Based in Hong Kong Jonathan is currently leading Switch Media's Asian expansion into China, Singapore and India. Switch Media works with leading media companies and has as its clients Disney, Turner Broadcasting, PCCW and Star TV in rolling out new media and integrated digital services. Prior to co-founding Switch Media Asia Limited Jonathan joined the start up TwoWayTV Australia in April 2001 as Chief Operating Officer with responsibility for the rollout of the company's interactive services on Foxtel, Optus and Austar . Jonathan also had responsibility to work with the Two Way Board to take the company to an IPO and later served as its Executive Vice President - Asia Pacific based in Hong Kong.In December 2004 Two Way Limited was listed on the Australian Stock Exchange raising AUD $ 40 million.Jonathan has extensive experience in the media industry globally at an operational and commercial level and with new media start ups.He has held senior positions with the Seven Television Network as Program Manager for HSV 7 Melbourne and as General Manager Seven Network Operations. Jonathan was also involved in the start up of BSkyB in the United Kingdom providing its initial program direction. He has also acted as an adviser to the Board of John Fairfax Holdings publishers of The Sydney Morning Herald, The Financial Review and The Melbourne Age on broadcasting related issues and content development. Jonathan studied law and economics at Sydney University and also holds a Master of Commerce degree from UNSW.Specialties: Jonathan also has significant senior management and start up media experience which includes providing strategic business advice, change and process improvement as well as risk management, transaction related implementation and business planning. Jonathanis also a regular contributor to Hong Kong and Asia Pacific media and events on issues relating to the development of entertainment, media and the ongoing convergence resulting from new technologies.