Jonathan Uchenik Email & Phone Number

Tel Aviv District, Israel

Directing the holistic organic growth strategy as the business owner for eToro’s digital assets, including public websites, app stores, and the eToro Academy.Empowering and leading teams of marketers, web developers, and webmasters.Responsible for the brand voice, conversion optimization, maintenance, and development of all digital assets.Establishing and growing the eToro Academy, making it one of eToro’s key assets.Engaging with cross-functional teams and departments to drive continuous improvement in user experience and business performance.

Israel

Leading the company’s SEO and public website in 20 languages across more than 100 countries.Managing a team of SEOs and webmasters and overseeing a remote R&D team.Working closely with the Product and R&D departments in order to improve user experience, SEO, and conversion rates on eToro’s trading platform.Cooperating with multiple teams across the globe and different departments to achieve the company’s goals.Growing revenues, organic traffic, and other KPIs by more than 15x.Leading strategic cross-company projects that go far beyond SEO.

Tel Aviv Area, Israel

"Webpals is an Internet marketing firm specializing in multi national advertising across different verticals. We partner with a diverse and prominent portfolio of clients, from medium-size organizations to large corporations, dealing mainly with eGaming products."Leading and managing the SEO - Casino BU's ROW group, consisting of over 25 employees, including 4 managers and 4 teams operating in 15 countries, including Canada, UK, New Zealand, Germany, Spain and other European countries.Responsible for the group’s performance and growth, setting the strategy and monitoring its implementation, responsible for the performance, development, motivation and well-being of the group’s members.Position involves:Responsible for each market's business success and its P<rain, guide and develop the team leaders and ensure they do the same for their teamsResponsible for the development and execution of yearly, monthly and weekly plansResponsible for the development and execution of SEO, content, marketing and business strategyGrow and maximize the potential of the existing operationIdentify new business opportunities including M&A and additional channels - PPC, Social networks, Email marketing, Media buying

Tel Aviv, Israel

Managing the company's most profitable, market leader team consisting of 12 members in Israel and Finland, including SEOs, content writers and web developers/webmastersIn charge of the constant improvement and growth of a ~200 websites network, by SEO, UX/UI, design and conversion optimization to existing websites, the creation of new websites and acquisitions of online competitorsCreating and implementing the yearly to daily work plans and methodologiesRecruiting, training and developing the team's expertise

Tel Aviv, Israel

On site and off site optimization for dozens of sitesCreating SEO gambling websites from scratch, including keyword research, content plan and upload, website's structure plan, design plan and implementation using WordPress, HTML and CSSSEO audits, UX/UI improvements and conversion optimizationFinancial analysis and optimization of revenuesExperienced in various tools including Google Analytics, WMT, ahrefs, SEMRush, Majestic, Rank Ranger, Xenu, IIS tools and more

Bookthings2do is an online platform for simple and safe tours booking. With over 700 tour providers and over 1200 tours in Latin America. Position involved:Creation of the platform’s product requirements document (PRD)Marketing strategy planning and execution, including hands on experience in PPC, SEO and affiliate programsFinancial and business plans buildingOverseeing the product development, including hands-on participation in the development and QA processBuilding a team, specialized in providers recruitment, support and customer retention

Cordoba, Argentina

Baluch Backpackers Hostel is an accommodation alternative for independent and budget travelers from all over the world. It is the most successful accommodation in Cordoba, Argentina and the only hostel to ever win some of the most prestigious prizes of the budget accommodation industry.Position involved:Developing the company's structure, procedures & service standardsDesigning and executing marketing & growth strategies, with an online focusFinancial planning and statistic analysisRecruiting and building the team

Israel

Sea-Gal is the leading yacht club and skipper school in Israel. The E-learning program I was in charge of represents one of their competitive advantages and was one of their growth engines.Position involved:Working with different areas of the club and skipper school and building the Product Requirements Document.Computing all of the different courses' materials.Designing an online, interactive platform for the course.