- Building global D2C operation from $0 to $MM+; securing investments and chasing early profitability- Owns digital data tracking and analytics platforms for direct to consumer operations- Leads the maturation and leverage of data analytics stack

Helped small businesses and nonprofits maximize the return on their marketing investment by providing expertise on digital marketing strategy, search engine optimization, conversion rate optimization, web analytics, and reporting.

Delivers an exceptional digital customer experience by ensuring our family of 36 casinos and customer loyalty program:- Show up when people search for us or a service we offer- Have the content people want when they get to our sites- Provide path to checkout is fast and easyEstablished digital marketing data collection and reporting infrastructure to improve the digital customer experience through user experience, conversion rate, and search engine optimization. Reports insights and action items to enterprise and casino stakeholders on omnichannel performance to increase website visitation, retention, and hotel, food, beverage, ticket, and banquet sales.Collaborates with:- Corporate stakeholders to report on goal progress and provide recommendations to guide strategic initiatives- Regional Account team on providing campaign results and strategic direction- Digital Marketing Managers on tactical SEO projects for content development and online reputation management- IT on technical SEO site improvements and optimizing conversion rates- Paid Media Agencies to maximize Paid Search advertising efficiencies

Delivered solutions for small to Fortune 500 businesses, agencies, and nonprofits, and agencies developing custom e-commerce platforms, WordPress plugins, and iOS/Android apps. Led small teams teams of creatives and developers through planning timelines, creating wireframes, copywriting, UX/UI design, development, testing, implementation, monitoring, maintenance, and repair.

Completed web projects for over 20 small businesses ensuring mobile responsiveness, cross-browser compatibility, ADA compliance, and SEO best practices.Conducted project meetings and technical training to small businesses and non-profits.Designed logos, brochures, business cards, trade show booths, posters, decals, and flyers.

Collaborated with departments in development of over 500 data-driven web application projects

Delivered award-winning support as liason between retail banking and technology services. Ensured customer interactions went uninterrupted by live-managing branch software.