Jonathan W. Forrester Email & Phone Number

Melbourne, Vic, Au

Boston, Ma, Us

Forbes Agency Council is an invitation-only organization for owners and executives of successful public relations, media strategy, creative, and advertising agencies. Members are selected based on their depth and diversity of experience. They are then invited to enjoy an array of benefits, including a private forum for discussion and collaboration and the opportunity to share insights via CommunityVoice on Forbes.com, exclusive product and service partnerships concierge-level support. Learn more and apply for Forbes Agency Council at forbesagencycouncil.com.Read our members’ insights at forbes.com/sites/forbesagencycouncil. --------------Forbes Agency Council is part of the Forbes Councils network — a collective of invitation-only communities created in partnership with Forbes and the expert community builders. They founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.Behind each of the world’s most successful business owners and leaders is a strong community of support. Find yours at forbescouncils.com.

Sydney, Nsw, Au

emmersion specializes in three things, "Awakening Brands", "Revitalizing Sales", and "Weaponizing Your Story. "Located on the sunny beaches of Bondi - Sydney & Melbourne, our studio is a place where creativity thrives and market-shifting ideas are born on a daily basis. emmersion works together with visionary companies, emphasize their strengths and awaken their brands. We craft authentic brand experiences that engage and inspire audiences at every touchpoint with a complete range of creative capabilities.Brilliant ideas and storytelling are at the heart of what we do. Strategically driven and creatively delivered, we refresh and reactivate brand ecosystems."We don't make anything up. Whether you're a well-established company or a brand-new start-up, the truth is you're bringing something great to the world. So let us reveal your greatness and build your brand through a perfect storm of smart strategy, storytelling and beautiful design."Bringing a new breed of branding and creative agency, customer experience, social media, and advertising brings your concepts and brand to life.We don't create brands; we Awaken them.Challenge the status quo; we Rewrite The Rules.

As the Head of Brand and Strategy, I have demonstrated a unique blend of visionary leadership and data-driven decision-making, consistently delivering outstanding client results and enhancing our agency's market leadership.My tenure is marked by significant milestones, focusing on short-term performance gains and long-term strategic growth. I have driven impressive financial outcomes and fostered a robust, innovative team culture. Key achievements include:Led strategic initiatives that resulted in an average of 13x Return on Ad Spend (ROAS) across a diverse portfolio of client campaigns, highlighting a keen ability to maximise investment efficiency and effectiveness.Engineered marketing campaigns that drove a remarkable 2,800% increase in client sales, showcasing an unparalleled ability to transform business performance through innovative and targeted strategies.Spearheaded multiple award-winning campaigns that met and exceeded client expectations, reinforcing SLAM Strategy's position as a leader in performance marketing.Implemented marketing strategies that reduced costs by 59% while maintaining or increasing campaign effectiveness.My role involves strategic planning, performance optimisation, and team leadership. I leverage data-driven insights to refine marketing efforts, ensuring maximum ROI and client satisfaction by developing and executing comprehensive brand and marketing strategies that align with client goals and achieve measurable success.I build strong client relationships, acting as a trusted advisor and delivering innovative solutions. Utilising advanced analytics, I continuously monitor and optimise campaigns for peak performance. I lead a team of marketing strategists, analysts, and creatives, providing mentorship and professional development to cultivate talent and drive team performance.Making me a highly desirable asset for businesses aiming to amplify brand presence, optimise marketing performance, and achieve outstanding results.

Sydney, Au

Eclipse Gaming is a company that develops cutting edge technology in the professional gaming and eSports industries. We research and build groundbreaking concepts and platforms for gaming in the interactive digital media space. We are very proud of our companies success in changing the lives of gamers forever. Reaching new highs, Eclipse Gaming goes to a level never thought possible in our special and unique concepts and designs. We prove that there are many levels of science in gaming and grand aspirations for gaming participation by all professional gaming enthusiasts!

Sydney, Au

An online gaming community lets you browse all esports content available online on our fun and simple web platform. "Your esports lookup"

Lead the branding and marketing initiatives for a rapidly growing café, bar, and restaurant group across Australia. Provide direction and oversight for cross-functional teams of 120+ Product managers, UX designers, venue managers, and copywriters. Collaborate with business owners and senior leaders to develop vision, strategy, objectives, and brand experiences to enhance end-to-end customer journeys and experiences. Successfully launched new products that achieved 3 million in sales/revenue within 15 Months.Conducted market research, tested products/services, and developed strategic partnerships.Designed new guided customer journeys and experiences, increasing satisfaction by 273%. Tracked marketing strategy results and created detailed reports to identify opportunities and customers’ buying behaviours better. Spearheaded all planning activities from concept to digital and print campaign execution of budgets of $1,300,000 Developed and drove a cohesive 5-year marketing communication and digital strategy plan for the Coffee, specialty beverages and food categories resulting in positive sales growth and market share gains within Australia. Developed new products, including drinks, food, and events, to increase sales by 838% in 6 months. Monitor market trends, and research consumer markets and competitors’ activities to identify opportunities and key issues. Recommend and tailor product strategies to ensure maximum margins and market share for each brand.

Canberra, Australian Capital Territory, Au

As Head of Marketing for Wisdom Recruitment, I drove strategic growth, business development, and brand awareness for the leading recruitment agency in defence and government ITC contracts. I created and led diverse marketing strategies, brand awareness campaigns, and targeted lead generation within Australia. Key achievements include: Increased brand awareness by 1,300% and applications by 362% within 6 months by driving the strategic vision and leading a diverse team to produce innovative concepts and campaigns across mixed channels.Achieved a 152% increase in revenue within 12 months by developing and executing strategic social media and digital initiatives to support B2C and B2B goals and drive online brand engagement.Developed and executed the annual marketing and sales strategy plan, optimising channels and resources, including advertising, promotions, online social, CRM, events, co-op, and PR to meet annual admission and revenue goals.Implemented strategic digital communication and PR strategies, leveraging social media and thought leadership to grow brand engagement, equity, and market share, and launching a new dynamic website and CRM strategy.I led cross-functional teams to conceptualise, design, and deliver campaigns, delegating tasks according to strengths, reviewing weekly progress, and developing roadmaps. I far exceeded business and marketing goals by measuring, analysing, and interpreting actionable insights from marketing and sales performance, lead generation, ROI, customer behaviour, and trends.

Artarmon, New South Wales, Au

ECOSNIPER is a new, mobile, esports sniper game with real money tournaments. We take esports to a new level with the game, level and tournament design of ECOSNIPER. The game will stomp all over every other esports game that has come before as million dollar tournaments will be available 24-7. Nothing comes remotely close to the way ECOSNIPER addicts, captivates and rewards the players. ECOSNIPER engages with the users on a level never seen before, by providing the one and only platform for A-Z online professional gaming on a mobile gaming application! 🎯"Overkill COOL" CURRENTLY ACCEPTING INVESTORS - PARTNERS ARE FULL FOR NOW. CONTACT ME DIRECTLY FOR DETAILS AND PROPOSAL - ONLY 1st CONNECTIONS WILL BE ACCEPTED #interested #esports #come #billion #group #gaming #company #product #game #opportunity #network #leader #sales #gaming #instantgaming #money #platform #leaders

Sydney, Au

E-sports league Pty Limited is where the IP licensed by Eclipse Gaming Pty Limited is sold, distributed, researched, developed and implemented. In addition, we are responsible for getting the show on the road, corporate partnerships, sponsorship, deal-making and bringing in the big bucks. We are the head of the snake, and it's on our platforms and websites where esports software is implemented. We provide easy solutions to aspiring and professional gamers from all around the globe. We promote the individual gamer and give him access to the tools and platforms he needs to kick start his esports career and earn millions from online gaming. We envision and implement the required developments to optimize and secure IP, developing and rolling it out systemically for maximum profits for Eclipse Gaming's beneficiaries and partners!

New York, Us

I was a Guest Speaker at Advertising Week in Sydney, Talking about Brand, Brand Experience and Digital Advertising.

This year, I'm excited to be a Keynote speaker and Subject Matter Expert in Branding, Customer Experience and Storytelling at the Intrigue Summit in Syndey and Melbourne. The Intrigue Summit is an interactive and global annual marketing/advertising event that is an excellent platform for client-side marketers, global brand advertisers, advertising technology providers, digital agencies, online publishers, portals and media professionals. Intrigue Summits are organised in many of the world's most prominent cities, including New York, San Francisco, Los Angeles, Singapore, Hong Kong, New Delhi, London, Melbourne, Sydney and many more. It is a unique conference + exhibition with many of the finest speakers from Melbourne and the surrounding cities with an intriguing agenda covering the latest trends in marketing and advertising technologies. The event aims to bring together the best minds in marketing under one roof so that they can discuss the latest trends and problems in marketing (virtually all aspects including SEO, SEM, AI, Email, Video, Mobile Marketing, Market Research, Automation and other topics), debate and find solutions. The summit will include keynotes from a few of the finest speakers in the region, panel discussions by speakers who have been there done that, and the exciting part are that it is a very interactive event where the audience also takes part by not just asking questions but also answering them. It's a fun environment with some severe education being spread all over. So experience a digital marketing event like no other. Register Now.

Sydney, Nsw, Au

I challenged the status quo and pushed the boundaries of creativity and innovative thinking. To create disruptive experiences that cut through the noise and resonate strongly with the target audience, I am passionate about providing creative solutions that humanise brands and meet every client's unique needs. Led cross-functional teams to conceptualise, design, and deliver client campaigns and projects, delegated tasks according to strengths, reviewed weekly progress, and developed roadmaps.I obtained a 2,520% increase in sales for a café and a 1,650% return on investment for a fashion brand in only four months through cross-channel campaigns and strategies. These results are achieved by Collaborating with business and senior leaders to develop vision, strategy, objectives, and brand experiences to enhance end-to-end customer journey and experiences. Developed new marketing and branding services to achieve a 70% increase of customers and generate a 30k rise in monthly revenue. Led marketing strategy, brand innovation initiatives, market research, and analysis; to develop differential strategies for optimal growth and profitability. Designed and executed sales and marketing programs and organisational strategical plans. Led and coached in-house creative marketing services team to execute all.Achieved 100's millions in ROI, sales, and distribution of products using mixed media channels while spearheading the strategic vision and a diverse team; to achieve collaborative efforts, produce innovative concepts, and award-winning campaigns.Crafted multi-level marketing strategies, utilising social media, AR, and immersive platforms and more traditional media outlets such as print media, tv advertising, and negotiating with local radio services to deliver a unique brand identity and customer experience for products/brands internationally.

Sydney, New South Wales, Au

Since taking ownership of Zambrero Canberra centre, I have learned valuable lessons and understanding of how a campaign's development, cost, and success has on daily operations and improving daily and yearly sales. I lead my team to effectively every day exceed our expectations (budgets, goals and targets). Within the first six months of operating the store, we saw a 37%increase in sales of the year before and an average increase of 22% yearly.My responsibilities were ensuring shifts were operating smoothly and providing the assistant managers had all required tasks completed. The tasks there were responsible for included cash handling, bank deposits, training new staff and writing sales reports. As well as assisting me with job interviews, stock ordering and promotional campaigns. Implemented a training program, that gives staff an area of the store to look after for a week. They were responsible for ensuring the area was kept clean and stocked as needed while providing staff training and direction in the area. As well as; - Optimise site processes to ensure high team performance.- Work with team members to increase individual performance and set realistic improvement goals.- Determine areas of improvement for cost control and initiate changes.- Reduce expenses by minimising waste and allocating staff levels correctly.- Define employee functions and keep individuals on task.- Implement safety policies to reduce or eliminate incidents.

Deakin, Act, Au

As the Chief Marketing Officer, I was brought on board to spearhead marketing strategy, brand innovation initiatives, and market research and analysis to develop differential strategies for optimal growth and profitability. I created and executed sales and marketing programs and organizational strategic plans. Increasing B2B revenue to $23 million within the B2B and BC2 products and programs.Developed innovative GTM strategies and flawlessly executed digital and partner-centric campaigns for clients. Including Virgin Active, Anytime Fitness and Fitness First. Achieving a 1,838% increase in group fitness classes within 6 months.Led and mentored the diverse and highly capable in-house creative marketing team in Australia and Malaysia to execute all digital strategies, PR, and local campaigns within targeted Asia Pacific regions. This includes creating marketing strategies and segmentation models, to incorporate the four key business channels - Direct Business, Channel Partners, Business Development and Customer Retention.Created and implemented full-scale marketing with winning marketing strategies and campaigns to achieve targets of $30 million within 12 months, 36% derived from new business and 63% from current clients.Lead the strategic development of influencer programs/campaigns to support client initiatives, objectives and KPIs.Led digital transformation initiatives that improved operational efficiency by 180% and customer engagement by 580%Increased membership by 230% and quadrupled media coverage for key clients and Les Mill's brand within targeted Asia Pacific locations through targeted and expertly executed PR, Digital and social media campaigns.Uncovered and leveraged key opportunities to steer the business & growth in the face of change while increasing brand awareness through research on sales trends and global & local insights.

Sydney, Nsw, Au

Was asked to talk about the impact of VR, AR, and immersive technologies within marketing and advertising.

Australian Capital Territory, Au

Run a series of Guest Lecturers to Masters classes in business and marketing at the University of Canberra.

New York, Ny, Us

North Sydney, New South Wales, Au

My day-to-day was constantly changing, heading up an agile team on various campaigns, and crafting masterful copy and content across numerous mediums. Developed and managed national campaigns that created meaningful connections and engagement using digital strategies, achieving unique customer experiences and increased ROI.Provide strategic vision and oversight of the writing and digital departments with 6 direct reports: managed content development, strategies, and campaigns across key client accounts. Delegated tasks according to strengths, reviewed weekly progress and developed roadmaps. I oversaw the management and execution of high-profile clients, including Bob Jane T-marts, Pedigree, Pepsi, KFC, ANZ Bank, and Vodaphone.Increase sales by 237% and product range awareness by 130% within 10 months for a major FMCG client. Through creative and Need to Know Marketing campaigns, the creation of unified sales and public relations messages, being executed in (print, online, social media, and customer experience) encouraging each team to contribute according to this corporate image.Created and analysed multi-million-dollar national product campaigns, including detailed scheduling and archiving of content, utilising AdSense & PPC campaign development and execution, including copywriting with search optimisation.Developed unique offer concept and strategy using layers of content to include directing the creation of video-based promotions, producing radio advertisements including scriptwriting and final editing, and leading graphic design work for multiple applications.Achieved a 68% ROI within 3 months and 638% ROAS within 12 months for a critical national FMCG digital campaign.Reviewed and proofread all creative materials at every approval process stage and improved internal operations, including editorial workflow and style guides.Analysed, and interpreted actionable insights from sales performance, lead generation, ROI, customer behaviour and trends.

Canberra, Australian Capital Territory, Au

Was a Guest Lecturer to 3rd year advertising class at The Australian National University

Australian Capital Territory, Au

As the Brand & Communication Manager, I led critical projects that spurred rapid business development and recruitment growth. Recognised for creating and executing innovative strategies, I effectively promoted various events, programs, and degrees both locally and internationally. I planned, executed, and integrated digital communications across social media, mobile, email marketing, search, and display channels. I developed a strategic content marketing plan, analysing and reporting campaign effectiveness to maximise results in Australia and Southeast Asia. Key achievements include:Increased national enrolments by 47% within 12 months by strategically planning and implementing digital marketing and lead generation programs, including Facebook and digital campaigns.Developed a unique Selfie Contest strategy to promote the new UC College location, achieving 85% engagement, a 71% conversion rate, and a 62% increase in Facebook engagement.Enhanced brand awareness by researching sales trends and leveraging global and local insights to uncover key growth opportunities.I developed project proposals, including cost estimates for marketing campaigns, and presented them to executive management. Additionally, I managed external production agencies (creative, PR, digital, etc.), vendors, and related staff, ensuring projects were completed on time, within budget, and exceeded quality expectations.

As the Marketing and Events Manager for the Bounce under 18's music festival, I managed and developed the event with a small team and successfully conceptualised marketing strategies to raise awareness. This included the conceptualisation and coordination of communications, competitions and price strategies, and the management and coordination of staff, volunteers, contractors and performers during the event. Key Achievements: • Successfully researched to seek the best venue for the event, best catering, and building relationships with all of the various stakeholders. • Prepared supporting materials (literature packs, promotional merchandise, delegate lists, name badges, place names, table plans etc.) • Management and coordination of the entire event staff and campaign's

During my role with The Canberra International Music Festival, I was involved in the content development of blog's, social media channels. I have also been working on the development of the Application for the Festival for 2015.• Identify companies within different target markets as agreed with the Marketing • Manager and perform market research as required• Co-ordinate weekly direct mail initiatives (planning, mail merge and individual letters, printing, checking, signing and packaging)• Draft new letters as needed in conjunction with the Marketing Manager• Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross-checks • Prepare partner briefing packs before prospect appointments• Prepare marketing statistics• Electronic and digital filing as required

During my internship stint as the Marketing and PR manager for the Ultimate business and IT student challenge, I utilised my expertise and knowledge in Marketing and business development to promote and manage competitions. This resulted in the most significant entrant and event turnout in the history of the competition. Achievements during this role: • Generated & prepared media packs for critical stakeholders and internal media sources. • Management & coordination of team, shareholders & competition entrants. • Managed & developed a budget, promotional events & materials for the firm

Au

I developed marketing strategies and campaigns to meet national and regional objectives. My daily and weekly tasks included updating the news feed and website, Social Media platforms, internal communications and answering member enquiries. We exceeded both regional and national goals, I collaborated with regional teams, and successfully achieved the following:- Developed, managed, and executed national communication strategies, tactics and campaigns both online and offline.- Supported the team in writing communications, servicing customers, responding to inquiries and requests.- Managed the creation and delivery of a corporate newsletter, traditional and digital marketing collateral (including flyers, brochures, EDMs, adverts, etc.)- Development of annual marketing/media plans and budgets based on milestones, sales goals, and objectives. - Developed SSSI online presence and awareness, leading to an increase of 25% in new memberships in six months.- Responsible for the monthly & quarterly Update Reporting pack to the CEO.

Glebe, Nsw, Au

During my tenure as the Public Relations Specialist at Golden Key, I actively used my skills in Digital Marketing, PR and event management. I was primarily tasked with creating and establishing brand awareness within the university and business communities in Canberra. I achieved this by utilising engaging cross-channel campaigns on Social Media, print, outreach events, and peer support programmes.- Developed and executed the copy for spoken and digital messaging both internally and externally, ensuring consistency with the brand Identity and media publications.- Managed the creation and delivery of a corporate newsletter, traditional and digital marketing collateral (including flyers, brochures, EDMs, adverts, etc.)- Raised the brand awareness of Golden Key by 210% within 8 months through strategic planning, management and implementation of digital marketing and lead generation programs- Drove and oversaw the launch of the Golden Key Peer mentoring networking program within the ACT and NSW region.

Under this position, I was required to analyse and deliver innovative solutions to tackle customer enquiries. Concurrently, He maintained the data of required systems, he managed the CRM system of the firm and was in charge of Accounts Payable and Payroll. He acquired invaluable HR experience in this position, leveraging on the opportunity to be exposed to the recruitment and management of staff for each department. Key Achievements: • Drove strategic business initiatives and managed daily operations to maximise customer user experience • Ensured OH&S standards and Equity and Diversity within the workplace, Performed & administered conflict resolution and disciplinary measures, Development of new strategies to increase sales and profitability of the business, Liaised & advised investors and shopped Centre management • Motivated & supervised department management staff, Led management team to achieve sales targets & business objectives

As the Marketing and Content Manager, I managed all campaigns and marketing collateral through various channels. This included the creation of a Facebook page, management of the website and CRM, and designing of flyers. • Development and execution of marketing plans, schedules and marketing budgets.• Using diverse communication channel strategies to reinforce messages. • Conducting marketing research to better understand competitive positions and market trends.Achievements: • Utilised and leveraged on diverse communication channel strategies to reinforce consistent messages across the various distribution channels.• Increased Brand Awareness of Autotech Services by 70% in 12 months, through the use of Social Media campaigns, with the aim to generate interest in the online automotive community.• Increased sales by 25% as compared to the previous month during new online product campaigns.(Open)1 honour or awardSocial media product AwarenessIncreased product awareness of Autotech Services by 70% by the use of Social Media in 12 months. This was achieved through the use of Facebook and YouTube to promote products and services and asking customers their option's to create an online community. View

His role as the Assistant Manager at Mothers Nature saw him assisting customers and staff with their problems, as well as data management (input, maintenance, and updating required data). He was also responsible for Accounts Payable. (Received and prepared), management of B2B clients and sales. He was placed in charge of driving strategic business initiatives and managed daily operations, maximized service quality and satisfaction. This indirectly led to an increase in customer retention levels for the company. Moreover, He was tasked with ensuring that OH&S standards and Equity and Diversity within the workplace was adhered to, and also constantly supervised department staff to ensure that these regulations were being followed.

Master’S Degree Of International Business, International Business/Trade/Commerce

Master’S Degree Of Marketing Management, Marketing/Marketing Management, General, Advertising