Jonathan Choi Email & Phone Number

Atlanta Metropolitan Area

Led company strategy on product and overall company strategy as part of the Leadership TeamCreated a reorganization of the Product/Design and Engineering structure to be more outcome focused with areas of ownershipLed change management for Product department with a successful acquisition and exitImplemented a process change from Kanban agency model to a thoughtful Agile process that pushes outcomes with discoveryCreated an in-depth progression tool to level up the Product Managers and Designers with clear objectivesHeld 1:1’s weekly with the Product Managers for personal and professional developmentCreated and led a Product/Engineering Retreat for remote work where we laid out all the processes and org changes and led through change managment

Created annual product planning system as well as lead the product vision for 2021Created and managed Objectives and Key Results for multiple teamsCreate a Discovery Plan for Product managers along with a beta process including Marketing, Client Services and Product/Engineering teamsCreated a system for managing tech debt and bugs with our tech support team which over 3 months increased product team velocityManaged multiple partnerships with most departments which led to a huge increase in inter-department collaborationManaged Merger & Acquisition opportunities for the company as far as determining valuations to business fitLed the charge in moving our monolithic code base to microservices in AWS

Led the development of CINC’s first Public API through proprietary code and AWS.Led the development and the strategy for CINC’s integration with Structurely an AI company which resulted in 25% adoption withinthe first 2 months and has already generated $1.9M ARR.Leading the development and strategy for CINC’s integration with an iBuyer company which has $9M ARR potential.Ran strategic meetings for overall company product vision and focus for 2021Leading the development of automating internal processes to move CINC from a technology enabled services company to a true SaaScompany.Worked with our API subscribers and partners on integrations and gathering use cases to build the right improvements.Worked with Fidelity’s legal team with vendor risk assessments as well as security levels with integrations and the Public API

Georgia

Led the development of Castle, a proprietary CMS exclusively for home search. Increased conversion on sites by 50% when first launched and continued to increased conversion month over month since.Castle was the first product in CINC that was completely modularized and was able to be deployed in small increments which reduced the bug count and tech debt by more than 50%Led the development of Etta, CINC’s consumer home search app and increased downloads and adoption by 400% within the first 6months of taking over the app.Saved the company over $400,000/yr in vendor usage fees by moving our monolithic code into the cloud using AWS (Dynamo,Lambda, S3, etc.) and finding better 3rd party vendors.Implemented Scrum Methodology which increased velocity 4x with the same amount of resources while still keeping high quality (measured in bugs, fixes, and tech debt)Ran discovery sessions with random users (Starbucks, Client Meetings, etc.) every two weeks to gain quick feedback on new features released or test new prototypes.Ran A/B tests (Optimizely and VWO) weekly to learn quickly so that prioritization was always data drivenPresented many times to clients (conferences, webinars, discovery meetings), internally (department meetings, quarterly updates, release parties), and to external parties (Fidelity, 3rd party vendors, etc.)

Buford, Ga

Promio is a technology company that provides a marketing system that delivers digital marketing best practices for small businesses and franchises. Our proven system provides four integrated solutions designed to acquire new customers, increase lifetime value, grow brand awareness. Our technologies include digital advertising automation, print & email marketing automation, and automated brand management. • Led the development team and an outsource team to develop and prioritize the Promio Mobile App using Scrum Methodology • Developed 40+ campaigns/products with at least 60% adoption across international franchise networks that helped the company go from a $200,000 monthly burn rate to profitability in 6 months and eventually acquisition• Managed and led 3rd party integrations into Promio marketing system and developed services into products• Led the development, launch, project management and presentation for websites for multiple client networks using Scrum Methodology• Developed a multi-channel (Digital Ads, Social, SEO, Print, News Ads, Automated Campaigns, and 3rd party vendor management) Grand Opening Program• Created sell sheets, on-boarding documents, and sales decks for all products • Presented new marketing initiatives, tutorials of services, and past results at 6 of our client’s annual conferences and lead up to 300 webinars• Sold products to both local business owners and enterprise clients over the phone and in person

Clinton, Sc

Contributed in the developing of the business model and strategy.Created and developed the e-Commerce option for business as well as contributed to daily operations. Developed a delivery system as well as many other guerilla marketing tatics.Grew business from $20,000 to $1.2 million in 4 years and took over the official bookstore of the college.

Bachelor'S Degree, Biology, General

Certificate Iv, Worship Arts