Ruffit Owner/CEO: Took one of many ideas to the next level by inventing, patenting, design product and promoting via SEO, Social Media Content, Expos. Learned the worst ideas is the one not spoken or chased. Product was a hit, appeared on Today Show, Unilad gaining 30 million views in a single day. How do you oatmeal cookies? I don’t know, but ask me on how to start and promote in the face of adversity and you are in for a conversation. Sold in 2018 and move on to the current project.

Create and maintain brands ads, banner and modules. Design and direct ecards as well as support global print efforts.

Help drive financial services through effective communication of global messaging.

Brief in house publication. More to com.

Kraft Food: Responsible for conceptualizing, designing and directing “Food and Family”, a quarterly publications utilized by H-E-B, the tenth larger grocery retailer in the nation. Provide expert knowledge in the packaged goods industry through promotions and publication at the retail level. Provided concise strategic directions and concepts for various Kraft lines.+ Concept lead for Miller promotions for all of 2010+ Product lines includes DiGiornos Pizza, Capri-Sun, Oreo and Corn… Show more Kraft Food: Responsible for conceptualizing, designing and directing “Food and Family”, a quarterly publications utilized by H-E-B, the tenth larger grocery retailer in the nation. Provide expert knowledge in the packaged goods industry through promotions and publication at the retail level. Provided concise strategic directions and concepts for various Kraft lines.+ Concept lead for Miller promotions for all of 2010+ Product lines includes DiGiornos Pizza, Capri-Sun, Oreo and Corn Nuts+ Maintained production schedules and budgets+ Serve as copywriter/conceptual lead for cross cultural communication. Show less

Art Director, Dieste Harmel and Partners, Dallas Texas — 2007-2009Advertising Age’s Multicultural Agency of the Year 2001, 2003, 2008. Fully immersed into promotions enabled ability to lead and experience all types of clientele and work, from direct mail, branding, on line media and and television, producing deeply conceptual work. Hp: Concept and pitch the Hp Insider Campaign in Miami in coordination with the NBA and Miami Heat. Guerilla sighting across Miami creating buzz… Show more Art Director, Dieste Harmel and Partners, Dallas Texas — 2007-2009Advertising Age’s Multicultural Agency of the Year 2001, 2003, 2008. Fully immersed into promotions enabled ability to lead and experience all types of clientele and work, from direct mail, branding, on line media and and television, producing deeply conceptual work. Hp: Concept and pitch the Hp Insider Campaign in Miami in coordination with the NBA and Miami Heat. Guerilla sighting across Miami creating buzz followed out by online application role out. Radio/ newspaper/ online campaign to drive traffic to website and retail. AT&T/Pizza Hut: Paquetengas Mas campaign was a direct response to rival Time Warner’s Paquetaso which had gained ground in key states. Promotion leverage bundle package with free pizza. Helped AT&T bite back.+ Hp, AT&T, Frito Lay, Heineken, Hersheys, Pepsi, Southwest Airlines, Tecate...+ Designed information architecture and user interface for on-screen applications+ Directed photo shoots + Concept and executed national promotions+ Trained, supervised and provided art direction for junior designers Show less

Graphic Designer