Art Director
Art Director, Dieste Harmel and Partners, Dallas Texas — 2007-2009Advertising Age’s Multicultural Agency of the Year 2001, 2003, 2008. Fully immersed into promotions enabled ability to lead and experience all types of clientele and work, from direct mail, branding, on line media and and television, producing deeply conceptual work. Hp: Concept and pitch the Hp Insider Campaign in Miami in coordination with the NBA and Miami Heat. Guerilla sighting across Miami creating buzz… Show more Art Director, Dieste Harmel and Partners, Dallas Texas — 2007-2009Advertising Age’s Multicultural Agency of the Year 2001, 2003, 2008. Fully immersed into promotions enabled ability to lead and experience all types of clientele and work, from direct mail, branding, on line media and and television, producing deeply conceptual work. Hp: Concept and pitch the Hp Insider Campaign in Miami in coordination with the NBA and Miami Heat. Guerilla sighting across Miami creating buzz followed out by online application role out. Radio/ newspaper/ online campaign to drive traffic to website and retail. AT&T/Pizza Hut: Paquetengas Mas campaign was a direct response to rival Time Warner’s Paquetaso which had gained ground in key states. Promotion leverage bundle package with free pizza. Helped AT&T bite back.+ Hp, AT&T, Frito Lay, Heineken, Hersheys, Pepsi, Southwest Airlines, Tecate...+ Designed information architecture and user interface for on-screen applications+ Directed photo shoots + Concept and executed national promotions+ Trained, supervised and provided art direction for junior designers Show less