Jonathan White Email & Phone Number

Birmingham, Alabama, United States

Freedom Financial Group is leading retirement planning firm that provides income, health, investment and long-term care planning for clients who are at are nearing retirement age. The proven process for retirement planning covers all critical areas to ensure a effective, individualized plan achieves our clients goals. As the Marketing Director, I help develop growth marketing strategies that incorporate broad scale broadcast (TV, Radio) media placement and multi-step email nurture campaigns that drives conversions. Additionally, I institute streamlined targeted lead generation campaigns leveraging digital channels (social, OTT, video, display) to reach the most relevant audience segments that meet our target criteria.

Birmingham, Alabama, United States

As the Marketing Leader for the organization, I built process and strategy for the Marketing department that improved acquisition, retention and expansion of lead/sales numbers while developing comprehensive branding efforts that had not been in place. I successfully launched multiple integrated marketing campaigns focused on highlighting the value proposition and driving double digit increases in traffic, leads and engagement.• Managed and expanded the Marketing Team by five members in Design, Content, Web, and Campaign Management roles effectively doubling the size of the team.• Streamlined project management and workload visibility by implementing Monday.com for organizational use which improved team output/productivity by 20% in Q1 2024.• Implemented marketing strategies for two brands, driving email marketing, content, social media, event management, and digital campaigns, which boosted traffic by 110%, leads by 20%, and engagement by 200%.• Having closely collaborated with IT, I successfully implemented a lead capture app to accurately track leads/conversions from tradeshows which provided 100% ROI from initial investment within the first three events.• Spearheaded the rebrand strategy for a subsidiary (Marketing Automation Software) including generation of company name, logo, brand book, style guide, website, GTM strategy and sales collateral.

Birmingham, Alabama, United States

Budget management, reporting, analysis and campaign optimization were primary functions of my role as Marketing Campaign Manager. Managing a team of four Campaign Specialists, my team was responsible for all integrated campaigns for the global organization. During my tenure, I implemented process improvement to grow productivity by 15% as well as successful execution of integrated campaign optimizations that resulted in an 11% increase in new sessions to campaign landing pages and a 5% increase in net new conversions during campaign launch across H1 2023.• Execute targeted marketing support, ensuring each was on budget and on schedule. • Planning and implementing integrated marketing campaigns across digital, traditional, social media, and email platforms.• Monthly stakeholder reporting on KPI’s and OKR’s established in line with Strategic Plan.• Successful project management of bi-annual tradeshow involving 18-month preparation with a multi-million dollar budget. 2017, 2019, 2021 & 2023.

Birmingham, Alabama Area

Plan and implement targeted/goal oriented multi-channel marketing campaigns via digital, traditional, social media and email marketing.Interface with sales/business teams to identify needs and determine effective tactics for achieving goals via budget conscious campaigns.Ensure consistency in brand standard across all marketing channels.Plan and oversee execution of Marketing based projects such as PlantTour Application and Utility Expo Tradeshow.Communicate campaign/budget reporting and efficacy data to campaign owners.Communicate and collaborate with marketing/sales/business teams to achieve campaign goals.

Gadsden, Alabama

Oversee daily operations of in-house ad agency.Budget for, plan and implement custom integrated marketing campaigns for realestate auction clients.Draft, edit and implement PR campaigns.Research and compare effective advertising options across allmediums.Work closely with Project Managers to ensure strategic and cost effective advertising options for each client.Implement targeted online ad campaigns utilizing Google Adwords aswell as CPC ad servers.Implement targeted email campaigns utilizing CPM email databases. Manage internal email database through Constant Contact.Draft marketing reports for each client upon campaign completion.Oversee duties and quality of work from advertising assistant withinin-house agency. Manage SEO, update all content on company website and maintain social mediaplatforms.

Birmingham, Alabama Area

Create relationships with new and old clients. Research and pursue qualified companies to advertise in a specific market. Manage multiple clients' advertising plan with Business Xpansion Journal simultaneously while meeting expectations of each client. Continually adjusting cost effective advertising opportunities that are available to further branding efforts of each client. Plan and meet weekly advertising sales goals while working with a team to meet team goals. Mediate information and ad design materials between client and in-house design team.

Master Of Business Administration - Mba, Marketing

Bachelor, Advertising, Minor In Computer Technology And Applications

DJ at University radio station Concentration in American Studies