Serving the team that leads external channel and content strategies, reputation management, audience development, and measurement and reporting for Roche Diagnostics in the U.S. We also partner as the center of expertise, internally and externally, for our evolved corporate brand and creative design.

Helming the team that leads on channel ownership and strategy, also content development, implementation and evaluation across Roche Diagnostics’s external channels in the U.S., with a focus on reputation management. Story Lab also serves as center of expertise on corporate branding and creative design, with the same U.S. Diagnostics scope.

Lead global strategy and implementation for Lilly's corporate web platforms and social media strategy for the company and executives. Collaborate continually on digital content and best practices with partners in Lilly's holistic COVID-19 response, key therapeutic areas, R&D (incl. clinical research and digital health), global and U.S. marketing, diversity and inclusion, social impact and global health, investor relations and business dev, HR/global recruiting, and global privacy and ethics-compliance programs. Guide cross-functional internal teams and multiple agency partners on outsize reputational campaigns and projects.

Lead on vision/mission, strategy, budget, event shaping and goal measurement for employee resource group of more than 3,000 members globally in the LGBTQ+Allies populations. Chair executive team of 10 with HR, public policy, communications, external partnership and more areas of expertise. Collaborate closely with executive committee and sponsor, and with Global Diversity & Inclusion Office. Identify trends and best practices to optimize employee experience/activation opportunities and influence company decisions. Establish the annual Lilly Pride Summit (as of 2017) and global LGBTQ ally program (in 2018). Prioritize those initiatives and and "reverse" mentoring for senior leaders, laddering up to corporate inclusion, equity and business objectives. Collaborate with other ERGs, including the U.S. Field and International branches of Pride, for truly intersectional and global reach.

Lead strategy for oversee content creation on Lilly's corporate social accounts and blog. Coordinate geo-targeted content on key global platforms with international affiliate leaders. Collaborate with internal and agency partners, as well as key stakeholders, on corporate initiatives (R&D and much more) to share the company's story in creative, engaging ways.

Report, develop, write, edit and publish multiple stories and commentary pieces each week that speak to the media, business and entertainment aspects, both on and off court, of the men's and women's professional tennis tours. Represent Tennis Channel and TENNIS magazine in international speaker/panelist opportunities (CNN, etc.).

Develop strategies for content and creative for Indianapolis Monthly magazine's digital properties: its website, social media (Facebook, Twitter, Instagram, YouTube and more), email newsletters, contests, surveys and the brand itself. Develop sponsored content, web display, partnered social and more digital advertising and advertorial options for clients and partners. Liaise between editorial and sales/marketing staffs, as a consistent bridge among the brand's moving parts. Continually lead a team of one to two digital media interns.

Research and pen special-sections and -projects pieces for IM and its auxiliary publications such as City Guide and the Visit Indy Guide (prev. ICVA), and report and write front-of-book pieces for the magazine. Among those projects: the "Great Nights Out!" cover piece for the Fall 2010/Winter 2011 Visitor Guide.

Fact-check, interview sources, copyedit, report and write front-of-book pieces and brainstorm punny headlines.

Edit two major brands: Frommer's Travel Guides and the For Dummies series. Manage five to eight book projects simultaneously across various series, formats and styles.

Write feature stories, research and conduct interviews with musicians and industry professionals, transcribe and write Q&A pieces and pen music-centric essays, blog posts and reviews of concerts, albums and films.

Assist customers on the sales floor, presenting product to them and generating sales; explain the merits of the company credit card to customers and catalyze their registration in that rewards program; guide customers in fitting-room sessions and maintain the neat, orderly appearance therein; tailor service to customers' needs and desires to build their trust and commitment to the brand; increase rate of in-store traffic conversion; organize product on sales floor and inventory in stock room; and create and build attractive window displays.