Jonathan Ritchie Email and Phone Number
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Marketing leader in loyalty and engagement, driving lifecycle management and member retention. Focus areas include member acquisition, retention, channel and content strategy. Experienced brand strategist adept in leading campaigns, driving innovation, growth and scaling with partners.Expertise:Consumer research plansInsights, opportunities and frameworksCompetitive analysis and positioningStrategy developmentLifecycle CommunicationsStorytelling presentationsDesign-thinking processesEntrepreneurshipMaking it real
Nike
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Brand Moments Marketing DirectorNike Apr 2022 - PresentBeaverton, Or, Us
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Marketing Director MembershipNike Mar 2020 - Apr 2022Beaverton, Or, UsLeading a team dedicated to building and scaling the digitally-led Nike Membership loyalty program to both Nike-owned and marketplace partners worldwide through brand and lifecycle marketing. Overseeing the end-to-end marketing of the program and the benefit portfolio, focusing on both user acquisition and member retention. Team is responsible for defining the marketing strategy, value proposition, and benefit portfolio of the program.
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Marketing Director - Membership And ServicesNike Oct 2018 - Mar 2020Beaverton, Or, UsMarketing Director for Nike Services. Stood up Nike's first ever services marketing strategy driving member acquisition, and retention O2O (omni channel) pairing services with product and experiences. Lead the development of Nike's Membership at retail strategy and global deployment.
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Marketing Manager - MembershipNike Apr 2018 - Oct 2018Beaverton, Or, Us
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Brand Manager - StoresNike Jan 2015 - Apr 2018Beaverton, Or, Us• Basketball Trial Zone project manager. Concept development to marketplace execution. - Digital Retail Concept development focused on serving and personally connecting with the consumer. - Elevated innovation storytelling - Launched in NYC, Paris and Beijing.- Drove increased conversion rates.• Deliver functional excellence to the integrated retail functions, by providing elevated product innovation stories to EKINs and relevant partners. • Supported the strategic evolution of the global EKIN organization. - Evolution focuses: know to serve, retail that serves” and real time connection.• Developed and drove the adoption of digital streaming to deliver product, service andenvironmental storytelling content, to and between the consumer functions.• Planned and executed Nike’s first ever digitally enabled EKIN summit.• Strategically planned and executed the Global Nike+ / NTC support plan. Partnered indeveloping a new strategic approach to apps as a vehicle for service at retail.• Led the EKIN team in supporting the Athlete House in Rio at the Olympics.
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Brand ManagerNike Jan 2014 - Dec 2014Beaverton, Or, Us• Defined the UK EKIN strategy • Mentored and developed a core team of 3 and extended team of 13.• Led a high performing team to activate and achieve against the UK EKIN strategy.• Efficiently and effectively managed the functional budget.• Led the team to win the WE EKIN team of the year award.• Led and won the UK EKIN team’s pitch for funding from WE to execute a “once in a lifetime” product experience for Nike’s key retail partners.
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Brand And Product SpecialistNike May 2011 - Dec 2013Beaverton, Or, Us• Strategically managed and executed the Football Brand Pro Trial program.- Drove the strategic shift from club teams to connecting directly to our core consumer in their marketplace.- Hired a team, who were authentic to the sport and to Nike. • EKIN product and service training manager for JD Sports.- Developed and evolved the EKIN teams approach to supporting the account.- Scaled the reach and impact through digital integration. • Drove the overhaul of the Nike Academy product training system, improving the account interface, performance indexes, which resulted in an increase in educated staff at retail. • Defined and managed the execution of a football small sided consumer insight project.- Partnered with the Nike Football Global product team to define the scope and approach of the project.- Activated and executed the project team across all regions in the UK and Ireland.- Presented the findings to the product team at Nike Global in Portland. • Mentored three agency team members to full time Nike roles across sales and sports marketing. • Developed the elevated approach to deeper product storytelling globally, which is still used today.
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Nike Brand And Product SpecialistTro Jan 2010 - May 2012London, Gb• Strategically managed the Dublin marketplace.- Tiered account support.- Product trialling.- Employee engagement through the brand ambassador program.• Product training.- Trained retail staff on Nike products across footwear, apparel and apps.- Focused on how to serve through personalized innovation storytelling. • Retail Brand marketplace insights.- supported launch campaigns by capturing and reporting on installs, visual merchandising and consumer feedback.• Visual merchandising.• Competitor Insights.
Jonathan Ritchie Skills
Jonathan Ritchie Education Details
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The University Of EdinburghApplied Sport Science -
Louisiana State UniversityExercise Physiology
Frequently Asked Questions about Jonathan Ritchie
What company does Jonathan Ritchie work for?
Jonathan Ritchie works for Nike
What is Jonathan Ritchie's role at the current company?
Jonathan Ritchie's current role is Brand Defining Marketing Director | Loyalty Marketing Expert | Marketing Team Builder | Digital Strategy & Growth | Enterprise Leader & Problem Solver.
What is Jonathan Ritchie's email address?
Jonathan Ritchie's email address is jo****@****ike.com
What is Jonathan Ritchie's direct phone number?
Jonathan Ritchie's direct phone number is +150353*****
What schools did Jonathan Ritchie attend?
Jonathan Ritchie attended The University Of Edinburgh, Louisiana State University.
What skills is Jonathan Ritchie known for?
Jonathan Ritchie has skills like Visual Merchandising, Market, Sales, Manages, Jump, Authentication, Trend Analysis, Mercurial, Evolution, Louisiana, Merchandising, Driving.
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