Jonathan Yan Email & Phone Number

New York, Ny, Us

New York, New York, United States

Support PCDC’s strategic communications efforts for the organization and across programmatic departmentsMaintain and update the company’s website by developing news stories, posts, and pagesBuild and manage photos and graphics library, including creating collaterals and generating materials with external vendors when neededCreate, format, and schedule email campaigns to promote PCDC’s news, events, research, and policyupdatesMaintain and develop segmented and targeted lists for relevant email communications and initiativesContribute to writing and editing content for relevant audiences with department stakeholdersManage communications calendar and work across teams to report and track key metrics and milestonesRepurpose relevant content across communications channels, including email and social mediaSchedule and manage day-to-day social media activities across PCDC’s Twitter, Facebook, LinkedIn, and YouTube pagesProvide communications expertise and support for all PCDC events

Greater New York City Area

Developed and executed comprehensive marketing plans for all Crain products, events, and branded promotionProduced ad sales promotion materials, including print and digital ads, email campaigns, media kits, sell sheets, and proposalsManaged Associate Creative Director on branding, asset production, and art direction Established and implemented strategic partnerships to cross-promote products and initiatives Manage audience research data dissemination to ensure consistency across all platformsLed Email Marketing Specialist to create and deploy email campaigns and develop target lists for internal use and third-party vendorsManaged monthly marketing budget totaling $70k annuallyDeveloped and executed social media strategy to promote products, events, and brand Spearheaded senior leadership meetings with Group Publisher, Editorial, and department directors

Greater New York City Area

Collaborated with internal stakeholder and external vendors to produce over ten annual trainings, sales and marketing events hosted domestically and internationallyRepresented Medscape Education to healthcare professionals and physician membership at specialty conferences throughout the yearManaged calendar of marketing events to ensure proper collateral is developed for eventsDeveloped customized collateral such as videos, posters, brochures, one sheets and decks to aid sales team in meeting revenue goalsManaged monthly and quarterly marketing budgets totaling $1 million annuallyCreated monthly internal newsletter highlighting updates within marketing and product teamsCompiled and updated monthly metrics sheet to ensure correct data citations are utilized in sales decksDeveloped communications to provide sales team with latest collateral, processes and upcoming eventsDay-to-day management of summer intern to ensure project success and completion

Greater New York City Area

Managed digital properties to drive the brand awareness for Mount Sinai Health System hospitalsCollaborated with PR, web developers and vendors to develop strategies for multiple digital propertiesExpanded digital footprint by leveraging hospital websites and multi-channel marketing campaigns, including banner advertising, SEO and organic social media driversBuilt patient-focused communities with Live Well New York campaign and HealthBytes blog initiatives to expand online health communitiesDeveloped and provided monthly and quarterly reporting and analysis of KPI's for senior leadership to evaluate online traffic and campaign successManaged all traditional advertising print campaignsManaged content development for hospital lobby video wall screens

Greater New York City Area

Reviewed and prepared Fuse Presents Concert Series Campaign Wrap Up reports Researched and compiled integrated marketing initiativesResearched social media trends and latest technologies in music and entertainment industryParticipated in weekly integrated marketing meetings for sponsor and advertising execution status reports

Greater New York City Area

Conceptualized effective advertising, brand development, media and communications strategies for JCPenneyAnalyzed primary data from surveys and in-depth interviews for strategy developmentDeveloped and presented comprehensive touchpoint strategy utilizing traditional and digital media with strong emphasis on social media

Greater New York City Area

Managed U.S. Open and USTA vendor projects for 2010 and 2011 U.S. OpenResearched and submitted RFPs for event sponsorship opportunitiesDrafted correspondence and created PowerPoint presentation targeting specific accounts

Greater New York City Area

Conducted telephone interviews with potential clients and plaintiffs in class action casesReviewed deposition transcripts and indexed discovery documentsCalculated and revised attorney time entries for court fee applicationConducted basic legal and Internet research, organized and maintained confidential case files

Bachelor Of Science, Marketing And Advertising, Concentration: Integrated Marketing Strategy

Activities and Societies: Phi Eta Sigma Honor Society, Beta Gamma Sigma National Honor Society, Alpha Delta Sigma Honor Society, American.

Education record