Consultant with expertise across optics, firearms, the outdoor industry, and sensitive government agencies/entities. I specialize in business startups, marketing strategy, integration, and business structure. My work has helped companies optimize operations, scale effectively, and position themselves for growth.

Built and managed full-scale government sales operation from the ground up for one of the world’s largest sport optics manufacturers; created a military and law enforcement dealer/distributor network covering the US. Gauged market demands and interfaced with engineering team on new product development. Delivered national lectures as well as on-site and in-house trainings as an SME in optical solutions and firearms. Sourced, hired, and trained two internal sales associates. Assumed responsibility for 2K+ accounts. Maintained expenses under $100K per year, including all travels, events, fees, equipment, room & board, etc.; achieved excellent ROI, over 40X+ on investment. Oversaw trade show and event schedule with 30+ events per year; executed trade shows and agency demos.Highlights:• Bested previous annual sales record in three months and doubled sales record by the end of the calendar year at Vortex Optics after creating a sales team from scratch; initially, inherited a failing sales department that spanned all 50 states, which had no dealer or distributor network for the appropriate sales channels; created dealer network for government channel.• Led customer satisfaction with testing units to reach an all-time high within one year at Vortex Optics by working with legal department to develop a new testing and evaluation (T&E) contract; revamped T&E process to include product inspection and life cycle tracking; this protected company from liability while also ensuring that customer had best purchase experiences possible.• Enabled Vortex Optics to win larger contracts and opportunities through effective skill matching and sales process improvement over span of six months; initially, company was experiencing a sales bottleneck due to outdated and ineffective processes; streamlined order process to prioritize and match staff skill level to opportunity, and implemented support staff order entry to allow more skilled salespersons to pursue larger accounts.