Jonathan Palermo Email & Phone Number

Pompano Beach, Fl, Us

Coral Springs, Florida, United States

Coral Springs, Florida, United States

- Coordinated sales efforts of Health-Ade products into key east coast customers; Wegmans, Harris Teeter, Wakefern, Hannaford, and others.- Implemented cost effective promotional strategies, decreasing trade spend while increasing ROI.- Averaged a 20% sales increase across all customers within first 12 months.

United States

- Directly manage retail partners across all channels of business within the region (Publix, Walmart, 7-Eleven, Harris Teeter, Costco, H-E-B, Whole Foods, McLane, DOT Foods, and many more), yielding over 21% total sales growth YOY in 2019.- Consistently exceeded top-line growth goals, while minimizing trade spend and sales operational expenses.- Work together with an extensive broker network, ensuring company priorities are executed with retail partners.- Lead a team of nine local sales Market Managers and one National Account manager – review monthly development opportunities, goal setting, host weekly team calls, hands on field work, shared account meetings.- Work collaboratively with other cross-functional teams (Supply Chain, Finance, Innovation, Marketing) on a weekly/monthly basis to drive company initiatives.- Effectively work shoulder-to-shoulder with the Director of Field Marketing to create comprehensive programs to build sales through demos, digital/social marketing, shopper marketing, and influencer programs.

United States

- Pioneer the launch of Harmless Harvest Coconut Water into the Convenience Channel of business- Manage national customers such as 7-Eleven, Chevron, and others- Coordinate distribution through partners like McLane, CoreMark, DOT, Hackney, and more

Southeast U.S.

- Responsible for all aspects of sales across the the Southeastern United States and Puerto Rico- Lead a team comprised of five full-time Market Managers spanning the region, a Field Marketing Manager, and 6-10 part-time sales Brand Ambassadors- Work directly with the Purchasing Directors of regional customers such as Publix, Whole Foods (Florida and South regions), Harris Teeter, Southeastern Grocers, The Fresh Market, Earth Fare, and others- Properly vet and launch new DSD partners to support the Independent and On-premise business across the region

Manage all retail and event marketing across the state of Florida.- Create retail programs that build marketing strategy around specific customers to create incremental sales opportunities.- Manage a team of 25+ Brand Ambassadors across the state; executing a minimum of 10 events and sampling over 8,000 consumers each week.- Work closely with sales counterparts to ensure all initiatives are aligned to generate the most revenue return on our efforts.

Established company's first nationwide marketing strategy, responsible for sourcing and managing all resources.-Social Media Program increased Facebook fan base from 5,000 to 35,000 in just six months.-Doubled Public Relations output by producing content worthy of bi-weekly media updates.-Improved cost and production time of brand campaigns, corporate videos, and POS and collateral material, through effective management of creative team.-Structured first retail marketing programs, including national sweepstakes, brand partnerships and IRC implementation.

United States

-Created quarterly and annual promotional programs that generated 60% growth in pull-through revenue.-Analyzed sales data to identify strengths and opportunities reported to sales teams, along with appropriate plans of action.-Established nationwide standard for key account service visits conducted by NY2O territory managers.-Continue to support sales teams with regular market visits; providing corporate direction, surveys and feedback, and improving sales tools for use in the field.

-Hired and trained NY2O personnel in all expanded markets.-Conducted market crew drives every quarter yielding an average of 75 new accounts and 500 incremental cases per three-day blitz.-Improved distributor relationships by establishing quarterly business reviews and sales incentives.

Florida

-Successfully launched the West Florida territory in July 2011 with 150 new accounts in first 30 days.-Gained 50% penetration of the newly released one liter package within its first 30 days of production.-Closed 20 high profile on-premise accounts, including boutique hotels and nightclubs in South Florida.

-Consistently exceeded national averages in Regional revenue growth. Recognized for driving growth percentage for the South Division of +11% in 2009. -Met 50% penetration goals within first 30 days of new product launches-Achieved top finishes in national penetration goals, brand sales incentives, and two first-place awards in national display contests. Received commendation on territory recap presentations from corporate heads, including the president of Glaceau.-Teamed with local Marketing Managers to identify corporate, local, and charitable event opportunities that increased product exposure among the targeted demographic.-Assisted with activation of local athletes and sports teams, such as Shaquille O’Neal, the Florida Marlins, and the NASCAR Homestead race.

Broward County, Fl

-Achieved 48% same store growth in Publix within first 10 months in the position.-Mentored summer interns, resulting in 100% year-over-year revenue growth through 2007.

Finance

Bachelor In Finance