Development and delivery of the commercial strategy to achieve £2.5 million annual revenue. A key member of the senior team, developing sales strategies and marketing initiatives for commercial success across the portfolio.Communicating a clear, strategic sales vision, managing, mentoring and coaching twelve high-performance account managers. Driving continued development of key client relationships, whilst identifying and pursuing new opportunities in the market.Championed a collaborative culture across departments, to improve the client experience, drive audience growth through effective marketing, improve efficiencies and grow revenue. E.G. Launched a product diversification strategy, to spread budget risk and achieve long term stability. All new products achieved profitability from launch, delivering 12% growth year on year.

Designed and led a new sales strategy, increasing pre-book (advance) business from 12% to 53% within two years. This secured the future of the business and instilled confidence to pursue product diversification. This model has now been introduced nationally across the Newsquest Group.Launched a series of bespoke sales seminars and workshops, across the portfolio and sales territory, delivering 15% new business.Improved client retention by 12% through a series of innovative customer experience improvements.Won a national first partnership with Virgin Trains, securing an exclusive 25% travel discount across our groupwide subscription portfolio. This unique customer experience improvement transformed our subscription model and continues to add customer value.Innovated with product diversification and brand extensions, such as the award-winning Taste Cumbria Magazine. Launched the Carlisle Living Awards securing high profile sponsors such as Carlsberg UK and St James Place Wealth Management.

Managed, trained, coached and mentored the sales team, instilling a new positive can-do, will-do attitude, transforming performance and achieving budget each year. Identified key areas requiring operational improvement, resulting in increased performance and greater efficiencies.Launched events such as the Cumbia Life Food & Drink Awards and Dumfries & Galloway Life Awards, securing over £135k of national and regional event sponsorship.

Introduced a new approach to business development, focusing on excellent customer results gained through innovative content-led marketing solutions, which helped to secure £230,000 of new business. This successful model is embedded within the content strategy and has now been adopted nationally across the group.

Secured a £20K sponsorship deal with Cumbria Tourism, from EU funding, days after the 2009 flood to promote Cumbria as ‘Open for Business’. The 16-page five-edition series in Cumbria Life delivered an additional £30K of supporting advertising and fuelled the launch of The Lakes magazine.

Secured historic first - subscription partnership with all Royal Yacht Club members: e.g. Royal Yacht Squadron, Royal Corinthian Yacht Club & Royal Ocean Racing Club. Secured media partnerships with Skandia Cowes Week Regatta & JPMorgan Round the Island Race.Advertising partnerships: Henri Lloyd, Raytheon, Gill Clothing, Bentley Motors, Beneteau Yachts, Rolex.

Launched Debrett’s inaugural lifestyle membership magazine. Exclusively for Debrett’s: People of Today entries. Secured brand partnerships with Sunseeker yachts, Edmunston Yacht Charter and Rolex.

Negotiated at boardroom and senior management level with F1 sponsors, partners, advertising agencies and global luxury lifestyle brands.Key account: Olympus Cameras: Won a £245,000 per annum account. A new business pitch to both client & agency: Olympus Europe and Mediacom London Role involved face-to-face presentation and networking at key European Grand Prix and partner events. Client portfolio: Gulf Stream Jets, Budweiser, Malaysian Airlines, De Beers Diamonds, Sunseeker Yachts, Hugo Boss, Vodafone, Mercedes, BMW and Tag Heuer.