Jonathan’s vision is to deliver measurable improvements in global physical activity levels, by creating immersive health & wellness gaming experiences for people not attracted to other fitness services, such as gyms and sports clubs. Jonathan is pursuing his passion for change in his role as COO, helping people improve their physical and mental well-being, whilst sharing their experiences via a safe online community, no matter who they are: Gaming, Healthified. Jonathan is father of two, and a former British Army Officer with over sixteen years’ experience leading teams and going on adventures. He loves fitness, and he loves gaming, so for him Fish Bladder Games is basically a dream come true. He believes passionately in utilising technology to help kids unlock their potential. As for the ‘grown-up’ stuff, he has an MBA, and is an expert in organisational learning, for which he was awarded an MBE in 2015. He is professionally qualified in strategic management and leadership, project management, and security management. He has also published a book called Make Ready that you should definitely check out!