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Jonathan Simon is a Responsable marketing stratégique at Groupe ADP. He possess expertise in channel planning, strategic brand positioning, brand development strategy, strategic planning, media and 15 more skills. He is proficient in Français and Anglais. Colleagues describe him as "Jonathan a été une pièce maîtresse du développement de RELOAD Intégration dans les équipes, esprit de synthèse, fiabilité, bonne humeur à toutes épreuves (ou presque) Jo est un planeur stratégique de confiance qui porte les bonnes pratiques de l'intégration ( IMC)" and "I've known Jonathan since 2008. We met my first day at Starcom France. He not only helped in my integration to the SMG office in Paris but he also worked closely with the entire Account Management and New Business teams as the only Channel Planner in-house. As a result, he is always in-demand. Jonathan has great client servicing, time-management, and team-leadership skills (not to mention the fact that he is fully-bilingual, English-French). He is extremely hard-working and connected… Show more"
Groupe Adp
View- Website:
- linkedin.com/showcase/a%C3%A9ro-106
- Employees:
- 2
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Responsable Marketing StratégiqueGroupe AdpParis, Fr -
Responsable Marketing StratégiqueGroupe Adp Mar 2023 - PresentRoissy-En-France, Île-De-France, FranceEn charge du développement d'Extime, la nouvelle marque d'hospitalité et de retail du Groupe ADP qui révolutionne l'expérience des passagers en salle d'embarquement grâce à une excellence dans le design, dans la qualité de service et dans l'offre commerciale avec son produit clé : le Boutique Terminal. -
Strategic PlannerHavas Media Group Sep 2014 - Mar 2023- Strategic consulting on local level for Carrefour Group, Credit Agricole Group, EDF, Unilever (Food brands), Meetic=> strong expertise in FMCG (General Mills, Avril group, Eckes granini, Unilever...), banking (Credit Agricole), Food Retail (Carrefour), services (EDF, Meetic)- Newbiz taskforce - winning of SFR, Carrefour, EA Games, Meetic, Beats, PMU, Oscaro.com- research studies lead with Ecole Normale Superieure on the consumer decision journey working hand-in-hand with cognitive neurosciences researchers coming up with 2 major surveys :* consumer decision journey 2025 and the impact of technology on decision-making process* the role of human values in this consumer decision journey and what does it mean for CSR communications- mentoring of junior strategists -
Channel PlannerLiquidthread / Starcom Mediavest Group Apr 2011 - Aug 2014>Brand entertainmentConnect content strategy with brand strategy- ATL & BTL strategic recommendations for major accounts such as P&G, Coca-Cola, Samsung, RIM/BlackBerry - Strategic marketing investigations on brands media/marketing stakes Eg: How to engage the GenY on social media space for beauty & grooming brands- Innovative approach: product placement coordinator for Samsung in France> SMG France Communication ManagerManage communication for SMG France (media/PR), agency positioning, develop team-building and employees engagement
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Channel PlannerPublicis Conseil Feb 2013 - May 20134-month mission for L’Oreal-Garnier account on channel planning issues- Marketing consulting (human understanding, media guidelines)- Enhancing digital presence for Garnier’s communication system- Project leader with client, creative, account managers on IMC workshops -
Communications PlannerReload / Starcom Mediavest Group Jan 2007 - Apr 2011(4-year experience) – Starcom Head of Strategy>Communication PlanningCombine strategic media/marketing thinking with media strategy- Introspection on brands environment (both macro & microeconomics), media/marketing strategy, brand positioning, media landscape perspectives Accounts: Corporate (Sanofi, National Insurance, RATP), FMCG (Cadbury, Mars, Sodebo, UB, The Coca-Cola Company), Distribution (Intermarché), IT (Samsung), Media (JCDecaux, Screenvision)> Marketing / Brand strategyStrategic & operational-oriented recommendations for brands- FIFA 2010: Key media/marketing learnings for brands - How to embrace an ethical dimension for Balisto chocolate bar - Strategic placement for luxury brands in the urban area for JCDecaux- How to develop brand preference for Samsung > Newbiz Manager- Major wins: Cadbury, National Insurance, Mars Chocolat, Numericable, The Coca-Cola Company> Development of Starcom local positioning (The Screens Agency) and implementation of SMG workflow (Space for ideas) within the company through training sessions
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Marketing ConsultantLifi Jan 2006 - Sep 2006Marketing audit for Ligue d'improvisation Française d'île de France with channels recommendations (marketing and media perspectives)- micro & macro-economics analysis of the market- Internal assessment (offer, organization, accountability,...) of the league (SWOT)- Highlighment of the league stakes- Marketing/advertising diagnosis- Operational-oriented marketing & advertising recommendations8-month project / Mark obtained from the league : 19/20
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Assistant StrategistHavas Media Jan 2006 - Jul 2006- Market analysis (brand/consumers) for Danone, M6, Bongrain…- Monthly newsletter co-writter for Masterfoods- Monitoring: communication, market trends… -
Assistant Media PlannerStarcom Mediavest Group Mar 2005 - Sep 2005Assistant Media Planner on P&G account- Competitive tracking on Baby Care, Fem Care, Hair Care & Home Deodorant Segments- Media communication review & media plan updates
Jonathan Simon Skills
Jonathan Simon Education Details
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Ecole Supérieure De PublicitéAdvertising/Marketing -
Ecole Supérieure De PublicitéAdvertising/Marketing -
Institut Universitaire TechnologiqueMarketing / Trade -
Lycée CordouanDistinction "Good"
Frequently Asked Questions about Jonathan Simon
What company does Jonathan Simon work for?
Jonathan Simon works for Groupe Adp
What is Jonathan Simon's role at the current company?
Jonathan Simon's current role is Responsable marketing stratégique.
What is Jonathan Simon's email address?
Jonathan Simon's email address is jo****@****dia.com
What schools did Jonathan Simon attend?
Jonathan Simon attended Ecole Supérieure De Publicité, Ecole Supérieure De Publicité, Institut Universitaire Technologique, Lycée Cordouan.
What are some of Jonathan Simon's interests?
Jonathan Simon has interest in How I Met Your Mother, Tv Show Addict, Drama, Misfits, The Big Bang Theory, Cinema, Usa (West And East Coast Roadtrips)), Shameless, Action, Six Feet Under.
What skills is Jonathan Simon known for?
Jonathan Simon has skills like Channel Planning, Strategic Brand Positioning, Brand Development Strategy, Strategic Planning, Media, Media Planning, Web 2.0, Marketing Strategy, Branded Content, Branded Entertainment, Brand Content, Consumer Insight.
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