Operating a full service agency as an extention of a dealer group. I'm part marketing guru, part data scientist, part business development lead, and part product developer.At most groups, my job would be simple. Find the best products for our stores, maximize co-op, maintain vendor relationships, and try to stay on top of the newest social platforms, trends, and marketing strategy. I do all that, but I also am able to do much more at this very forward looking dealer group. We cannot provide every marketing service ourselves (time, staffing, and the relaities of Co op programs make that impractical), but we are developing tools in-house, many of which go beyond marketing, to help every aspect of the dealership. These programs save time, money, and ultimately help us run like one organization instead of a collection of different departments. A perfect example is our use of AI. We are currently leveraging Open AI (ChatGPT) and other API based programs to bring many processes that were outsourced due to time or cost, back in house. Leveraging AI for everything from highly custom email marketing to generating content for SEO and highly targeted ad copy ideas for behavioral marketing. AI has even generated great email copy and talk tracks for different departments, and provided some amazing templates and even help write and debug code.By generating more internally, we are getting large amounts of data that we would otherwise miss out on, and we can create customized campaigns at a level that would be nearly impossible with an outside vendor. Best of all, we are actually saving money while getting more unique visitors, generating more leads, and selling more cars. We are also building tools that will power the future of the industry today.The role allows me to flex all the different skills gained over the past 15 years. It is an amazing environment to test new ideas, processes, and technologies in the real world and get nearly immediate feedback/results.

My responsibilities include aiding in overall marketing strategy, product development, process and KPI optimization, and improving the performance and scope of existing paid media products.

HPP is a digital agency for automotive dealerships and OEMs, developing in-house SaaS products that utilize AI and machine learning. I am accountable for developing and implementing the US go-to-market strategy by selecting strategic markets, identifying potential partners, and developing competitive compensation plans. KEY ACHIEVEMENTS ★ Closed major deals with automotive OEMs, regional and national dealer groups, in addition to running seven-figure advertising campaigns regionally and launching national sales campaigns for larger clients. ★ Built a successful team of inside and outside sales reps that generated a book of new business worth over 1 million per month in recurring revenue in under 18 months. This helped to achieve profitability for the 1st time in company history. ★ Managed and negotiated affiliate partner and white label businesses, licensing proprietary software and technology to agencies all over the US.

DDD/DDA is a SaaS and digital services company using in-car technology, personality-based psychometrics, and big data to deliver hyper-targeted marketing products. I am accountable for organizing and managing marketing functions as well as developing and launching a comprehensive sales strategy and overseeing the Automotive division. KEY ACHIEVEMENTS ★ Developed a sales and marketing strategy that not only delivered great Tier 2 interest and sales, but also lead to Tier 1 opportunities and huge revenue ★ Successfully negotiated the sale of the business as well as a separate licensing agreement worth high seven figures.

An SaaS company selling unique software solutions to dealerships nationwide.Marketvaults/ IOXO is an international digital agency specializing in marketing automation, custom software, and high-touch technology solutions. I was in charge of directing all aspects of the combined physical and digital sales team, working with product development teams, and building a stronger feature benefits proposition. KEY ACHIEVEMENTS ★ Created the template for outside sales, which was duplicated countless times to double the national dealer count in under 9 months ★ Worked with Engineering to develop custom software solutions that opened the door to licensing and affiliate programs.

Award winning SaaS and digital services start-up offering a range of products including: Response Logix Smart Quote - a fully integrated automotive quoting system, Smart Follow - our interactive intelligent followup system and Social Logix - complete Social Media/Reputation management solutions for automotive dealerships including management of up to 63 Social Media, Reputation, and Digital Asset sites. Our newest product is Social Ads - targeted ads for both Facebook and Twitter using Polk intender data to reach only the most qualified potential customers.Awards Received:Rep of the Year (3x)4x Presidents Club EliteHighest Total Annual Revenue (10, 11, 12, 13, 14)Highest Annual Percentage to Goal (10, 11, 12, 13, 14)

My job included developing and implementing strategies for the marketing and sales of automotive based equipment within a large region. I was responsible for developing our main target markets which included: automotive dealers of all sizes, tire stores, repair shops, and aftermarket speed shops and increasing our sales penetration into these markets.Awards Received:Top Producer Award (08,09)Top Team Award : (Q3 08, Q4 08, Q1 09, Q3 09, Q4 09, Q1 10)

I was responsible for both maintaining and expanding the dealer network for Sirius OEM Automotive and finding new ways to increase profits through: influencing ordering managers to order vehicles with factory equpped Sirius hardware, pre-wired vehicles for later hardware upgrade, selling of upgraded hardware directly to parts departments or installers, and sale of new subscriptions.

Maintenence of all online properties, lead creation, management, and responseCreation and execution of Online Marketing, SEO, and Social Media strategies and later development of a BDCSelling vehicles to customers generated from the internetManagement of other sales professionalsForecasting, budgets, and development and tracking of KPIsHiring and training of internet sales staffDuring my time working in dealerships, I never failed to meet a sales quota or team goal and was always one of the top performers.