Content Marketing Strategist
Helsinki, Southern Finland, Finland
At Brella, I was responsible for planning, producing, and distributing engaging content for all stages of the customer journey, from awareness to adoption. I also managed Brella's editorial calendar and owned the content strategy, and before I left I was lucky enough to grow the content team to two people.Main responsibilities:-- Ensure consistent messaging across all channels-- Manage multiple creative projects across different teams-- Organize and create monthly newsletter to a steadily growing subscriber base-- Track relevant metrics and use data to inform content decisions-- Increase revenue & reach through conversion-minded content-- Aid customers with clear and relevant help guides-- Enable different teams with varying content needs-- Provide compelling copy on advertisements, website and other web content