Jonathan White, Mba Email and Phone Number
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Jonathan is an intuitive marketing leader with relentless follow through, a data junkie, an appreciation for the art & science behind marketing and defying convention, in his 17+ years in the technology industry. He has leveraged technology to create efficiencies, expand markets, reduce costs, drive innovation, and change paradigms. Jonathan's journey includes progressive marketing leadership advancement in the technology industry where he has unleashed his passion for forward-thinking marketing strategies and delivery models on a global scale. He prides himself in consistently leading high performing teams throughout his career that have significantly exceeded business goals related to the customer experience and revenue generation. Jonathan's leadership principles are based on: strong cross group collaboration, thought leadership, and integrity.Selected contributions:- Built a two-tiered recruit marketing framework that increased membership and active participation for Microsoft’s SMB Cloud and Subscription Programs (by 40% and 15% respectively). - Deployed a Relationship Marketing Framework that leveraged analytics to guide customer behavior and increased customer loyalty by 8% YoY.- Developed SMB Cloud Solutions white-space opportunities within emerging markets, increasing pipeline by 25% within EMEA.Areas of expertise:Account Management, Business Intelligence (BI)/Analytics, Demand Generation, Digital Marketing/Digital Strategy, Go-To-Market (GTM) Strategy, Profit & Losses (P&L), Product Lifecycle Management, Talent Management, SaaS Marketing, Small and Medium Size Business (SMB), Cloud Computing, Vendor Management, Account Based Marketing (ABM)To connect with Jonathan, feel free to contact him via email at jonathanpwhite123@gmail.com.
Microsoft
View- Website:
- microsoft.com
- Employees:
- 10
- Company phone:
- 0124 415 8000
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Marketing Director (Fintech)Microsoft Apr 2021 - PresentRedmond, Washington, UsServe as the strategic advisor for 5 ISV and 3 SI partners focused primarily within the Fin Serve Industry. I consult on GTM creation/execution, pipeline forecasting, Top of Funnel conversion and velocity, MDF management, and deal closure activities. Solutions of focus include: Cloud, AI, Security, BI, and Modern Workplace. Customer Segment Sweetspot: Enterprise and Corporate Accounts.Create With Partner GTM campaigns leveraging multi-channel marketing/sales motions that delivered $15M in H2 FY22 Fintech pipeline and 20:1 ROMI.Increase PSAT, partner technical capacity, and P2P framework via bi-monthly Fin Seve Partner Roundtable.
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Vice President MarketingAdra 2018 - 2020Addison, Texas, UsLead the overall demand gen process to generate leads and drive expansion into new verticals by leveraging data to build personas, assess and understand market dynamics, and create impactful messaging frameworks.Implemented a new GTM model that targeted Start Up SMBs (included digital ads, nurture, SEM, and events) which resulted in a 20% revenue increase YoY. Leverage Associations and SMEs (via digital ads, content creation, and Webinars) to drive a 30% increase in Top of Funnel pipeline and improved pipeline velocity by 2.5 days. -
Senior Marketing Director, Demand GenerationWolters Kluwer Tax & Accounting Us 2015 - 2017Kennesaw, Ga - Georgia, UsBuilt GTM strategy aligned to the customer lifecycle model which resulted in: (1) increased SMB revenues by 25% YoY (2) improved on-time renewals by 20% (3) increased indirect sales channel revenue increase by 29% and (4) increased CSAT by 8 points. -
Director, Channel MarketingTrend Micro 2014 - 2015Tokyo, Japan, JpLeveraged segmentation analysis to launch (net-new) acquisition and revenue progressions/retention strategies for existing high value partners. Built Voice of Customer (VOC) campaigns to stay apprised of SMB trends, competitors, and perceptions.Built SMB SaaS Campaigns that drove market awareness, drove customer migration from on-prem to cloud 18% and drove Cloud App Security attach sales to Office 365 Worked with Business Analytics (BA) team to build an analytics platform that increased account manager’s pipeline revenue 15% and management efficiency 22% Developed GTM strategy that increased net-new reseller pipeline and Managed Service Provider (MSP) both YoY 30% *** TREND MICRO is ONE secure software company. -
Global Channel Marketing LeadMicrosoft Aug 2012 - 2014Redmond, Washington, Us• Built search engine optimization (SEO) Campaign for Microsoft’s Cloud Programs that increased membership 35% over 6 months • Attained $50M in revenue from Microsoft’s Worldwide Subscription Program for SMB Partners • Drove segmentation analysis with database team to grow partner cloud capacity 25% • Drove 125% of partner attainment in Worldwide Cloud Partner Program• Leveraged competitive partner recruit campaigns to create $1M in cloud pipeline opportunities within SMB market• Developed and implement Worldwide marketing strategy for Microsoft’s Cloud Programs• Increased Cloud Partner Portal Website traffic and Cloud Program renewal rate (YOY) by 16% and 10% respectively*** Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
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Senior Product ManagerMicrosoft May 2011 - Aug 2011Redmond, Washington, UsLine of Business: Mobile Communications Business• Developed sales and marketing campaigns that increased Windows Phone 7 adoption 17% within the SMB market • Created Windows Phone Seeding program within SMB that drove 750K in pipeline opportunities • Collaborated with Mobile Operators and OEMs to leverage infrastructure and resources to drive optimal market awareness and penetration• Created Windows Phone Seeding program within SMB that drove 750K in pipeline opportunities
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Senior Partner Marketing ManagerMicrosoft Feb 2008 - May 2010Redmond, Washington, Us• Built a successful thru-partner sales model that achieved a 125% FY09 pipeline goal by driving more than $8.5M in Microsoft key solution priorities • Developed GTM strategy (digital, email, and tele) in FY09 that averaged a 45:1 ROI vs. 20:1 ROI goal • Scale central region marketing campaigns nationally to the entire US Sub resulting in maximized efficiencies and $2.4M in incremental pipeline• Build communication rhythm to keep Central Region Partners engaged, prepared and excited about partner opportunities and resources• Lead cross-segment team that built messaging and value propositions for key Microsoft solutions
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Regional Engagement ManagerMicrosoft Jan 2005 - Feb 2008Redmond, Washington, UsLine of Business: West Region• Leveraged a With-Partner business model to achieve a $15M pipeline opportunity for SMB Partners• Collaborated with Sales and Field Marketing to develop 1: Many scalable initiatives that increased sales and extended end-user awareness and adoption of MS products and solutions • Established monthly “rhythm of business” meetings with Area Leadership Teams to develop breadth/depth sales engagement model and close area business gaps • Developed operational framework to drive efficiencies for tele-partner account managers
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Senior Marketing ManagerMicrosoft Jun 2002 - Dec 2004Redmond, Washington, Us• Achieved a 129% increase in Breadth Partner Recruitment by developing targeted marketing campaigns within the breadth sales channel • Collaborated with the field sale team to drive a YoY increase of small business products of 120% throughout the US • Spearheaded the development of a marketing campaign that helped to increase Partner satisfaction and drive adoption of Microsoft licensing and solution technologies• Worked with Partner Engagement Managers to drive end to end Microsoft sales and technical training for Microsoft’s Breadth Partners• Extended Microsoft Partner's technology competencies of key Small &Medium Business solutions through the One Plus Partner Program• Managed a $4.3M budget
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Commercial Group Product ManagerExcelight Communications Jun 2000 - May 2002Us• Managed a team of marketing professionals to increase retention rate of small business customer by 10% in 2000 and 15% in 2001 (adding approximately 350K and 550K to revenues respectively) • Managed $1.5M multiple commercial product portfolio with P&L responsibility• Identified key value drivers for commercial wireless target segments and achieved a 11.5% sales increase• Initiated dynamic marketing campaign for call-collect product that averaged 20% growth rates over a two year period • Increased Year over Year margins by 12% for toll-free product • Spearheaded the Brand Council that designed and implemented brand initiatives over a three year horizon
Jonathan White, Mba Skills
Jonathan White, Mba Education Details
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Clark Atlanta UniversityMarketing -
CourseraDigital Marketing Certificate
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Coursera
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University Of MichiganPsychology
Frequently Asked Questions about Jonathan White, Mba
What company does Jonathan White, Mba work for?
Jonathan White, Mba works for Microsoft
What is Jonathan White, Mba's role at the current company?
Jonathan White, Mba's current role is Tech Marketing Leader | Board Member | Performance Marketing | GTM Strategy | Data Junkie | ABM & Lead Generation | Curious? |.
What is Jonathan White, Mba's email address?
Jonathan White, Mba's email address is jo****@****cro.com
What is Jonathan White, Mba's direct phone number?
Jonathan White, Mba's direct phone number is +181756*****
What schools did Jonathan White, Mba attend?
Jonathan White, Mba attended Clark Atlanta University, Coursera, Coursera, University Of Michigan.
What skills is Jonathan White, Mba known for?
Jonathan White, Mba has skills like Marketing Strategy, Crm, Product Management, Strategy, Integrated Marketing, Strategic Partnerships, Marketing, Business Development, Leadership, Social Media Marketing, Management, Enterprise Software.
Who are Jonathan White, Mba's colleagues?
Jonathan White, Mba's colleagues are Meriem Lahrache, Dara Minions, Mr Fahmidur, Siekhuoy Hout, Jiang Fengmian, Bashrush De Boy Wizzy, Jaqueline Santos.
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