Jonathan Serrano Email and Phone Number

We're a Digital Marketing Agency with full in-house capabilities across Marketing, Media, Digital, Telemarketing and Resourcing solutions. Founded in 2002 by IT, Sales and Business Management professionals we have an extensive range of skills, services and assets which enable us to create market-leading solutions to produce the best results for our Partners and customers. Our Mission is “To provide a high-quality service, build lasting relationships and deliver effective results.”Key Strengths: * In-house Digital, Media, Telemarketing and Resourcing expertise* Multicultural marketers covering the APAC region such as Australia, New Zealand, Singapore, Malaysia, HK, Thailand, Vietnam, Indonesia, Korea, Japan, China, India and the Philippines.* Comprehensive IT decision maker database called ITUpdate covering APAC.* Own IT Publication * Established relationships with top IT MNCs.Besides telemarketing & digital lead generation, our clients gain opportunities from our contact acquisition, event attendee generation & follow up and database cleansing expertise. For instance, we have just successfully completed a campaign for one of the top networking vendors, cleaning and updating their Resellers/Partners database covering 113 countries including non-English speaking countries. Our head office is in Sydney, Australia, with representative offices in Singapore and Manila, Philippines.Please feel free to reach out to explore opportunities.

Assisting manufacturers obtain government incentives from the Board of Investments (BOI), Department of Finance, Bureau of Internal Revenue, and the Department of Science and Technology. Fiscal and non fiscal Incentives obtained resulted to an average of 3 year income tax holidays, 100% tax credit on raw materials and supplies, 100% tax exemption on capital equipment and others.

Established a few restaurants, kiosks and catering services in the Philippines including a korean style "double deep fried" chicken concept and a seafood restaurant in Laguna. ROI realized within a 1 to 3 year period through great food and pricing, aggressive marketing, strong customer service, efficient procurement and inventory management and most importantly, a top of the line team.

* Created the systems and checks for 2 restaurants from purchasing, inventory management, selecting and training employees, control procedures, record keeping, asset control, job & shift rotation, audit trails, fraud detection & theft, and operational funds management.* Created the original recipes, menu and pricing for the Drings outlet in Ayala which resulted to an immediate and strong customer following.* Oversaw the day to day operations of the Ayala and Laguna restaurants including marketing (offline and online) and promotions which brought in an average of 40% new customers per month.* Responsible for the overall performance of both restaurants in key areas such as sales revenue, profit/loss and budgets. ROI realized within a 1 to 3 year period with succesful exit strategies.

Australian owned and managed offshore insourcing management consultancy that provides facilities and services for foreign companies wanting to set up its own offshore team in the Philippines rather than outsource to third parties.Reported directly to the CEO (Australian) and led Multirational’s pioneer Marketing Department of seven staff and executed on the ff:* Website, Webinar & E- Newsletter creation - End to end creation of the above including content management, design ,& platform - Webinars held once to 4 times a month.* Website is ranked in the top ten pages of Google searches for keywords such as "insourcing Philippines" (Page 1), "office seat leasing Philippines" (Page 2), "visa processing Philippines" (Page 4) and others. * Executed online, offline and out of the box campaigns resulting to a 50% increase in the number of new clients gained.* Monitored and evaluated different campaigns based on ROI, Customer Acquisition Cost and other financial tools.* Local and International Event Management including 2013 AU Road Show covering 3 states which added 20% of new business coupled with an above industry ROI.* Project Management- Found, negotiated and set up MultiRational’s Cebu offices (2 sites) on a “Partnership Arrangement “ with other BPOs & Captives with zero CAPEX, ability to scale up or down and no long term period contracts. Eyeing more offices around the Philippines. Worked with the CEO in creating and finalizing contract templates.* Personally secured two new AU clients - An online store and an established IT company.

Owner - www.oldowners.com , www.clickapa.com.au * Established and managed a customer contact center start up of 9 staff. Projects include listing properties in the US, assisting a Sydney based dealership update its database and customer service programs and numerous short term projects.* Provided casual, part time and full time virtual personal assistant services (www.clickapa.com.au) to Australian SMEs and saved them 60% on staffing costs.

* Managed day to day operations with a special focus on sales and marketing resulting to each sales staff achieving a monthly average of $ 2,000,000 dollars worth of residential properties listed. *Created various print, online and telephone marketing campaigns generating 9 to 12 new clients (homeowners) per month.* Led the team in the front line by helping them "double close" deals with an average of 30% closing ratio.* Authored and managed the After Sales Service Program that exceeded targeted customer satisfaction index of 93% through coaching, efficient systems and procedures.

* Managed a sales team of 9 staff which won the No.1 AU Mazda Dealer award for 2 years.* Achieved $40 to $50 million dollars in yearly revenues.* Handled marketing and advertising campaigns that exceeded monthly sales targets.* Maintained an average of 90% Customer Satisfaction Ratings within the Mazda brand through staff coaching, monitoring and efficient systems and procedures.* Clients served included Kraft, Tattersall’s Australia, Custom Fleet, Orix Australia, Leaseplan, JMJ Fleet management (GE),Southgate fleet management, Automotive Fleet Management, AGC …

* Managed and sold an average of 100 new Hyundai vehicles a month ($18 million a year) during one of the toughest market conditions for Hyundai Australia.* Liaised with Hyundai Australia on a day to day basis covering areas such as vehicle procurement, advertising, marketing, recruiting, creating sales and management reports.* Responsible for the overall dealership performance in key areas such as sales revenue, gross and operating profit/loss, and budgets, while achieving above 90% Customer Satisfaction Ratings.

* Started as a “trial sales cadet” in June 1993 and outsold all 8 senior sales consultants in the first month of employment (as a sales cadet).* Set the dealership record for the highest number of private vehicle sales in a day which was 9 vehicles sold in a day, (17 private vehicles in 5 days). * In December 1996, he was awarded the Assistant Sales Manager position.* Assumed the Sales Manager role whenever required or in Sales Manager's absence while achieving personal sales quotas.* Trained, mentored and helped sales staff to "double close" deals.* Team member that won the NO.1 AU Mazda Dealer Sales Award multiple years ( 3 years ) while achieving one of the highest Customer Satisfaction Ratings.