Jonathan Rincon Email & Phone Number

Sydney, New South Wales, Australia

Implemented and refined Shopify platforms to drive brand engagement andboost coversion rates for a range of clients as part of the team at BrandUp, aleading brand consultancy based in Sydney. Developed custom Shopify themestailored to client brand identity and product offerings using Liquid andHTML/CSS. Integrated 3rd party APIs to enhance store functionalities, includingpayment gateways, inventory management, and customer support. AppliedSEO best practices to optimize product visibility. Employed Google Analytics toderive insights into user behavior, enabling data-driven adjustments thatimprove user experience. Collaborated with UI/UX designers to translatemockups into pixel-perfect, responsive front-end designs. Assisted in trainingcontent managers on the Shopify platform, ensuring seamless content updatesand product uploads.

Collaborated with the Magento team to create a custom app for e-commerceplatforms, specializing in Shopify, to accurately track conversions. Optimizeddevelopment processes and accelerated teamwork. Developed a fully customShopify app to track pixels. Reused and upgraded the 2.0 Dawn Themecomponents to expand business functionality. Mentored and trained juniorFront-End developers, explaining the basics of working with Shopify,architecture, search, and working with documentation and materials.

Collaborated with design and development teams to create visually appealingand user-friendly interfaces for a web design agency, specialising in ecommerce solutions.Migrated websites from WordPress and Magento 2 to Shopify. Worked withKlaviyo (layout email templates, flow, customization, and styling of dynamicforms). Solved issues with cross-browser compatibility applying responsive webdesign techniques. Collaborated with the UI/UX design teams to produceseamless, robust, and innovative front-end user experiences.Developed a custom e-commerce platform for a high-profile luxury watchclient, resulting in a 40% increase in online sales within the first quarter.

Collaborated with a team of designers and developers to create visuallyappealing and interactive user interfaces for a leading digital marketing agency,serving clients across various industries. Worked on prototyping variousiterations of client-side-facing pages to be used in userresearch testing labs. This included bringing live product API data into pages tomake the testing of the shopping experience dynamic. Collaborated on siterebranding as well as the development of new site features. Conducted A/Btesting to improve user trust, conversions, and increase sales. Created aninternal platform that allowed for rapid prototyping of new pages. This includeda repository of components, live data, and the ability to add custom UIinteractions on the fly. Assisted in peer code reviews, knowledge transfers,website testing, and research tasks for the site. Utilized Sass and implementedclient-side interfaces using React components.