Jonathan Ricketts Email & Phone Number

New York, New York, United States

Greater New York City Area

Greater New York City Area

• Develop global email marketing and in-app messaging strategy for major artist releases ensuring consistent messaging and relevance• Partner with Artist & Label Services and Creator engineering teams to design and build in-app messaging tools for artist and Spotify originalcontent promotion• Attend product development focus groups for songwriters and producers to solicit feedback on new tools launching on platform• Collaborate with cross-functional teams (Brand &… Show more • Develop global email marketing and in-app messaging strategy for major artist releases ensuring consistent messaging and relevance• Partner with Artist & Label Services and Creator engineering teams to design and build in-app messaging tools for artist and Spotify originalcontent promotion• Attend product development focus groups for songwriters and producers to solicit feedback on new tools launching on platform• Collaborate with cross-functional teams (Brand & Creative, Marketing Analytics, and Creator) to complete end-to-end execution for email campaigns including creative development, segmentation, targeting, A/B testing, HTML testing, and reporting• Compile and analyze results to draw customer insights and drive marketing strategy• Conduct cross-functional marketing tool training sessions Show less

Greater New York City Area

• Host and produce a recurring live speaker series event at the Spotify New York office, giving music creators and curators a platform to share untold stories about the songs we love• Lead a team of 12 employees comprised of 4 event producers, 2 sound engineers, 1 experiential creative director, 1 art director, 3 videographers and 1 photographer• Oversee creative development and execution of all event logistics• Develop content execution plan with videographer… Show more • Host and produce a recurring live speaker series event at the Spotify New York office, giving music creators and curators a platform to share untold stories about the songs we love• Lead a team of 12 employees comprised of 4 event producers, 2 sound engineers, 1 experiential creative director, 1 art director, 3 videographers and 1 photographer• Oversee creative development and execution of all event logistics• Develop content execution plan with videographer, photographer, and art director• Interview notable music icons including Just Blaze, Illmind, Vashtie, Rsonist of The Heatmakerz, Brasstracks, and Parson James Show less

Greater New York City Area

• Managed video content production for Songwriter Relations events including Spotify’s inaugural Secret Genius Awards and international songshops• Led a team of 10 employees comprised of 2 directors and 8 videographers for the Secret Genius Awards and a team of 2 employees comprised of a photographer and videographer for international songshops• Aligned with Global Head of Songwriter Relations to ensure content conveyed Secret Genius’ core value proposition and narratives to a… Show more • Managed video content production for Songwriter Relations events including Spotify’s inaugural Secret Genius Awards and international songshops• Led a team of 10 employees comprised of 2 directors and 8 videographers for the Secret Genius Awards and a team of 2 employees comprised of a photographer and videographer for international songshops• Aligned with Global Head of Songwriter Relations to ensure content conveyed Secret Genius’ core value proposition and narratives to a global audience• Collaborated with cross-functional teams (Content Operations, Artist Relations, Product Programming, and Shows & Editorial) to ensure content could be leveraged effectively across desktop and mobile platforms• Programmed Secret Genius’ mixed media playlist from curating track selection to managing end-to-end video episode production• Developed editorial and creative strategy for Secret Genius Instagram account Show less

Greater New York City Area

• Develop strategic marketing plans with the Tenured Customer Marketing team to drive acquisition and customer engagement for 6 American Express OPEN card products• Partner with Risk & Information Management to develop effective targeting for in-market offers based on customer behaviors• Compile and analyze results to draw customer insights that drive customer marketing strategy• Ensure consistent messaging and relevance across different channels by collaborating with… Show more • Develop strategic marketing plans with the Tenured Customer Marketing team to drive acquisition and customer engagement for 6 American Express OPEN card products• Partner with Risk & Information Management to develop effective targeting for in-market offers based on customer behaviors• Compile and analyze results to draw customer insights that drive customer marketing strategy• Ensure consistent messaging and relevance across different channels by collaborating with cross-functional teams including Product, Early Engagement, and Retention Show less

Greater New York City Area

• Collaborated with internal and external partners to execute campaign setup and manage over 40 email creative assets for 6 American Express OPEN card products• Devised marketing strategies and coordinated creative development with creative agencies for acquisition email campaigns• Drove outstanding results for card product offer emails which performed 400% over benchmark with a 40% open rate and an 18% click-through rate.

622 3Rd Avenue, New York, Ny 10017

Greater New York City Area

• Developed cohesive strategies with the Integrated Strategy team for brands such as Nikon and the U.S. Army• Researched clients’ products and consumers’ behavior to develop truths about industry, culture and customers• Assessed strategy and creative decks with a team of account executives, creative directors, and strategists

Greater New York City Area

• Developed digital strategies with the Social Central team using social media platforms such as Facebook and Google+ to improve clients’ online presence and create engaging online experiences for their customers• Assessed campaign proposals for prospective clients with a team of creative, strategy, and planning directors• Analyzed consumers’ insights and online behavior using database tools such as NetBase and Forrester

Greater New York City Area

• Executed a global campaign leveraging several platforms such as Facebook, Twitter, and Instagram to raise awareness about Trayvon Martin’s murder and increase the number of signatures on the petition calling for George Zimmerman’s arrest• Increased petition signatures to over 2,000,000, inspired over 40,000 people to attend #MillionHoodies rallies nationwide, and collected over 300,000 photos uploaded with the #MillionHoodies hashtag• Awarded 2 Silver Lions in Public Relations… Show more • Executed a global campaign leveraging several platforms such as Facebook, Twitter, and Instagram to raise awareness about Trayvon Martin’s murder and increase the number of signatures on the petition calling for George Zimmerman’s arrest• Increased petition signatures to over 2,000,000, inspired over 40,000 people to attend #MillionHoodies rallies nationwide, and collected over 300,000 photos uploaded with the #MillionHoodies hashtag• Awarded 2 Silver Lions in Public Relations at the 2012 Cannes International Festival for Creativity Show less

Greater New York City Area

Greater New York City Area

• Launched radio promotional campaigns for the label’s artists with Urban Promotions team• Assessed the label’s marketing strategies with department executives and discussed ways to implement new technology and social media into the artist’s advertising campaigns• Analyzed Nielsen SoundScan data spreadsheets and organized record airplay reports• Organized Lupe Fiasco’s album release concert with the Urban Product Manager