Jonathan Carlson 👨🏼‍🍳 Email & Phone Number

Fort Lauderdale, FL, US

Fort Lauderdale, Florida, US

As the Founder and Chief CRM Hacker, I lead CRM Hacker, a consultancy focused on optimizing Salesforce and CRM systems to drive growth and efficiency for technology firms. I wear many hats - overseeing strategic initiatives and getting hands-on with custom CRM solutions. My role is to ensure seamless integration of CRM tools that empower teams, enhance.

New York, NY, US

Build your workflows with all of your favorite tools. Clay has integrations with 200+ tool to trigger outbound campaigns, update CRMs, and much more.

New York, US

Seattle, Washington, US

Newark, California, US

Huron, OH, US

• Led multi-channel Account-Based Marketing campaigns to drive lead engagement, build brand awareness, and increase key metrics.
• Developed a comprehensive digital marketing strategy incorporating web content, email, social media, PPC, and webinars.
• Directed A/B testing and digital channel optimizations to enhance campaign effectiveness.
• Managed and optimized the marketing tech stack, including implementing a full Pardot setup which boosted email engagement by 214%.
• Established lead scoring and routing processes using Pardot, Salesforce, and LeanData to streamline lead management.
• Contributed to strategic company-wide initiatives as a member of Charter committees, helping launch a Customer Advocacy Program and revamp the eCommerce store.

Huron, OH, US

• Spearheaded multi-channel Account-Based Marketing campaigns to enhance lead engagement, increase brand awareness, and boost MQLs and SQLs.
• Developed and executed a digital marketing strategy integrating web content, email, social media, PPC, and webinars.
• Led A/B testing and optimization across digital channels, enhancing campaign effectiveness.
• Managed the marketing tech stack and executed a complete Pardot setup, implementing automated drip programs that led to a 214% increase in email traffic.
• Developed and implemented a lead scoring and routing system using Pardot, Salesforce, and LeanData, streamlining lead management.
• Actively participated in company-wide Charter committees, contributing to strategic initiatives like launching a Customer Advocacy Program and revamping the eCommerce store.

Huron, OH, US

• Developed and executed a comprehensive digital marketing strategy, encompassing web content, email campaigns, social media, PPC, and webinars.
• Successfully completed Pardot setup, launching automated drip programs that increased email engagement and traffic by 214%.
• Implemented a lead scoring and routing system using Pardot, Salesforce, and LeanData to optimize sales leads management.
• Contributed to key company-wide initiatives as part of Charter committees, including launching a Customer Advocacy Program and revamping the eCommerce store.
• Created advanced reports and dashboards in Salesforce to enhance decision-making in areas such as lead and opportunity management, pipeline analysis, persona targeting, and content marketing effectiveness.

Boca Raton, FL, US

• Marketing Responsibilities:
• Spearheaded initiatives to increase website traffic, enhance search rankings, and improve operational efficiencies through comprehensive project management.
• Overhauled Salesforce.com and Pardot reporting systems to provide clean, user-friendly dashboards with actionable metrics.
• Implemented progressive profiling on web forms to optimize lead capture.
• Managed the marketing calendar and maintained a diverse tech stack including Salesforce, Google Analytics, Mailchimp, and more.Sales Responsibilities:
• Drove enhancements in sales technology to improve deal quality, shorten sales cycles, boost revenue, and reduce costs.

Boca Raton, FL, US

• I streamlined the sales process, significantly enhancing efficiency and effectiveness. I was responsible for developing, implementing, and optimizing internal processes and tools, ultimately empowering the exceptional.
• Spearheaded the creation and optimization of sales processes and tools, significantly enhancing team efficiency and sales effectiveness.
• Implemented and administered Salesforce.com, including workflows, automation, validation rules, and field creation, to streamline operations and boost revenue.
• Developed and executed an Account-Based Sales strategy, refining targeting and workflows to maximize engagement with key accounts.
• Collaborated with marketing and customer success teams to support customer lifecycle management and played a crucial role in strategic revenue forecasting.
• Ensured data integrity, optimized lead management processes, and delivered key sales insights and training to enhance team performance.

US

• Acted as the first point of contact for vendors entering the eBay enterprise Dropship Management Program.
• Created and implemented a more efficient vendor onboarding process, saving eBay enterprise time and money.
• Initiated and led a project to implement a new Salesforce.com CRM.
• Upsold a variety of add-ons based on vendor need and retailer compatibility
• Collected vendor contracts and payment information from vendors.
• Delegated system integrations to production support reps based on availability and priority.

US

• Hired (promoted) as a Jarden employee onto the eCommerce team. Collaborated with internal stakeholders to launch SEM, email marketing, paid search, and affiliate campaigns. Worked with finance and business teams to.
• Grew eBay Account’s annual revenue by $436,000 (100%+ growth) through new product additions, content optimization, Daily Deals and other promotional vehicles available within eBay.com.
• Developed and managed the online promotional campaigns' products, pricing and inventory for all products in 18+ categories on all branded websites such as FoodSaver.com, Crock-pot.com, Sunbeam.com, Oster.com with.
• Used Google Analytics to understand our web visitors’ demographics, interests, and behaviors to optimize the branded websites.
• Assisted in the migration and launch of 26 DTC websites on the Demandware platform.
• Collaborated with internal stakeholders to improve SEO/SEM, PPC, Affiliates Network, Email Marketing, and Content Marketing.

US

• Created and optimized product detail pages for 10 B2B accounts in multiple channels across 18 product categories for accounts including Amazon.com, ebay.com, walmart.com, target.com and more).
• Managed Direct To Consumer websites’ product content, copywriting, digital assets, keywords/search terms, promotional campaigns, and pricing using an internal CMS and the Demandware platform
• Provided Sales Support to all U.S. Account Managers and Field Sales Reps for 18 product categories, utilizing a Sharepoint site, Telligent community, phone and, email communications.
• Maintained a Content Database with optimized, product-specific content (to be used by sales) such as descriptions, features, search terms, dimensions, safety certifications, warranty, etc.
• Managed internal communications using a Sharepoint site and Telligent community in order to provide sales & marketing information to account managers and sales reps.
• Created reports and analyzed sales data using a BI tool.

• Sales: Upsold and cross-sold existing clientele on relevant products and/or services based on prior purchases found within a CRM.
• Customer Service: Ensured the customer was satisfied with software upgrades or tech support services provided.
• Results: Reached the top 3 in sales after the 2nd week at ICE (Team size: 12+; Avg. deal size $100; ~40 deals/week).

US

• Managed multiple projects focused on content optimization with the goal of reaching/exceeding the organization's divisional Digital Commerce objectives. Digital Commerce team managed the branded websites at this time.
• Acted as liaison between marketing and sales teams in order to collect and submit product information to each respective B2B account.
• Kicked off keyword/SEO research project on divisional branded websites (Holmesproducts.com, bionaire.com, sunbeam.com, and more) to optimize web presence and positioning.
• Provided Sales Support to all U.S. Account Managers and Field Sales Reps for 7 product categories, using a Sharepoint site, Telligent community, telephone, and email communications.

• Generated leads and made sales using professional selling tactics
• Made follow up phone calls to ensure the service had been provided adequately
• Surpassed the top sales quota each week with the company

• Screened two online databases (Hoovers was one) to build out an ideal customer profile.
• Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Loaded data into Microsoft CRM for use in prospecting.
• Ameriquest Corp. used the database in its efforts to generate additional sales and was successful in broadening its clientele

Executive Mba

B.S, Marketing & Economics

High School Diploma