Chief Technology Officer
London, England, Gb
Owns Product, Architecture, R&D, Technical Operations, and Strategy, responsible for delivering the next generation of one-to-one personalization and real-time interaction management across all channels for digital retail marketers. Realizing the true meaning of marketing intelligence.Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer’s guess. It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.Forrester Research, Inc. has named The Message Cloud as a Strong Performer in their Wave report The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016, with the highest score possible in five criteria.