•Strategic Marketing Roadmap Implementation: Developing and executing marketing strategiesthat significantly enhance brand visibility and engagement.•Dynamic Lead Generation and Campaign Management: Managing multi-channel campaignsfocused on customer conversion and retention.•Elevating Lead Quality: Improving the quality of incoming leads from 37% to 92% throughstrategic targeting and data analysis.•Campaign Performance Enhancement: Increasing capacity to manage multiple campaignssimultaneously through innovative approaches, from one campaign per year to 4 campaigns peryear (lead gen, cross-sell, upsell, awareness).•Enhancing Lead Transfer Between Marketing and Sales: Implementing and refining a leadtransfer methodology, now recognized and adopted globally within the company.•Agency Management and Oversight in France: Supervising external marketing agencies toensure alignment with marketing goals and top-notch performance.•Marketing Automation Expertise: Deepening understanding and application of marketingautomation techniques within the French market. Reflection and implementation of specificworkflows with triggers designed for each targeted persona.•Advancing AI in Marketing: Leading the integration of AI technologies to enhancemarketing and sales strategies.•Market Intelligence for France: Conducting comprehensive market analysis to gather strategicinsights.•Collaboration and Cross-Cultural Skills: Excelling in teamwork and international collaboration,interacting regularly with teams in over 10 different countries, predominantly in English.•Global Business Engagement: Frequently traveling for business to countries like Germany, USA, Netherlands, and Belgium, enhancing global business understanding and networking.

• Social Media and Digital Campaign Management: Effectively managed platforms including LinkedIn, Twitter, and Facebook. Designed and oversaw sponsored digital campaigns, enhancing online brand presence. Proficient in deploying targeted email campaigns via Pardot, focusing on audience segmentation and analysis.• Website Development and Partner Management: Coordinated with agencies for website development, efficiently managing WordPress BackOffice. Engaged in active partner management, involving collaborations with content agencies, printers, and translation services for multilingual site projects.• Creative Design and Project Management: Demonstrated expertise in graphic creation using Photoshop, InDesign, and Illustrator. Organized trade shows, managed quotations, and supervised video production intern, ensuring smooth event execution and quality content creation.• Communication, Content Creation, and Market Analysis: Developed internal newsletters and commercial challenges to boost employee engagement and sales efforts. Managed lead processing through Salesforce, conducted content writing, and performed competitive market analysis to align marketing strategies with market trends.

WIZZCAD is now named ADVAE• Content Creation & ManagementDeveloped engaging content for various marketing channels including newsletters, product descriptions, and white papers.Utilized WordPress with Elementor to create and manage content across three websites, enhancing online presence.• Competitive Analysis & Market ResearchConducted comprehensive competitive analysis and market offering reviews to inform strategic planning.Graphic Design & Branding• Led the design and establishment of the company’s visual branding guidelines.Oversaw the work of graphic and UX designers, ensuring high-quality creative output.Skilled in creating visual content using Adobe Creative Suite (Photoshop, InDesign, Illustrator, Adobe XD).• Web Development & Video ProductionCreated wireframes and workflows for website design utilizing Adobe XD, improving user experience.Produced video content leveraging Camtasia to support marketing and communication efforts.• Data Management & Event CoordinationManaged database cleansing for email marketing campaigns to improve communication efficiency.Addressed logistical challenges for trade shows including deadline management, promotional material brainstorming, and delivery coordination.• Partnership & Vendor ManagementIdentified and managed relationships with printers, caterers, and graphic designers to support marketing projects.• Marketing InfrastructureReorganized the Marketing and Sales team's Intranet for streamlined internal communications.Monitored social media platforms, including Facebook, to ensure consistent brand messaging.• SEO & Website Health MonitoringSupervised the use of Google Search Console and Google My Business to optimize online visibility.Regularly checked website health via Google Lighthouse, addressing issues to maintain site performance.

• Designed and executed targeted email marketing campaigns; developed segmented databases for personalized customer engagement. Analyzed CRM data to report on trends and results.• Conducted weekly and monthly financial analysis of webshop performance using Google Analytics, presenting key metrics and insights.• Managed website updates and maintenance, ensuring optimal functionality and user experience.• Performed competitive market analysis to inform strategic planning and competitive positioning.• Oversaw e-reputation management using Talkwalker, responding to trends and maintaining brand integrity.• Created and managed marketing campaigns within SAP, aligning with overall marketing objectives.• Administered Amazon Marketing Services (AMS) campaign costs, optimizing budget allocation for maximum ROI.• Curated keywords for YouTube video content to improve search visibility and engagement.• Produced digital visuals, including banners and reassurance banners, to support branding and marketing initiatives.• Coordinated scheduling and online bookings for culinary events on Learning Management Systems (LMS).

• Developed a showcase website by coordinating with hosting services and vendors, ensuring seamless launch and operation.• Implemented SEO and SEM strategies to enhance website traffic and visibility, monitoring analytics to gauge performance.• Managed project budgets and timelines, ensuring cost-efficiency and adherence to deadlines.• Authored technical specifications including design guidelines and corporate narratives to align with brand standards.• Crafted the visual identity using Adobe Creative Suite (Photoshop, InDesign, Illustrator), establishing a cohesive brand image

• Oversaw inventory management, ensuring optimal stock levels and efficient supply chain operations.• Managed household staff, coordinating schedules and responsibilities for effective team performance.• Conducted negotiations and placed orders with suppliers such as ELIS and Davigel, securing favorable terms and quality products.• Developed and optimized social media presence, creating Facebook pages, Twitter, and Instagram accounts to boost brand engagement.• Served as a Community Manager, curating content and conducting creative research for enhanced interaction on Facebook, Twitter, and Instagram.• Managed virtual communication and e-reputation, implementing strategies to maintain and improve online brand perception.• Maintained yield, overseeing financial returns and ensuring profitability standards are met.

• Inventory Management Specialist and Marketing Coordinator• Supervised product inventory levels, ensuring accurate stock management and timely order fulfillment.• Engaged with customers to provide expert advice and support, enhancing sales performance and customer satisfaction.