Jonathan Shaer Email & Phone Number

United Kingdom

• De-mystifying the technology space throughout Channel 4 with new and creative engagement tactics – including experiential transformation activities, including gamification, curiosity looping and unique promotional.
• Building a framework for and creating the necessary components to enable self-serve organisational change management capability across the business.
• Communicating changes for all Technology projects across the business’ entire portfolio, including rolling-out new services and ways of working. Includes preparation and management of all end-to-end communications.
• Crafting highly technical content into clear and accessible messaging for all colleagues.

• Established the group’s content narrative, ensuring alignment in messaging across Brand, Content, Marketing and Digital Channels teams, with the goal of enhancing overall brand representation and stakeholder engagement.
• Developed communication plans for company-wide announcements and events, improving transparency and strategic alignment.
• Crafted group-level communications across all channels, including campaigns, storytelling and organisational news, showcasing JM's strategy and driving audience engagement.
• Curated compelling news by building an Editorial Network to identify and promote stories that exemplify JM's ambition and strategy.
• Line managed, trained and mentored colleagues, and upskilled all other content contributors within the team.

• Created comprehensive communication strategy, delivering plan to showcase, educate, and inspire colleagues and business partners in relation to bp’s futuristic space energy programme.
• Transformed content into creative and innovative media formats, including a fictional glimpse at the future, metaverse visualisations, videos, animations, prototypes and podcasts.

• Led global communications for bp’s Digital Design System team, a ‘top five’ priority programme within the company’s strategic portfolio.
• Devised and executed centralised communications strategy, facilitating widespread awareness of Design System’s utility and value for use across the business.
• Crafted diverse communication templates and slide decks, fostering seamless distribution of updates and achievements via intranet articles, case studies, testimonials and internal newsletters.
• Created comprehensive onboarding process and materials for new digital designers and developers joining the Design System team.
• Established uniformity in communication tone and imagery, aligned to BP’s central standards.

London, Greater London, United Kingdom

• Global Head of Communications for COO
• Served as primary communications advisor to HSBC Private Banking’s COO, ensuring seamless communication between C-Suite and operational stakeholders.
• Established global communication framework from scratch, by integrating BAU and distinct campaign messaging, which was elevated and highlighted within many of HSBC’s group-wide publications.
• Led delivery-focused communication initiatives, including COO function updates, newsletters and ad-hoc milestone achievements.
• Generated compelling content for external publications and collaborated with agencies to create engaging marketing strategies.
• Pioneered COO News tv series, lauded by CEO, showcased in year-end review, featuring diverse content creation.💡🤔 Interesting: Successfully orchestrated monthly global townhalls, drawing 2000+ attendees and achieving.

London, United Kingdom

• Led all communications for transformation and change projects for entire business globally.
• Undertook communications channels analysis, identifying fatigue with written communications💡🤔Interesting: Crafted innovative communications approach, prioritising experiential channels over traditional messaging..
• Experiential strategy achieved record engagement, with 93% attendance and 98% positive colleague survey responses, while fostering greater understanding and positivity towards RSA’s refreshed technology strategy.

London, United Kingdom

• Delivering business-wide internal and external communications on behalf of the bank’s "Ring-Fencing" programme
• Defined business-wide internal and external change communications requirements.
• Worked with Central Communications team to align all messaging and scheduling wider Group strategy.
• Created all external comms collateral, including outreach comms to c11,500 customers and external vendors, briefing third-party marketing agency to update investor fact book and customer brochure and materials to.
• Built comprehensive employee awareness campaign to support changes, including regular webinar sessions presented by senior leaders and attended by c700 employees, ongoing intranet campaigns, including tactical.
• Managed approval process for all communications, ensuring compliance with bank’s formal sign-off requirements (Programme, Legal, Conduct etc).

Canary Wharf

• Provided external and internal communications to support mandatory change within Retail banking.
• Identified internal business and customer impacts to build full communications plans, creating all associated collateral, identifying key stakeholders and managing the sign-off process.
• Led customer outreach to support a project seeking to move all legacy fund-based products from separate onto the same back-office IT platform.
• Briefed and liaised with third-party printing and mailing houses to physically issue paper communications.

London, United Kingdom

• IT Resilience Programme: £1.2 billion set of 12 ‘change’ projects, to upgrade or decommission parts of the Group’s technology infrastructure.
• Developed and implemented of internal communications plans and activities supporting HSBC’s global purpose, strategy and business priorities.
• Produced all external customer and internal colleague communications, working with the business to ensure correct sign-offs as required (Marketing, Compliance, Legal teams etc).
• Delivered all customer / Front Line letters in line with project milestones.
• Responsible for all internal communication– including intranet, as well as publishing messages using internal social media – this included Gamma (Twitter equivalent), 'My Site' (Facebook equivalent) and collaboration.
• Project managed Communications workstream, including chairing Working Groups, status reports and budgets.

London, United Kingdom

• Provided internal and external communications for the COO of Citi Markets Technology function.
• Personally developed communications strategy and delivery plan.
• Produced collateral including a website, promotional videos and ‘roadshow’ demonstrations.
• Incorporated messaging using social media – this included Gamma (Twitter equivalent), Path and 'NextDoor' (Facebook equivalents) and collaboration tools / knowledge sharing discussion platforms such as SharePoint.
• Project managed the delivery of bespoke local-collateral by Communications teams from across the business, including social media, 'WebExs', posters, newsletters and Line Manager cascades.
• Engaged with senior stakeholders to identify change ambassadors and understand recruitment objectives.

London, United Kingdom

• Delivered internal and external communications to support the delivery of a portfolio of Savings projects.

London, United Kingdom

• Management Consultancy Graduate Scheme - People & ChangeVODAFONE | COMMUNICATIONS MANAGER
• Provided communications support for the development of a new global knowledge management organisation.HSBC | COMMUNICATIONS MANAGER
• Provided communications support for implementation of an internal mobile-learning application.BP (BRITISH PETROLEUM) | COMMUNICATIONS MANAGER
• Provided communications support as part of a transformation of IT help desk organisational structures.