• Leadership & Performance Management: Leading our dealers to meet their targets, drive staff performance, and achieve key KPIs, maintaining status as the highest-volume dealer in MEA.• Strategic Planning & Reporting: Develop and present annual and 5 year strategic plans based on market analysis, with regular performance updates to the Divisional Head, CFO and the CEO.• Financial Oversight: Manage P&L, forecasting, budgets, and compliance while optimizing costs, processes, and shareholder KPIs.• Supply Chain Management: Oversee demand forecasting, supply chain, and logistics to ensure timely product availability, reduce costs, and improve efficiency.• Risk Management: Proactively identify and mitigate risks to ensure compliance, minimize disruptions, and safeguard profitability.• Operational Management: Streamline multi-site operations across sales, workshops, and parts, achieving targets through efficient resource allocation and stock management.• Marketing & Sales Strategy: Direct strategies to maximize ROI, enhance brand positioning, and align marketing efforts with industry insights.

• Leadership & Team Development: Promoted to oversee dealership operations after consistently delivering exceptional results. Led a cross-functional team across sales, service, parts, and administration, fostering accountability, collaboration, and high performance.• Strategic Planning & Execution: Developed and executed annual operating plans aligned with Harley-Davidson's vision. Conducted market analysis to identify growth opportunities and adapted strategies to excel in a competitive market.• Operational Excellence: Streamlined operations across departments to enhance efficiency, reduce costs, and improve coordination. Focused on delivering superior customer experiences through process improvements and teamwork.• Sales Growth & Customer Retention: Exceeded sales targets and improved customer retention by integrating sales and service efforts to deliver a seamless ownership experience.• Marketing & CRM Integration: Partnered with marketing teams to design targeted campaigns, driving showroom traffic. Utilized CRM tools to strengthen customer relationships, nurture leads, and boost engagement.• Community Engagement: Enhanced the dealership’s visibility by leading local events, motorcycle rallies, and charity rides. Built strong connections with the local rider community, expanding the customer base.• Event Management: Organized dealership events, including demo rides, open houses, and Harley Owners Group (HOG) activities, fostering a vibrant Harley-Davidson community.• Achievements: Consistently earned recognition for dealership performance, including awards for sales growth, customer satisfaction, and service excellence. Established the dealership as a top performer in the country.

• Leadership & Recognition: Promoted to a managerial role for consistent exceptional performance, earning an award for exemplary leadership from Harley-Davidson Motor Company in 2014. Successfully led a sales team to exceed revenue goals while fostering a high-performance culture.• Strategic Sales Planning: Designed and executed data-driven sales strategies based on market trends and competitive analysis, driving growth and enhancing the dealership's market position. Monitored sales metrics to refine approaches and achieve targets.• Customer Retention & Satisfaction: Boosted customer retention through tailored solutions and cross-departmental collaboration. Implemented post-sale engagement strategies to enhance loyalty and repeat business.• Team Development & Performance Management: Recruited, trained, and mentored top-performing sales professionals, fostering a collaborative environment. Regularly assessed performance and provided coaching to ensure consistent KPI achievement.• Financial Oversight: Managed budgets, set revenue targets, and drove profitability through effective forecasting and expense control. Aligned operations with dealership financial goals.• Cross-Selling & Revenue Growth: Increased revenue through cross-selling parts, accessories, and merchandise. Partnered with service and marketing teams to create bundled packages that boosted profitability.• Event Management & Engagement: Organized demo rides, open houses, and community events to increase showroom traffic and customer engagement, enhancing brand visibility and local relationships.• Technology & Efficiency: Streamlined sales operations using CRM tools to improve lead tracking and decision-making. Leveraged data-driven insights to optimize performance.• Recognition of Success: Guided the team to regional recognition as a top-performing sales department, consistently exceeding sales targets while delivering exceptional customer service.

• Driving Sales Performance: Consistently exceeded sales targets by leveraging CRM tools to manage leads, track customer interactions, and follow up effectively, ensuring every rider found the perfect Harley-Davidson motorcycle to suit their lifestyle.• Building Rider Relationships: Cultivated strong connections with customers through personalized service and deep product knowledge. Created a welcoming environment that encouraged new and returning riders to engage with the brand.• Customer Engagement: Played a key role in organizing dealership events, demo rides, and rallies, enhancing the Harley-Davidson experience and fostering a sense of community among riders. Actively participated in local motorcycle rallies to connect with enthusiasts and promote the dealership.• Lifestyle Promotion: Promoted the Harley-Davidson culture by encouraging customers to explore branded merchandise, accessories, and services, helping them fully immerse in the H-D lifestyle.• CRM Expertise: Used CRM systems to maintain detailed customer profiles, manage follow-ups, and ensure a seamless sales process. Leveraged data insights to tailor recommendations and boost customer satisfaction.• Problem-Solving with Passion: Resolved customer concerns promptly and effectively, transforming challenges into positive experiences and ensuring long-term loyalty.• Market Insights & Reporting: Conducted market research and provided actionable insights through detailed reporting, supporting dealership strategies and enhancing sales outcomes.• Event & Community Involvement: Actively supported dealership-sponsored rallies, charity rides, and showroom events, driving engagement and strengthening Harley-Davidson’s presence in the local riding community.