Create new business opportunities by effectively marketing to new potential clients via cold calling, networking, referral, and outside business to business sales. Develop proposals, negotiate terms and conditions and implement contractual agreements with accountability for delivering strong financial results. Proactively reach out to new customers to set up presentations and meetings securing multiple year contracts. Evaluate pre and post-event P & L data to determine job costing of future… Show more Create new business opportunities by effectively marketing to new potential clients via cold calling, networking, referral, and outside business to business sales. Develop proposals, negotiate terms and conditions and implement contractual agreements with accountability for delivering strong financial results. Proactively reach out to new customers to set up presentations and meetings securing multiple year contracts. Evaluate pre and post-event P & L data to determine job costing of future events. Maintain and grow existing accounts by providing high levels of customer service yielding high retention and satisfaction rates.Key Accomplishments: ▪ Compiled and reviewed FY 2019 event data in collaboration with cross functional teams (Operations, Creative, Finance) making necessary changes for 2020 to successfully decrease job costs and determine opportunities for improvement.▪ Enhanced customer experience as Freeman’s single point of contact for the event management process, from the initial presentation, contract negotiation, event logistics, to post-show wrap up for business events, trade shows, and EXPOs. Show less

Conceived and implemented business development initiatives in line with corporate goals. Developed growth strategies and plans to spur sales and increase client base. Generated sales among client accounts, including upselling and cross-selling as well as ensured salesforce data integrity for all sales accounts. Analyzed show sales data and formulated innovative sale and marketing strategies to increase revenue. Created custom sponsorship sales collateral for Reed Exhibitions Sponsorship sales… Show more Conceived and implemented business development initiatives in line with corporate goals. Developed growth strategies and plans to spur sales and increase client base. Generated sales among client accounts, including upselling and cross-selling as well as ensured salesforce data integrity for all sales accounts. Analyzed show sales data and formulated innovative sale and marketing strategies to increase revenue. Created custom sponsorship sales collateral for Reed Exhibitions Sponsorship sales teams.Key Accomplishments: • Recognized as a top 10 salesperson in 2017, 2018, 2019 exceeding multi-million dollar annual sales target for three consecutive years.• Conceptualized and developed sponsorship sales tools for external partners removing redundancies and inefficiencies, yielding a 10% increase in YOY revenue. Show less

Spearheaded strategic sales and marketing events with attendance up to 15,000 creating partnerships with Spartan Race, Nike Pro City Basketball, and Civilian Columbine. Proactively identified team needs and opportunities to enhance effectiveness, and brainstorm strategic solutions alongside regional sales staff. Presented product innovation and region specific brand strategies to five distributor partners.Key Accomplishments: ▪ Mentored, trained, and supervised a team of three area… Show more Spearheaded strategic sales and marketing events with attendance up to 15,000 creating partnerships with Spartan Race, Nike Pro City Basketball, and Civilian Columbine. Proactively identified team needs and opportunities to enhance effectiveness, and brainstorm strategic solutions alongside regional sales staff. Presented product innovation and region specific brand strategies to five distributor partners.Key Accomplishments: ▪ Mentored, trained, and supervised a team of three area marketing managers and 25 local brand ambassadors for the Northeast Region.▪ Successfully managed Northeast marketing infrastructure and logistics including region warehouses, vehicle fleet, and product inventory within allotted $500,000 yearly budget.▪ Conducted over 100 sales and marketing activations increasing brand awareness throughout the market. Show less

Envisioned and implemented lifestyle marketing strategies at district level to improve brand awareness and profitability. Organized Coca Cola exclusive events and other sales promotional activities in line with corporate goals. Key Accomplishments:▪ Conceptualized and produced over 500 unique lifestyle events, targeting music and athletic partnerships including SXSW Music Festival, Austin City Limits Music Festival, Blues on the Green Festival, Austin Aztecs Soccer Team, UT-Austin… Show more Envisioned and implemented lifestyle marketing strategies at district level to improve brand awareness and profitability. Organized Coca Cola exclusive events and other sales promotional activities in line with corporate goals. Key Accomplishments:▪ Conceptualized and produced over 500 unique lifestyle events, targeting music and athletic partnerships including SXSW Music Festival, Austin City Limits Music Festival, Blues on the Green Festival, Austin Aztecs Soccer Team, UT-Austin Football, and Bamboozle Music Festival.▪ Created and pitched a comprehensive marketing and sales campaign to the Austin City Limits Music Festival and in turn won the account to be the festival’s On Premise non Alcoholic Beverage Sponsor ending Pepsi's 7 year agreement with Festival.▪ Strategically administered regional marketing budget of $425,000 during FY 2008-2009 and $375,000 during FY 2010-2011, ending both years under budget. Show less

Responsible for promotion and marketing for Reprise Records artist portfolio, including new album releases, artist touring, and radio airplay for the entire Southwest market• Created and implemented Marketing & Promotion plans to further artists’ exposure in market (Green Day, My Chemical Romance, Josh Groban. Michael Buble, Fleetwood Mac)• Collaborated closely with Warner Bros. corporate office to maximize exposure in retail outlets, regional events, radio airplay, website promotions… Show more Responsible for promotion and marketing for Reprise Records artist portfolio, including new album releases, artist touring, and radio airplay for the entire Southwest market• Created and implemented Marketing & Promotion plans to further artists’ exposure in market (Green Day, My Chemical Romance, Josh Groban. Michael Buble, Fleetwood Mac)• Collaborated closely with Warner Bros. corporate office to maximize exposure in retail outlets, regional events, radio airplay, website promotions and national media outlets• Developed and maintained relationships with local concert promoters and venues, enhancing on site promotional opportunities for Warner Bros. artists• Managed team of 3 street marketing team managers • Partnered with Warner Bros. local and national sales force to ensure optimum execution of all brick and mortaraccounts (product placement, end cap displays, POS placement) • Weekly sales and marketing presentations conducted using strategic analysis of Soundscan, Mediabase, BDS, andITunes sales charts Show less