Jonathan Mosier Email & Phone Number

Chaska, Mn, Us

Bloomington, Minnesota, United States

Minneapolis, Minnesota, Us

Chanhassen, Mn, Us

Chippewa Falls, Wisconsin, Us

•Led strategic direction for digital marketing strategies and initiatives encompassing SEM, SEO, paid social, organic social, affiliate marketing, display/programmatic, digital video & influencer marketing while focusing on profitability. •Led the development and launch of influencer marketing test supporting four brands.•Developed holistic search strategies to maximize performance across search engines (combining SEM & SEO).•Led content and audience segmentation strategies in support of paid and organic channels.•Owned weekly digital results communication to senior leadership, lead cross functional weekly KPI reporting meetings. •Responsible for creation of digital strategies and identifying new partners for audience testing and new customer acquisition across all channels while meeting profit per customer goals.•Responsible for digital budgets across 10 brands, optimize by channel and opportunity to deliver KPI goals.•Maintain relationship with partner agency, platforms (such as Google and Rakuten) holding each responsible for delivering business objectives.

St Paul, Minnesota, Us

• Managed team responsible for delivering and reporting on performance KPIs, such as revenue, spanning consumer and professional online businesses. • Led cross-department teams for initiatives such as Holiday planning 2021, promotional and sweepstakes planning, post site migration analytics review and Holiday 2020 postmortem.• Helped deliver and beat Holiday 2020 goals by delivering 22% above the 40% growth goal for Holiday 2020.• Represented the marketing team on cross-functional initiatives such as new site launch on SalesForce Commerce Cloud (responsible for onsite search onboarding and improvement), loyalty program launch for professional business, and exploratory CRM initiative. • Managed partner agencies for SEM, Paid Social, Display and Affiliate, to deliver and optimize performance KPIs.• Responsible for managing the marketing budget ($5M annually), forecasting and annual budget planning.

Eden Prairie, Minnesota, Us

•Led media team in charge of delivering brand promise and performance across SEM, SEO, Display, Paid Social, Owned Social, Affiliate, Performance Partners, Video and TV.•Developed and brought to life business strategies across multiple channels, including shifting to credit first value proposition.•Built new customer acquisition funnel to drive scalable and effective new customer growth to replace diminishing catalog performance, increasing new customer acquisition 43% YoY.•Developed reporting dashboards to track KPIs across the media funnel and business impact of efforts/initiatives across multiple customer and new customer segments.•Led strategy and content team tasked with delivering credit first value proposition via owned social media, on page SEO content and creation of Fingerhut blog increasing customer engagement metrics over 200%.•Optimize $50 M in annual budget in real time across all channels, based on performance and emerging opportunities.•Developed incremental test methodology that led to revenue increases worth $8 M.

Eden Prairie, Minnesota, Us

• Developed best practice digital strategies across multiple internal clients• Collaborated across internal and external teams to implement strategies• Analyzed performance and develop custom reporting for internal clients• Developed new processes through collaboration for agile implementation • Served as SEM expert in shared services internal agency model

• Managed digital marketing channels (PPC, Display, Affiliate, Email & Shopping Engines).• Reported, analyzed and implemented strategies to grow revenue while maintaining a 5:1 ROI.• Managed SEO content team, implement through CMS and report on SEO trends.• Created and implemented integrate seasonal campaigns and promotional messages across all channels.• Sought out new technologies and vendor relationships in order to improve online presence and performance.

Minnetonka, Mn, Us

• Developed cross-channel marketing strategies that align with client’s marketing initiatives.• Created seasonal strategies to leverage consumer behavior and increase ROI.• Managed the program via bid optimization technologies to achieve ROI goals.• Provided custom daily, weekly and monthly reporting to clients via email and weekly phone calls.• Prepared competitive analysis to create optimal product pricing at highest ROI.• Managed display advertising programs to generate revenue and brand awareness.• Created customer segmentation strategies to deliver most relevant creative.

• Responsible for shifting Clearwater’s brand image from a business to business industry leader to that of a consumer-based brand. • Actualization through the recreation of Clearwater’s website www.theanswerisclear.com, an interactive and consumer driven message was achieved.• Leveraged Google Analytics to iteratively update search engine optimization and AdWords campaigns / other traffic driving channels. • Initiated a mix of social, print, radio and direct marketing campaigns. • Launching of company Facebook page allowing for inexpensive direct communication to previous customer base.• Creation of lead generation interface on website that receives over 50 leads per month.• Ongoing training in web design, specifically for website www.theanswerisclear.com and other digital forms of communication (Facebook, email, & Twitter layouts).

Us

• Solved design challenges per various space requirements and client specifications.• Implemented online Flash banner ads across all of Sun’s websites, with emphasis on interactive design.

Freelance Design• Cultivated the “Prairie Junior Prep”brand, by creating logos, print media, and direct marketing campaign.• Fine-tuned Biaggi’s Ristorante print media including menus.• Revitalized logo design for Summit Avenue review, student publication at St.Thomas University.

Bachelor Of Journalism And Mass Communication, Advertising Creative

Bachelor Of Arts - Ba, Advertising Creative