Jonathan Romano Email & Phone Number

Basel, Bs, Ch

Hospitalet De Llobregat, Barcelona, Es

As Regional Director I actively participate in the Americas long term strategy, ensuring that my region becomes a strong brand building platform and a growth profit vector for the company via a consumer centric approach.Main Responsibilities:- Strategic PlanningTo reach VMS and ranking targets, long-term strategy including: Development Levers & Brand positioning, Retail Strategy with Capex and Opex investments, Marketing, Trade Marketing and animation calendars, Sales Force management and Education, Introduction of Make-up and Niche, all BTL investments, value offers, pricing.- Commercial ManagementIn charge of the good development of over 25 clients across the region, terms negotiations, growth plans.- P&LOwner of Regional P&L, gross margin control and accountable for final net profit

Hospitalet De Llobregat, Barcelona, Es

As Key Account Director I have two main responsibilities. First, a commercial team with over 25 clients, but I also manage our #1 client DUFRY at global level, handling from Switzerland the Global Coordination.Main Responsibilities:- StrategyTo reach VMS ambitions, long-term global strategy including: Development Levers, Retail strategy, Promotion & Trade MKG calendars, assortments, investments, sales force, pricing.- P&L: Owner of 4 P&L, responsible of investment decisions, accountable for Gross and Net Profit - ConditionsAll negotiation terms are under my scope at European + global coordination level, including margin conditions, capex investments, A&P, sales support, payment terms and incoterms.

Hospitalet De Llobregat, Barcelona, Es

In charge of 3 departments, Instore/ Retail, Training/ Education, and BA Sales Force.Main Responsibilities:- StrategyOwner of the 3 Year retail plan: A mix of Temporary, Permanent, BAs, and Education investments to achieve our Unique Customer Experience plan.With a clear focus on passengers a full revamp of retail tools, retail priorities and road-map.- Retail Measurements & KPIs Developing a culture of door approach, retail KPIs and ROI for resources allocation. Define, set and monitor new Retail Excellence Standards.

Hospitalet De Llobregat, Barcelona, Es

As key account manager travel retail I was responsible for the commercial relation with our #1 account in the Americas DUFRY/ WDFG by coordinating a regional strategy in countries like Brazil, Argentina, USA, Chile, Peru and the Caribbean among others.Main Responsibilities:- Sell-Out and VMS objectives, forecasting- P&L objectives and monitoring- Regional negotiations & commercial terms- Trade Marketing, Launch and Animation calendars, Space Negotiations

Panama City, Panama, Pa

BRANDS: HERMES, GUCCI, MICHAEL KORSAs luxury retail manager I am the direct contact with the high end brands, overseeing the existing luxury stores of the company in South America.I am also in charge of developping new businesses, from their financial and commercial evaluation, to their opening and finally their daily operation.My complete functions include:- Forecasting: Preparation of forecasted P&L´s, estimating sales, expenses, marketing, and calculating open to buy budgets by store and category.- Finance performance: Monthly management of store finances to reach a targeted EBITDA.- Price structures and target margins- Inventory: Effective inventory management as a key tool in retail management. Settling ideal inventories for each store, monitoring slow movers, discontinued products, to fine tune purchase and set sales targets to the stores.- Marketing: From the budget allocation by store and brand, I ensure that expenses remain within target. Using 360 degrees media tools, we implement communication strategies in lines with the standards and requirements of each luxury brand. Visual merchandising, window displays, media, events, web etc...- Retail indicators: Management and monitoring of key indicators, units per transaction, $ per transaction, conversion rate etc...- Business development: New luxury stores openings, starting from the commercial and financial evaluation, bids with the brand, shopping mall negotiation, store planning, layouts, construction, final launch.- Human resources: In charge of store managers and their commercial teams.

Panama City, Panama, Pa

- Main focus in purchase and forecasting- Retail, duty free retail, distribution, inflight duty free, franchises. - Commercial management of five (5) key categories: Accessories, fashion, electronics, food and beverages for Panama, Uruguay, Costa Rica, Chile, Peru, Ecuador, Colombia. - Purchase, sales, inventories, negotiations, trade marketing. - In charge of three (3) product managers. - Responsible of more than 10,000 sku´s. - In charge oe handling accounts, and opening new accounts. Direct relation with providers, negotiations, brand selection, product selection, credit terms, general sales conditions. Handling the LAN airlines duty free catalog, available to more that 7 million passengers a year. - Responsible for the purchase/ sales budget on my markets, creation, monthly follow up and achievement. Inventory management, monthly control of sell-in, sell-out and discontinued items. - Commercial handling of one (1) duty free store in Panama, and four (4) duty free stores in Uruguay, boarder with Brazil. - In charge of line ups, refurbishments, category management, replenishments to all point of sales. - Cost, prices and margin controls, following internal targets and benchmarks. - Full follow-up of purchases, from EXW to DDP. - Leading operational marketing following the providers´ trade marketing plans. - In charge of business development, spaces negotiations, bid for tenders, opening of new stores, new markets, prospection

- Complete creation of the local office based in Panama.- Regular sales and prospection travels to the Caribbean, Venezuela, Colombia, Mexico, and Colon to manage sales and offer marketing plans matching the general business plan. - Management of more than 10000 sku´s, in spirits, wines, food, supermarket supply, international brands. (La Martiniquaise portfolio among others)- New products presentations, product launchings, advertising campaigns, marketing plans for every market. - Development of launching plans, communication, advertising, activities on point of sale, commercial space negotiation. - Complete supply chain management, from EXW to DDP.- Organization of training seminars- Development of trade marketing actions- Negotiation of marketing budgets based on sales forecasts with clients.- Responsible of supervising marketing actions and expenses on every market.- Local market surveys, to benchmark competition and offer solutions.- Inventory and stock control for orders forecasts.- Creation and management of a commercial operation in Colon free zone.

- Creation, administrative development, business plan and company launching.- Sales, Marketing, Public Relations, Logistics, for Central America.- General Control of Marketing activities, Implementation of advertising campaigns in order to achieve sales objectives. - Regular Sales visits to perform monthly objectives. Representation and distribution of European brands, liquors, Champagne, Wines, and consumer goods. - Representation of the 2nd French Distribution Group: “Intermarché”- Clients: Supermarkets, Wholesalers, Retailers, Hotels, Restaurants, among others

Master'S Degree, International Marketing

Inspirational Leadership, Management Skills

Finance For Business Managers

Bachelor Of Business Administration (B.B.A.), International Marketing