Using organic and earned marketing techniques I developed as the founder of Sook, I help various B2B & B2C companies tap into their target communities on Reddit. I primarily help companies: 1) Drive hundreds of thousands of uniques to content; 2) Generate leads from target professional communities at rates that beat normal CPL; or 3) Build conversion pipelines from target consumer demographics that beat normal CPA.

Took over and rebuilt the content processes for LinearB’s media arm, Dev Interrupted. With a special emphasis on leveraging the Dev Interrupted podcast to solidify LinearB as the best source for engineering thought-leadership, I grew listens and subscribers by 500% in 6 months using many of the content-marketing techniques I developed as founder of Sook. I’ve also turned the podcast into a lead engine thanks to launching a new podcast series, LinearB Labs, that highlights the company’s research and solutions for modern dev issues. In addition to directing the footprint for Dev Interrupted, I’ve also taken over the creation of new mid-funnel and product-focused content.

Leveraging my experience helping the world’s top brands hit their ecommerce, marketing and sales goals, I built a browser extension dedicated to making local products from local businesses easier to discover & buy when shopping online. Using only minor developer help and relying only on earned promotion (no paid marketing), I’ve grown Sook to include 2,500+ small businesses, 15,000+ active users and $30+ million in online spending power. Sook has been recommended by the New York Times, People, HuffingtonPost and more, while also being positioned alongside Shopify and Esty as a crucial way to support small businesses online. Sook was acquired in the summer of 2022. I remain an advisor to the company.

Responsible for creating the content and content strategy at all stages of the sales funnel, from awareness through application to enrollment. Leveraging blog, SEO features, email, video, social, and more to target customers based on their progression from prospect to full-time student, I also direct marketing assets and collateral to distinguish Coding Dojo in the education industry against not just other coding schools, but colleges and universities.

Working with companies spanning every vertical -- from fashion to finance to ecommerce -- I develop digital and offline executions to help reach quarterly and long-term KPIs & goals. Leveraging everything from content to email to video to search and more, I specialize in creating both conversion-focused, low-funnel strategies as well as awareness-based, brand-building up-funnel executions.

Led the creative and operational management of the company’s in-house agency. Oversaw interdisciplinary teams in developing long-term and short-term creative solutions that merged a brand’s vision with audience wants. Expertly fostered client relationships and executed sponsorships, branded content and custom campaigns on various formats (articles, video, social) and platforms (desktop, tablet, mobile, email).- Worked directly with sales teams to create scalable content and marketing programs for clients. - Leveraged fluency in SEO, traffic acquisition and content consumption trends to tailor online & offline solutions that met a broad range of client KPIs, from awareness to ecommerce.- Directed a creative team of developers, designers and writers to execute campaigns infused with relevant, timely content while maintaining healthy UX & functionality.- Managed the development of new products to bring to market, including ads, features, influencers, email, tentpole events, video series, and more.- Contributed to all aspects of short-term and long-term company strategy, including editorial, tech development, revenue growth, HR, and more.

Oversaw the ideation and production of all online branded content executions for AskMen’s in-house creative agency based primarily on RFP activity. Managed editors, designers and developers to bring digital content to life that resonated with readers as well as brands.

Supervised the recruitment and management of writers. Edited, fact-checked and completed photo research/optimization of features. Brainstormed article and feature ideas. Wrote weekly features, including entertainment reviews, career advice, dating content and product profiles.

Developed and implemented the company's communications and marketing strategies for the Middle East and Africa. Drafted and coordinated the dissemination of press releases and business communications. Created and updated company marketing materials.