Over the last 9 years I have developed expertise in retail media with a focus on Amazon. I have personally managed over 1.5 million Amazon listings including PDP creation and content optimization. I have created and implemented full-funnel Amazon media strategies for Fortune 100 companies. In 2015 I became the Director of Operations at VintPrint, a premier online retailer in the Poster & Print industry. In addition to overseeing daily operations I developed and implemented a cohesive, multi-channel marketing strategy. While managing an extensive catalog of products on Amazon, eBay and Shopify store, I devised product acquisition plans and forecasts as well as managing inventory and supply chain. In 2018, I decided to offer my skills to other businesses as well, so I launched The Market Lab. The Market Lab specialized in bringing new businesses into the Amazon landscape and relaunching/revitalizing existing Amazon stores. Post-launch services included Amazon Sponsored Ads management and reporting, FBA and other 3P logistics solutions, PDP creation and optimization, brand store creation, and more. After running The Market Lab as the sole proprietor for 3 years, I accepted an offer at Quartile, where I worked as an Account Manager for most of 2021.At Quartile, I was able to apply the skills and knowledge I had acquired over the last several years to a larger scale. I worked with some of the largest sellers on Amazon on Quartile's Core Team, which handled the largest client accounts. I shared my Excel mastery with my colleagues and created 2 workflow automation documents which shortened several cumbersome processes into a matter of minutes. I also provided training to other teams at Quartile on subjects such as client communication, relationship management, and data analysis. In January, 2022, I accepted a position at Commerce.Monks where I worked as a Senior Advertising Manager. Commerce.Monks is the global center of excellence within the larger Media.Monks organization and provides enterprise-level clients with services ranging from operations to content to advertising. As an advertising SME, I worked with my operations and content counterparts to provide multiple Fortune-500 clients with insights into their global relationships with Amazon. Since January, 2023 I have been working alongside an incredible team at Transact. I wear many hats at Transact, but the elements I enjoy the most are team training, hiring, building and executing media strategies for enterprise clients, and more than anything else: watching the team grow!