Jonathan White, Mba Email & Phone Number

Redmond, Washington, US

Serve as the strategic advisor for 5 ISV and 3 SI partners focused primarily within the Fin Serve Industry. I consult on GTM creation/execution, pipeline forecasting, Top of Funnel conversion and velocity, MDF management, and deal closure activities. Solutions of focus include: Cloud, AI, Security, BI, and Modern Workplace. Customer Segment Sweetspot.

Addison, Texas, US

Lead the overall demand gen process to generate leads and drive expansion into new verticals by leveraging data to build personas, assess and understand market dynamics, and create impactful messaging frameworks.Implemented a new GTM model that targeted Start Up SMBs (included digital ads, nurture, SEM, and events) which resulted in a 20% revenue increase.

Kennesaw, GA - Georgia, US

Built GTM strategy aligned to the customer lifecycle model which resulted in: (1) increased SMB revenues by 25% YoY (2) improved on-time renewals by 20% (3) increased indirect sales channel revenue increase by 29% and (4) increased CSAT by 8 points.

Tokyo, Japan, JP

Leveraged segmentation analysis to launch (net-new) acquisition and revenue progressions/retention strategies for existing high value partners. Built Voice of Customer (VOC) campaigns to stay apprised of SMB trends, competitors, and perceptions.Built SMB SaaS Campaigns that drove market awareness, drove customer migration from on-prem to cloud 18% and.

Redmond, Washington, US

• Built search engine optimization (SEO) Campaign for Microsoft’s Cloud Programs that increased membership 35% over 6 months
• Attained $50M in revenue from Microsoft’s Worldwide Subscription Program for SMB Partners
• Drove segmentation analysis with database team to grow partner cloud capacity 25%
• Drove 125% of partner attainment in Worldwide Cloud Partner Program
• Leveraged competitive partner recruit campaigns to create $1M in cloud pipeline opportunities within SMB market
• Developed and implement Worldwide marketing strategy for Microsoft’s Cloud Programs

Redmond, Washington, US

• Line of Business: Mobile Communications Business
• Developed sales and marketing campaigns that increased Windows Phone 7 adoption 17% within the SMB market
• Created Windows Phone Seeding program within SMB that drove 750K in pipeline opportunities
• Collaborated with Mobile Operators and OEMs to leverage infrastructure and resources to drive optimal market awareness and penetration

Redmond, Washington, US

• Built a successful thru-partner sales model that achieved a 125% FY09 pipeline goal by driving more than $8.5M in Microsoft key solution priorities
• Developed GTM strategy (digital, email, and tele) in FY09 that averaged a 45:1 ROI vs. 20:1 ROI goal
• Scale central region marketing campaigns nationally to the entire US Sub resulting in maximized efficiencies and $2.4M in incremental pipeline
• Build communication rhythm to keep Central Region Partners engaged, prepared and excited about partner opportunities and resources
• Lead cross-segment team that built messaging and value propositions for key Microsoft solutions

Redmond, Washington, US

• Line of Business: West Region
• Leveraged a With-Partner business model to achieve a $15M pipeline opportunity for SMB Partners
• Collaborated with Sales and Field Marketing to develop 1: Many scalable initiatives that increased sales and extended end-user awareness and adoption of MS products and solutions
• Established monthly “rhythm of business” meetings with Area Leadership Teams to develop breadth/depth sales engagement model and close area business gaps
• Developed operational framework to drive efficiencies for tele-partner account managers

Redmond, Washington, US

• Achieved a 129% increase in Breadth Partner Recruitment by developing targeted marketing campaigns within the breadth sales channel
• Collaborated with the field sale team to drive a YoY increase of small business products of 120% throughout the US
• Spearheaded the development of a marketing campaign that helped to increase Partner satisfaction and drive adoption of Microsoft licensing and solution technologies
• Worked with Partner Engagement Managers to drive end to end Microsoft sales and technical training for Microsoft’s Breadth Partners
• Extended Microsoft Partner's technology competencies of key Small &Medium Business solutions through the One Plus Partner Program
• Managed a $4.3M budget

US

• Managed a team of marketing professionals to increase retention rate of small business customer by 10% in 2000 and 15% in 2001 (adding approximately 350K and 550K to revenues respectively)
• Managed $1.5M multiple commercial product portfolio with P&L responsibility
• Identified key value drivers for commercial wireless target segments and achieved a 11.5% sales increase
• Initiated dynamic marketing campaign for call-collect product that averaged 20% growth rates over a two year period
• Increased Year over Year margins by 12% for toll-free product
• Spearheaded the Brand Council that designed and implemented brand initiatives over a three year horizon

Master Of Business Administration - Mba, Marketing

Digital Marketing Certificate

Education record

Bachelor Of Arts - Ba, Psychology