Over the last 15+ years, I've worked for 4 VC backed SaaS companies, consulted with more than 100+, helped 1 get acquired, 1 reach unicorn status, and many more generate millions in net new revenue.I've also seen a handful of those startups go out of business...including my own SaaS business so I know many of the mistakes. Over that time I've noticed that the buyer's journey has evolved. Today buyers have the power.Yet, many SaaS businesses still continue to run the same programs that worked a decade ago. They continue to over-rely on lead gen and create friction in the buying process. This is pushing customer acquisition costs sky high and causing many to miss their targets. The way forward is to take a buyer-centric approach to creating and capturing demand. Buyer-centric demand gen is when your funnel aligns with how the buyer wants to learn about your company. It means you write in the language your buyer understands, you consider how they consume information, and when and how they want to buy. When you take a buyer-centric approach you generate more pipeline and revenue and an enduring brand. This is why we started Omni Lab.------------------------------------------------------------What we do for Series A to Series C SaaS startups:→ Manage and optimize paid media across any digital channel→ Distribute content/messaging via paid to grow pipeline and revenue→ Build out engaging ad creative→ Focus on optimizing the funnel based on pipeline and revenue. Results from SaaS companies we have worked with: → Unicorn Status in 10 months→ Grew pipeline 372% and lead > opp rate 266%→ 1,300% increase in revenue Q3 > Q4→ 20% increase in revenue Q over QIf you are looking to create and capture demand via paid media, let's chat :) email: jonathan@omnilabconsulting.com or DM me