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Aaron Ford is a seasoned marketing/advertising/martech/adtech executive and part of Sphere Technologies. He is the founder of Founder of Lost Colony, a marketing consultancy and record label. Aaron specializes in marketing, mar-tech, ad-tech, analytics, and business development. His track record of developing and executing integrations that put relevant products and services on the front lines of cultural trends spans marketing and media industries. He is an acclaimed expert in gathering, decoding, and acting upon ever-changing consumer behavior. Combining over 20 years experience with his various marketing and technology positions at Sphere Technologies, The Orchard, Sony Music, Grooveshark, and The Marketing Arm/USMP; Aaron brings a versatile and valuable perspective wherever it is needed.
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Svp Of GrowthTone ExclusiveLos Angeles, Ca, Us -
Deployed Growth And Product ManagementSphere Technologies Inc. Apr 2021 - PresentLos Angeles Metropolitan Area- Determine client business intelligence and growth needs.- Build automated data science and growth system that executes and surfaces role-specific insights.- Ensure success through deployment into client organizations.- Optimize Growth Engine -
Founder & Principal ConsultantLost Colony Music Sep 2011 - PresentGreater New York City AreaLost Colony is an independent marketing consulting firm and record label.**SELECTED CURRENT & PAST CLIENTS**Beggars Group - Marketing Ops and Tech1091 Pictures - Media Buying StrategyAnjunabeats / Anjunadeep - Marketing Tech and Media Buying StrategyThe SoundClubSignalCo1 - Media Buying Strategy -
Sr Director, AdvertisingThe Orchard Apr 2019 - Sep 2019Greater New York City Area• Scale marketing technology to 15,000+ clients in a holistic workstation • Iterate on long-term marketing technology strategy and business plan • Create solutions to scale audience data and make it usable for clients • Continue leading managed services team of 5 to manage 1.5mm/quarter • Develop robust OOH and Connected TV strategies -
Director, Digital AdvertisingThe Orchard Jan 2015 - Mar 2019Greater New York City Area• Grow managed spend each year 100%+ up to $3.5mm in 2018 • Lead initiatives to bring Advertising and other marketing services into a client-facing workstation through collaboration with product management, business development, and other departments. First to market with Ad attribution at Spotify and direct sales of YouTube inventory for a music company. • Develop a scoring system to dynamically measure campaign performance against internal benchmarks
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Senior Manager, Digital AdvertisingThe Orchard Oct 2013 - Dec 2014Greater New York City Area• Create an internal media planning and buying agency based on inherent goal alignment music and film clients • Structure large amounts of audience behavior data into a proprietary targeting groups • Maintain relationships Facebook, The Trade Desk, Spotify, & more to secure priority services, pricing, and pilot programs
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Interactive MarketingThe Orchard Apr 2012 - Oct 2013• Formulate and execute custom creative solutions for The Orchard's priority clients • Facilitate fan engagement initiatives for priority releases • Create marketing visuals and social post calendars for priority releases
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Director, Content AcquisitionGrooveshark Oct 2009 - Jan 2012Greater New York City Area• Secure streaming licenses from record labels, publishers, PROs, managers, and independent artists • Work with content partners on a suite of opportunities available on Grooveshark • Work with the industry on one of a kind artist partnerships for device launches and general cross promotion -
Partnerships DirectorDoterati Nov 2009 - Jul 2011doterati is a non-profit organization that seeks to advance the interactive marketing, media and technology community by serving as an association for professional development, education, community networking and overall inspiration for our digital society.
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Team LeadThe Marketing Arm Jun 2009 - Aug 2010• Lead a team of 17 brand ambassadors to raise awareness for 7-11's Summer of Slurpee• Execute experiential marketing programs with physical, Web, and social components• Beat consumer engagement goals two years in a row -
Sales And Marketing CoordinatorSony Music Entertainment Oct 2005 - Jan 2009• Design and coordinate execution of effective marketing initiatives for Sony Music’s artists — focusing on music retail outlets such as Virgin Megastore, Best Buy, and Transworld• Participate in daily sales efforts at the Virgin Megastore account• Track and solve problems with inventory at accounts• Coordinate in-store performances and venue signings for such diverse artists as Boys Like Girls, Flyleaf, Alejandro Fernandez, Modest Mouse, and Mudvayne• Actively manage relationships with both traditional and non-traditional retail accounts• Procured over $2,000,000 in discretionary placements throughout my market -
College Marketing RepresentativeSonybmg Music Entertainment Jan 2003 - Oct 2005• Artist development at independent music retail and lifestyle accounts comprehensive tour marketing ensuring the highest visibility when an artist was to appear in my territory• Solicit for college press coverage of Sony Music’s artists• Promote Sony BMG artists at college radio stations• Design, plan, and execute campus marketing initiatives
Aaron Ford Skills
Aaron Ford Education Details
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Full Sail UniversityEntertainment Business -
Political Science And Government
Frequently Asked Questions about Aaron Ford
What company does Aaron Ford work for?
Aaron Ford works for Tone Exclusive
What is Aaron Ford's role at the current company?
Aaron Ford's current role is SVP of Growth.
What is Aaron Ford's email address?
Aaron Ford's email address is aa****@****ail.com
What is Aaron Ford's direct phone number?
Aaron Ford's direct phone number is +140761*****
What schools did Aaron Ford attend?
Aaron Ford attended Full Sail University, College Of Charleston.
What are some of Aaron Ford's interests?
Aaron Ford has interest in Engaging Customers, Music Marketing, Music Composition, Surfing, Music Performance, Learning From Experts, Social Media Marketing, New Media, Tennis.
What skills is Aaron Ford known for?
Aaron Ford has skills like Social Media Marketing, Digital Media, Online Advertising, Marketing, Music Industry, Social Media, A&r, Marketing Strategy, Facebook, Digital Marketing, Interactive Marketing, Social Networking.
Not the Aaron Ford you were looking for?
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1flowauto.com -
Aaron Ford
San Francisco Bay Area3gmail.com, tvc.com, tcv.com6 +161238XXXXX
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Aaron Ford
Huntsville, Al -
Aaron Ford
Senior Corporate Recruiter @ Merit Medical Systems, Inc.Salt Lake City Metropolitan Area3biofiredx.com, jetairways.com, biomerieux.com1 (801) 7XXXXXXX
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Aaron Ford
Marketing | Content Strategy | Media Planning | Consulting | Fractional ExecutiveNew York, Ny
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