Adam Lind Email & Phone Number

Culver City, CA, US

Culver City, CA, US

Salt Lake City, UT, US

• Lead a team in transitioning zulily from a first-touch attribution strategy to a multi-touch (hybrid Time-Decay/Markov) attribution strategy. Allowed the company to optimize total budget allocation ($152M – CY 2018).
• Produced an array of time-series models to assess the effect of hourly TV spend on organic conversions. Resulted in a redistribution of resources allocated to television spend ($24.6M – CY 2018 television spend budget).
• Constructed and deployed a model to optimize send times for incremental marketing e-mails. Model deployment helped to drive a $43M increase (YoY) in demand attributable to the incremental e-mail channel.
• Implemented a matching algorithm to pair corporate credit card (zuCard) holders with non-holders. Matched non-holders were subsequently targeted with zuCard-specific materials. Resulted in a 10.5% lift in zuCard.

• Served as the chief data expert for a new Paid Family and Medical Leave program approved by the Washington State Legislature in August, 2016. The Legislature allocated $82 million in start-up costs to stand up this new.
• The core start-up activities of this program include the establishment of a new state payroll deduction for premium assessment/collection by January, 2019 and the construction of a new system that will administer Paid.
• As a core member of the management team I participated in all aspects of daily business activities including contracting, policy, human resources, web portal development, integration components development, and.
• Coordinating with the Department of Labor and Industries, and building interfaces with web APIs to build a comprehensive list of certified medical providers in the State of Washington.
• Chiefly responsible for all legislatively mandated reporting requirements for the Paid Family and Medical Leave program, as well as any post-launch program metrics/evaluations/publications. I was also chiefly.

• Lead a project funded ($1.1 million) by the U.S. Department of Labor Workforce Data Quality Initiative. Project scope was to produce cleaner Unemployment Insurance (UI) administrative data, link UI administrative data.
• Built and implemented a filter to detect compromised responses to a survey tainted by an outside entity which attempted to influence survey results via webinar. This analysis was the immediate precursor to a lawsuit.
• Produced and published a full-length assessment of the effects of participation in the Unemployment Insurance Training Benefits program on future earnings outcomes. Paper was presented at the 2016 Pacific Northwest.
• Responsible for estimating and establishing prevailing wages and practices for over 100 crop/variety/activity combinations of agricultural labor. Estimates are used to establish regulatory benchmarks for the U.S..

Seattle, WA, US

While a graduate student at the UW, I taught quantitative methods, data analysis, econometrics, employment relations, inequality, stratification/mobility, organizations, work and occupations, sex and gender, labor markets, and the family.

Doctor Of Philosophy (Ph.D.), Sociology

Master’S Degree, Sociology

Bachelor’S Degree, Economics