact influencers to secure collaborations that resonated with target audiencesConducted competitive analysis to identify industry trends, emerging influencers, and potential partnership opportunities, ensuring campaigns remained innovative and effectiveNegotiated terms, contracts, and compensation agreements with influencers, optimizing partnerships for mutual benefit and valueMonitored campaign performance in real-time, adjusting strategies based on data insights to maximize engagement and impact