• Develop and implement comprehensive digital marketing strategies for diverse clients.• Conduct market research and competitor analysis to identify opportunities and recommend actionable insights.• Optimize e-commerce platforms.• Execute and manage SEO, SEM, and social campaigns.• Provide regular analytics reports, highlighting key performance indicators and recommending strategic optimizations.

Head of Growth at mvshub.The position ended due to company-wide area reengineering.• Crafted and led the execution of comprehensive strategies to drive user acquisition and expand our user base.• Identified and established new channels for user acquisition by forming alliances and negotiating with strategic partners.• Oversaw the collaboration with creative and media agencies to implement effective digital campaigns across platforms such as Google, Meta, Amazon Ads, Apple Ads, Petal Ads, TikTok ads, and more.• Aligned efforts between business partners, suppliers, and the telemarketing team to meet organizational objectives and drive growth.• Analyzed business indicators, results, and projections to develop and refine data-based strategies, optimizing overall performance.

Teed is a software development and e-commerce company where I managed the marketing and e-commerce strategies, working with national and international accounts, from different industries.I collaborated with the company to create Central en línea, a new online supermarket startup, directing marketing, advertising, and commercial strategies.• Skillfully designed, executed, and scaled cross-functional tailor-made marketing and advertising strategies with budgets from $100 to more than $30,000 USD per account. With one of them, an online supermarket startup, I acquired over 25,000 clients and achieved annual sales exceeding $2.4 million USD within two years.• Managed and optimized clients’ websites, mobile apps, and e-commerce platforms, and advised them to improve their e-commerce operations. • Worked closely with clients to define their overall brand strategy, on occasions, including adapting global guidelines for international clients to the Mexican market. This process often involved UX and UI design.• In charge of KPIs analysis and market research to identify, plan, and take advantage of consumer trends, launch new products, generate alliances with business partners, and leverage business opportunities. • Acted as PM between Teed and the clients, and between the different areas of the company, fostering collaboration across cross-functional teams.• Successfully established and led Teed's e-commerce division, consistently delivering an additional monthly revenue of $25,000 USD to the company's bottom line.

Responsible for the launch and start of user acquisition in Mexico. • Strategically devised and implemented product and marketing plans, pinpointing diverse business opportunities based on seasonality, customer profiles, and communication channels aligned with predefined objectives.• Effectively localized the communication materials from Spain and Sweden to ensure their effective adaptation and adherence to brand guidelines in the Mexican market.• Designed, managed, and optimized Facebook and Google Ads campaigns for Mexico and Spain markets, besides analyzing their performance.

• Strategically planned, executed, and optimized national and international advertising campaigns across various platforms and media partners, to effectively achieve client objectives. Additionally, I used diverse analytics platforms to glean potent insights for making data-driven decisions and refining results.• Generated $10,000 in additional monthly revenue by prospecting potential clients for the agency.• Effectively managed budgets from $500 USD to up to $50,000 USD per month.

Collaborated in diverse departments within the company, aiming to both contribute to and acquire comprehensive knowledge of the processes for crafting successful Inbound Marketing and Digital Marketing strategies.

Conceived, planned, and executed several presentations, events, and activations designed to enhance organizations' processes, introduce Google's tools and solutions to the general public, and provide training for their proficient utilization.

• Planned, implemented, analyzed results, and optimized digital advertising campaigns across search engine marketing (SEM), display, and video networks. Additionally, I created and assessed performance reports for various objectives, utilizing tools and platforms including Google AdWords, Google Analytics, Sizmek, and Adobe Omniture.• Collaborated with clients such as Sony Electronics, Michelin, Colgate-Palmolive, and The British Council, among others.• Reached performance and branding objectives of the clients.

Wrote sports journalism articles, covered sports events, made interviews, reportages, and deep investigations, among other activities related to the sports journalism industry.