Leading creative to bring back story and adventure to Poptropica, an online adventure game.

Using the Adobe suite to make provide branding services, postcards, brochures, mailers, email templates, logos, a variety of other print and digital products. Focus on the arts, artists, and non-profit organizations.

Rebranding for the 30 year-old non-profit and an emphasis on social media outreach in order to reach an emerging market of young professionals in the area. Leading marketing strategy and production of print and digital advertising from design to delivery. Marketing included brochures, online banner ads, promotional campaigns, invitations, email templates, and posters. Provided prepress preparation and coordination with outside vendors, printers, and designers and ensured materials were on brand and top quality. Arranged and provided promotional and product photo and video shoots. Utilizing programs like Adobe Illustrator, InDesigner, Photoshop, Premiere, and Lightroom.

Using Adobe Illustrator, Flash, XD, Photoshop, and After Effects as well as Unity Game Engine, Spine, and additional rapid prototype software to create imagery for UI/UX, marketing, background art, character art and animation. As Art Lead on the Poptropica Worlds Project, I also established and ensured quality of art and production from the art team through the use of style guides, training and tutorials, art reviews, initial setup of core assets, delivery timelines, artist task creation, and worked closely with product owners to ensure their vision in an Agile development environment. I also established the production pipeline for artists to ensure smooth production, ease of use, correct implementation, and art handoff to programmers and marketing. In addition to production and direction tasks, I provided minor programming support in the form of enabling interactions within the game, setup items and assets in multiple databases, provided bug fixes, and prioritized and assigned bugs to rightful parties.

Creation of imagery with the Adobe Suite for digital ad campaigns for the likes of Disney, Sony, Dreamworks, and dozens of others. I worked on projects ranging from banner ads to microsites and fully customized games. I also communicated with clients and marketing teams about advertising offers, product walkthroughs, and developed proposals and html mockups and presentations for sales. It was my responsibility to train junior and entry level designers through one on ones, tutorials, guides for art style and using the Adobe Suite, and to ensure delivery and proper production pipeline practices.

Creating imagery using the Adobe suite for digital ad campaigns. I worked on projects ranging from banner ads to microsites and custom games for IPs like The Lorax, Ice Age, and Diary of a Wimpy Kid. Provided minor html support in order to deliver mockups to clients and sales.

Using the Adobe Suite and Unity game engine, as well as a suite of supplementary programs like After Effects and Spine, to lead the conceptualization and production of art style, characters, and animation for a pc/mobile game. Approved and provided art to and from other collaborators. Provided logo design and mockups to facilitate early design.

Provided front-end web redesign and brand work for Folklore and Education departments using primarily Adobe Illustrator, InDesign, Photoshop, and Dreamweaver. Met with department heads and committees to deliver their visions and to provide designs to web developer.

Provided print and digital marketing and publications primarily to the departments of Folklore, Business, and Humanities. Produced brochures, flyers, posters, invitations, and catalogs to the departments as well as alumni and met with printers for prepress and proofing.