Reshaping the film distribution landscape

Working to decarbonize the grid and make access to clean energy easy and affordable.-Lead an integrated marketing strategy encompassing brand, product, email, social media, sustainability and content marketing to deliver lifts to brand awareness, customer growth and retention.-Raised Inspire's brand awareness by 88%. -Led positioning, claim development and marketing strategy for Inspire's newest product launch resulting in over 1M earned media impressions and strong product sales. -Create weekly original content distributed to 300k customers with open rates over 50%. -(During mat leave cover) Sat on the executive board and took over leadership of the Marketing, Communications and Member Experience departments. -Led highly sensitive internal communications through a delicate period of executive transition and merger.-In-housed all design and content production, saving over $500k, shortening timelines, and bringing more harmony to our brand assets.

-Led strategy and creative for MLB’s integrated brand campaigns driving over 100M earned media impressions.-Launched an ambitious slate of original YouTube content under the MLB Originals label, gaining over 1M subscribers during our first season and later going on to win a Cannes Lions, Webby, and Sports Clio award. -Fostered partnerships with cultural figures including BTS, DJ Khaled, Desus & Mero, J Balvin, and other YouTube and TikTok influencers to lift MLB’s favorability with Gen Z. -Drove the repositioning of MLB’s brand from a traditional focus on nostalgia into a forward-facing sport embracing self-expression and defining its own rules.

Manage creative teams to concept, script and produce disruptive digital advertising campaigns for major brands. Create innovative strategies and custom content across all social media platforms resulting in millions of earned impressions and coverage in AdWeek, AdAge and The New York Times. Helped evolve the agency from a social media shop to full 360 capabilities. Client: Major League Baseball, Michelob ULTRA, LG Mobile USA-2018 Ad Age A-List-2018 Fast Company Most Innovative Companies-2017 Ad Age A-List

-Launched and scaled an award-winning digital marketing startup-Clients: Diageo, L’Oreal, Adidas, Scion, Delta, Conde Nast, Time, Inc. Infiniti, ESPN, Goodwill International, Vox Media

All marketing is storytelling. I honed my storytelling skills at the start of my career in one of the most challenging environments possible, as an award-winning independent filmmaker. My three feature-length films won critical acclaim, screened at dozens of film festivals and were broadcast on HBO, Showtime and Netflix.*Ballplayer: Pelotero (2012): Director and Producer. NYT Critic’s Pick. Sold to HBO, Fusion and Netflix. *12 O’Clock Boys (2012): Associate Producer. Sold to Showtime. Recently adapted into Charm City Kings starring Meek Mill*Schooled: The Price of College Sports (2013): Director. Broadcast on Epix and Netflix. Helped lead to rule changes in college sports