Management consulting focusing on business strategy, brand, marketing, product strategy and development. Currently working with clients in defense industry, packaged consumer goods, sporting goods, and health domains.DSG TEC USA — Working with the CEO and Executive team to mature the business as it transitions from R&D phase to commercialization. WOOX — Supporting development of product, brand, and marketing strategies.Overwatch Project — Providing ongoing strategy and marketing support.

Lead an integrated Brand team of Marketing, Product Strategy, Industrial Design, and eComPivoted SOG back to relevance and profitability, with successful sale at end of 2021

Consulted with a number of consumer brands in the development of their business strategy, brand positioning, marketing, product strategy and product design, including:Robo 3D — marketing, rebrand and new product series launch as embedded VP Marketing and Design, including a successful IPO on the Australian Securities Exchange, launch of Series II printers, and establishment of marketing and design team.HitCase — refinement of brand and position, guided product roadmap, while creating a compelling proposition for sell-in to big box retail. Strikeforce Energy — reposition of brand design for broader reach and development of packaging for entry into national market.SOG — leading the evolution of their brand, marketing efforts and guiding future product strategy.

Thought leader for design thinking, design vision, and integrated consumer brand experience.Initiated and lead multiple projects that created greater brand uniformity across all consumer touch-points including a global approach to packaging, 2-year design vision, cross-functional collaboration model, and global brand standards.Elevated design and design thinking to become strategic capabilities that better serve the business, our retailers, and our consumer’s needs.

Established internal agency, The Lodge — a multidisciplinary team, 35 strong, that included design, OtterBox creative, LifeProof creative, copywriting, digital creative, packaging teams, and project management.Updated the brands' positioning, strategy and established standards with the release of OtterBox and LifeProof brand strategy and style guides — the full body of work included printed brand strategy books, design style guides, editorial style guides, product design guidelines and retail experience guides for each brand.Worked closely with OtterProducts' philanthropic arm, OtterCares, to refresh their brand position and clearly communicate their mission of 'Inspiring young minds to change the world.'Established color strategy and graphics and licensing strategy to better align with each product lines 'reason for being' and, through this, increase consumer desire.

Member of LifeProof's founding management team.Lead the development of LifeProof's brand identity, positioning, messaging, and development of all brand materials, including packaging, point-of-sale, and integrated consumer experience.Stood up an award-winning creative, brand, and design team.Lead the communications group, which included creative, design, digital, packaging, copy, public relations, corporate and crisis communications, and product marketing.Defined the communication hierarchy for LifeProof product feature marketing.Integrated brand communications across all consumer touch points and established brand standards across all functional groups. Successfully launched and supported more than seven major product lines, and many line extensions.Worked with senior leadership to shape LifeProof’s goals, values, strategy and culture, as well as shaping the vision for the company’s near and longterm roadmap.Shaped the brand’s positioning in preparation for the potential sale of the company, culminating in the successful sale to Otter Products.Smoothly integrated LifeProof team into Otter Products.Defined LifeProof’s place alongside sister-brand, OtterBox.

Brand management and developmentAdvertising strategy and developmentOversaw creative development and production teamEditor of company's customer publication: MomentumManaged communications requirements for various internal functions as well as business linesCompleted Management Excellence Program