Jonathan Smith Email & Phone Number

Poole, Gb

Poole, Gb

London, United Kingdom

Working for Digital Theatre Plus, the educational resource for HD films of acclaimed theatre productions and interviews with leading theatre practitioners, that makes the best of British theatre and insight into theatre practice available to over 670 schools, colleges and universities around the world.Driving sales and market development in the UK and working with the Commercial Manager to develop a strategic sales plan for wider EMEA markets, I enjoy building relationships with Theatre, Performing Arts and English educators, to explore and demonstrate how Digital Theatre Plus can contribute to their teaching and enhance student study. From my previous training in Theatre Arts and Acting, and experience working in a producing theatre and a world-renowned orchestra, I am passionate about access to the Arts and the benefits for education and driven by the value of Digital Media for engagement with the Arts.I am using my wide experience of sales and customer relationship management to ensure all subscribers to Digital Theatre Plus find value in their access to the resource, communicating effectively so that they can fully take advantage of the content and have a great experience throughout their subscription. I am enjoying hearing the generous positive feedback that Digital Theatre Plus is receiving from educational users around the world, and excited by the future plans for new content and development.

Birmingham, United Kingdom

Working in the Marketing team at the City of Birmingham Symphony Orchestra, one of the UK’s leading orchestras, managing relationships with high-value customers and implementing the CRM and communications campaign for customer retention, delivered 92% retention rate.- Maintaining strong relations and managing communications to subscribers, during a period of price increase and process change.- The main contact for season subscribers, handling enquiries over the telephone and processing high-value bookings,- Creation of print material, liaising with printers to produce campaign collateral, - Writing copy for promotional mailings and emails. Implementing direct mail campaigns,- Working with the Marketing team to develop strategy, contributing during campaign planning,- Using CRM software to record interactions and input customer data, ensuring data is fit for purpose, including financial information for processing,- Meeting and welcoming subscribers at events,- Promoting membership schemes to increase supporters and fundraising,- Liaising with partner box office to ensure efficient booking processes and customer satisfaction,- Attending bi-weekly team meetings, regular company meetings and external Arts Marketing meeting with the larger Birmingham Arts community and Arts Marketing Association.

London, United Kingdom

Working with three international digital media/marketing service providers; dINK and Betapond, to grow their business in the UK, and for Opilio's recruitment business, identifying potential customers, understanding their needs and working with them to deliver services and solutions;- Developing the commercial and marketing strategy of clients, - Liaising with clients to develop their brand identity, to identify prospective markets and to grow brand and product awareness, - Researching potential routes to market, identifying customer needs, developing a strong USP and value proposition,- Identifying target companies, researching their business, and making initial contact.- Consultative selling, identifying decision-makers, thought leaders and building relationships.- Monitoring the sales pipeline, understanding of Miller Heiman sales process, driving sales.- Responsibility for communications, writing copy for emails, newsletters and brochures,- Effective organisation and administration of CRM system, inputting all contact information and descriptive details, effectively recording activities and events and scheduling of calls, meetings and follow-up tasks,- Leading meetings and negotiations, making pitch presentations, securing partnerships and working in collaboration with customers to deliver to project objectives. I secured key meetings with Tier 1 marketing agencies for one client that is now the leading UK Facebook App Developer, and drove valuable new relationships for the recruitment company.

Birmingham, United Kingdom

- Providing quality customer service to a diverse range of customers and responding appropriately to their needs, - Selling tickets over the telephone and in person, including large group reservations.- Welcoming audience pre-show. Supporting the customer relationship and satisfaction.- Courtesy calls, cold-calling and telesales. Promoting activities of theatre, up-selling product and memberships. - Fundraising, acquiring donations.- Opening and closing procedures including banking and financial reports. I acquired a passion for providing quality customer service and a stand-out experience, building the customer relationship and driving loyalty, ensuring the provision of exceptional customer satisfaction.- Developed an effective approach to up-selling, promotion of memberships and fund-raising. - Strongest record for up-selling dinner packages in the theatre’s restaurant

• Supporting the delivery of the sponsorship and membership campaigns to support fundraising objectives. Managing relationships with stakeholders, corporate sponsors and donors, processing donations.• Identifying new prospects for individual donations and corporate sponsorship.• Maintaining a database of corporate contacts and prospects • Co-ordinating, planning and hosting fundraising/membership events and sponsor receptions. Organising logistics with catering.• Writing copy for membership newsletters and invites.• Facilitating sponsor and membership benefits • Supporting the development of fundraising strategy during a large capital appeal• Liaised with sales team to ensure the motivation behind new membership up-selling and donations activity was understood, to understand their existing methods and to develop a united approach, setting targets and rewarding achievement.

Bachelor Of Arts (Ba), Theatre Acting, 2:2

Activities and Societies: Acted as course representative, presenting feedback from students to board and participated on planning comitee.

Master Of Science (Msc), Hospitality With Tourism Management, Distinction, Highest Achieved 2011

Activities and Societies: Completed my MSc whilst working part-time at Birmingham Repertory Theatre. Also studied French- Advanced Level &.