• Lead a highly successful team of four performance marketing specialists, driving growth and managing annual eight-figure media budgets, achieving double-digit growth year over year for one of Europe’s largest media corporations. • Developed and executed data-driven cross-channel performance campaigns for all digital brands and products of RTL Deutschland.• Utilized attribution modeling, marketing mix modeling, and geo experiments for campaign optimization.

• Managed performance marketing campaigns for digital products at RTL Deutschland.• Conducted testing, analysis, and optimization of marketing initiatives.• Contributed to data strategy improvement and measurement techniques.• Oversaw agency management and coordination for marketing activities.

• Established and led the performance marketing team in a fast-paced startup environment.• Managed and optimized traffic and monetization strategies for company's verticals, ensuring data-driven decision-making.• Oversaw editorial coordination, content management, and successful campaign planning for external clients.

• Managed product and revenue for six websites, exceeding targets in a fast-paced startup.• Led a team of 20 employees, providing guidance and fostering a positive work environment.• Developed a scalable digital reporting stack using data analytics tools for actionable insights.

Marketing-Controlling